Foreign Direct Investment Strategy
The end objective is impact on GDP through FDI increase.
Beyond offering traditional hard facts such as location, tax cuts or political stability, today countries, regions and cities need to think about new ways to approach investors. Hard facts are important, but one must understand that most countries, regions or cities act exactly the same, thus offering no differentiation when talking to an investor. According to the Bloom Consulting Country Branding Ranking - TRADE ©, 63% of all countries position themselves exactly the same way. This lack of differentiation makes all efforts and initiatives meaningless, and if countries, regions or cities do not work on a different approach, they no longer control the agenda. The investor does, and what's worse – by not knowing their agenda, you cannot tailor an approach to it.
Bloom has vast experience in developing a unique Foreign Direct Investment Strategy for different countries, regions and cities.
The macro methodolgy is a 3 step process under our core competences (figure 1).
1 > Analysis 2 > Strategy and 3 > Management
Figure 1 - 3 Step process
1 > Analysis
The first step is to understand the nation branding, region branding or city branding current perception in investors’ minds.
2 > Strategy
Next, pinpoint the country, region or city's most valued and differentiating USPs, and understand if they have a domestic and international appeal.
3 > Management
With the strategy outlined, Bloom constantly manages the perceptions and aligns them with reality
Output - Increase of Impact of foreign direct investment in country, region or city's respective GDP.
