600 medical centres around Spain
50 millons of insured for 2018
The health insurance sector is infamous for lacking differentiation in the products and services offered, as being stagnated, and failing at maintaining customer loyalty towards their brand.
The idea behind Nectar is to offer an alternative within the private health insurance market. Its success is based on direct communication, eliminating middlemen, and a diversified benefits portfolio at a price that is 30% less than its competition.
Bloom Consulting saw the opportunity to create a brand with an innovative philosophy and an original message that transmits the idea of vitality as a differentiating value in a sector that emphasizes ailments. The naming was a determining factor in the project development; one of the early challenges for Bloom Consulting was to find a name with personality that was capable of distinguishing itself from the rest and also represent an alternative within the health insurance industry.
Nectar is synonymous with wellbeing; it is a boost of vitamins and energy for the consumer while offering a service characterized by its simplicity and unparalleled care.