DIGITAL DEMAND D2©


Measuring the brand appeal of Countries or Places in the Digital world.

WHAT IS THE DIGITAL DEMAND?

The Digital Demand is a Software that measures the appeal of Countries and Places in the Digital world by gathering and analysing the number of "searches" relating to 5 specific dimensions:

1 - Exports
2 - Investment
3 - Tourism
4 - Talent
5 - Prominence

All searches from Business people for any given place related to Trade

All searches from the General Population for any given place related to Diplomacy and Recent events

All searches from Foreign Investors for any given place related to Investment

All searches from Tourists for any given place related to Tourism

All searches from the Global workforce for any given place related to Relocation or Studying abroad


HOW DOES THE SOFTWARE WORK?

The Big Data of the D2© is comprised of all possible "searches" performed for any of the 245 countries and territories performed by Citizens Globally This big data is than filtered according to:

1 - Topics or Keywords searched (brandtags)
2 - Nationality (country of origin)
3 - Time of year (month)

The Big data from the Index is compiled through a proprietary tool called from Bloom Consulting Called Digital Demand - D2©,


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