Portugal has the potential to be much more. Bloom Consulting has pledged itself to this objective by offering a complementary country brand strategy. This project seeks to demonstrate the power of having an outstanding country brand strategy that will have an unquestionable impact on future economic growth.
Bloom Consulting is working to transform how the world views Portugal by strengthening the country's finest qualities. The strategy we have developed is applicable to all sectors - commerce, tourism, culture and talent - and can be used by Portuguese people, companies, and institutions. We want everyone to be able to clearly explain the attributes of the Portuguese identity, focusing on their strengths and what differentiates them.
This country brand strategy divulges a unique and competitive identity, thus preparing Portugal for the challenge of competing with both powerful and emerging countries. A study has revealed that, internationally, Portugal is still perceived as a fishing country. In fact this industry accounts for less than one percent of Portugal's GDP! This country brand strategy will help transform exterior perceptions of Portugal and give it a strong international image.
This brand, which will be known throughout the entire world, will be: Realcreativity™.
The Portuguese people, companies, and institutions will be the greatest protagonists of this project; they will be the spokespeople for Realcreativity™.
Realcreativity™ starts here!
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Why isn't this website in Portuguese?
So more people can read about
Portugal, and not just the
Portuguese.
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