About Bloom Consulting

Our story and more...
We are a new generation of consulting.
We started with one office 10 years ago and have since expanded into 4 continents with headquarters located in Madrid. What is our vision? Our vision is to bring entrepreneurial thinking to countries and to our way of doing things. By doing so throughout the years, we have gained a reputation as one of the top three strategic consultancies worldwide that execute strategies for countries across every continent.

Simply put, our way of thinking is: why not?

We have gained the respect of the international media, from CNN, Forbes to The Economist, and participated in world class conferences and forums as key note speakers. Furthermore, we work with top ranking universities on proprietary methodologies created by us, the entrepreneurs.

Our main purpose is as a consultancy is that we have a vision! Few companies have been able to pursue their vision throughout their expansion, but we have. We have been lucky enough to stand by our method of thinking throughout our development, and pass on this vision to every country or company we work with. This is something that the market and the world is looking for, and we believe that this is the right approach for the world we live in today.

Welcome to Bloom Consulting.

CEO signature

Signed José Filipe Torres, CEO

For any enquiry:  contact@bloom-consulting.com or +34 91 308 02 86 (CET)                                             For universities, internships and applications: analysis@bloom-consulting.com
 
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Country Brand Ranking

As a consultancy firm, we find ourselves at the forefront of big changes - we are now in the digital era of Country Branding. 
 
According to the recent Google study "The 2012 Traveler", 70% of leisure travelers begin researching their trip online without a specific destination or mode of travel in mind and according to The Economist Intelligence Unit (Economist IU - Assessing and explaining risk: Investors’ expectations after the financial crisis) more than 58% of investors assess investment risk online, against 49% who consult directly with their financial advisors. This is a clear indicator that Countries, Regions and Cities, regardless of their size, can impact tourists and investors in a completely new way, compared to 5 years ago
 
As a reference, in 2012 alone, tourists made around 375.000.000 online searches related to tourism activities at a country level. and investor made around 63.000.000 online searches related to investment activities at a country level.
Imagine the insight you can gain from this data and the conclusions you can draw. 
 
With this in mind, Bloom Consulting has developed a proprietary tool, the Online Search Demand (OSD ©), in order to understand the online behavior of potential tourists and investors (see page 7 of both rankings, for more details about OSD ©) and included it in the Ranking Algorithm.
 
Welcome to the Bloom Consulting Country Brand Ranking © 2013. We hope you appreciate the great results and findings as much as we did! 

 

© Bloom Consulting 2011
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