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\u0633\u064a\u062a\u064a<strong> <\/strong>\u0646\u064a\u0634\u0646 \u0628\u0644\u064a\u0633<strong> <\/strong>\u060c \u064866 \u062e\u0628\u064a\u0631\u0627\u064b \u062f\u0648\u0644\u064a\u0627\u064b\u060c \u0648\u0645\u0624\u0633\u0633\u0627\u062a \u0623\u0643\u0627\u062f\u064a\u0645\u064a\u0629 \u0645\u062b\u0644 \u062c\u0627\u0645\u0639\u0629 \u0628\u0648\u0645\u0628\u064a\u0648 \u0641\u0627\u0628\u0631\u0627 \u0648\u062c\u0627\u0645\u0639\u0629 \u0628\u0631\u0634\u0644\u0648\u0646\u0629 \u0627\u0644\u0645\u0633\u062a\u0642\u0644\u0629.&nbsp;<\/p>\n\n\n\n<p>\u0648\u062d\u062f\u062f\u0646\u0627 13 \u0639\u0646\u0635\u0631\u0627\u064b \u062a\u0634\u0643\u0651\u0644 \u0627\u0644\u062a\u0635\u0648\u0631 \u0627\u0644\u0639\u0627\u0645 \u0644\u0644\u062f\u0648\u0644\u060c \u062a\u0634\u0645\u0644 \u0647\u0630\u0647 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0643\u0644 \u0634\u064a\u0621 \u0645\u0646 \u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u062b\u0642\u0627\u0641\u064a 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data-src=\"https:\/\/www.bloom-consulting.com\/journal\/wp-content\/uploads\/2025\/08\/image-6.png\" alt=\"\" class=\"wp-image-11762 lazyload\" data-srcset=\"https:\/\/www.bloom-consulting.com\/journal\/wp-content\/uploads\/2025\/08\/image-6.png 625w, https:\/\/www.bloom-consulting.com\/journal\/wp-content\/uploads\/2025\/08\/image-6-300x239.png 300w, https:\/\/www.bloom-consulting.com\/journal\/wp-content\/uploads\/2025\/08\/image-6-527x420.png 527w\" data-sizes=\"(max-width: 625px) 100vw, 625px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 625px; --smush-placeholder-aspect-ratio: 625\/498;\" \/><figcaption class=\"wp-element-caption\"><strong>\u0627\u0644\u0634\u0643\u06441: \u0646\u0645\u0648\u0630\u062c \u062a\u0635\u0646\u064a\u0641 \u0647\u0648\u064a\u0627\u062a \u0627\u0644\u062f\u0648\u0644 \u0645\u0646 \u0628\u0644\u0648\u0645 \u0644\u0644\u0627\u0633\u062a\u0634\u0627\u0631\u0627\u062a<\/strong>&nbsp;<br><strong>\u0627\u0644\u0645\u0635\u062f\u0631:&nbsp; Bloom Consulting<\/strong>&nbsp;<\/figcaption><\/figure><\/div>\n\n\n<p>\u0627\u0644\u0642\u0648\u0629 \u0627\u0644\u0646\u0627\u0639\u0645\u0629 \u0647\u064a \u0642\u062f\u0631\u0629 \u0627\u0644\u062f\u0648\u0644\u0629 \u0639\u0644\u0649 \u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062c\u0627\u0630\u0628\u064a\u0629 \u0648\u0627\u0644\u0625\u0642\u0646\u0627\u0639\u060c \u0623\u0645\u0627 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u0648\u0637\u0646\u064a\u0629\u060c \u0641\u0647\u064a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0645\u062f\u0631\u0648\u0633\u0629 \u0648\u0645\u0646\u0638\u0648\u0645\u0629 \u0645\u062a\u0643\u0627\u0645\u0644\u0629 \u0644\u0644\u062a\u0648\u0627\u0635\u0644 \u0645\u0639 \u0627\u0644\u0639\u0627\u0644\u0645 \u062d\u0648\u0644 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\u0648\u0645\u0635\u0645\u0645\u064a\u0646 \u062f\u0648\u0644\u064a\u064a\u0646\u060c \u0628\u064f\u0646\u064a\u062a \u0639\u0644\u0649 \u0628\u062d\u062b \u0634\u0627\u0645\u0644 \u0641\u064a \u0627\u0644\u062f\u0644\u0627\u0644\u0627\u062a \u0627\u0644\u062b\u0642\u0627\u0641\u064a\u0629 \u0648\u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629\u060c \u0648\u0646\u064f\u0641\u0630\u062a \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0645\u062a\u0639\u062f\u062f\u0629\u060c \u0648\u0645\u0642\u0627\u0628\u0644\u0627\u062a\u060c \u0648\u0645\u062c\u0645\u0648\u0639\u0627\u062a \u062a\u0631\u0643\u064a\u0632.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-video aligncenter\"><video autoplay controls loop muted src=\"https:\/\/www.bloom-consulting.com\/journal\/wp-content\/uploads\/2025\/08\/OmanLogo-Anim-720.mov\" playsinline><\/video><figcaption class=\"wp-element-caption\"><strong>\u0627\u0644\u0634\u0643\u06442: \u0627\u0644\u0647\u0648\u064a\u0629 \u0627\u0644\u0628\u0635\u0631\u064a\u0629 \u0644\u062f\u0648\u0644\u0629 \u0633\u0644\u0637\u0646\u0629 \u0639\u064f\u0645\u0627\u0646<\/strong><\/figcaption><\/figure>\n\n\n\n<p>\u0625\u0646 \u0628\u0646\u0627\u0621 \u0647\u0648\u064a\u0629 \u0648\u0637\u0646\u064a\u0629 \u0647\u0648 \u0639\u0645\u0644 \u0645\u0643\u062b\u0641\u060c \u0648\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0645\u0634\u062a\u0631\u0643 \u064a\u062f\u0639\u0645 \u0627\u0644\u0642\u0648\u0629 \u0627\u0644\u0646\u0627\u0639\u0645\u0629\u060c \u0648\u0627\u0644\u0631\u063a\u0628\u0629 \u0641\u064a \u0627\u062e\u062a\u0632\u0627\u0644\u0647 \u0625\u0644\u0649 \u0645\u062c\u0631\u062f \u0634\u0639\u0627\u0631 \u0647\u0648 \u0628\u0627\u0644\u0636\u0628\u0637 \u0645\u0627 \u064a\u0645\u0646\u0639 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u062f\u0648\u0644 \u0645\u0646 \u0628\u0646\u0627\u0621 \u0647\u0648\u064a\u0629 \u0642\u0648\u064a\u0629 \u0648\u062f\u0627\u0626\u0645\u0629\u060c \u0627\u0644\u0634\u0639\u0627\u0631 \u0648\u062d\u062f\u0647 \u0644\u0627 \u064a\u0635\u0646\u0639 \u0627\u0644\u062a\u0635\u0648\u0631\u0627\u062a\u060c \u0644\u0643\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0623\u0645\u062f \u0645\u0628\u0646\u064a\u0629 \u0639\u0644\u0649 \u0641\u0643\u0631\u0629 \u0645\u0631\u0643\u0632\u064a\u0629 \u0642\u0648\u064a\u0629\u060c \u062a\u0633\u062a\u0646\u062f \u0625\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u0648\u062a\u064f\u0644\u0647\u0645 \u0627\u0644\u062c\u0645\u0647\u0648\u0631\u060c \u0648\u062a\u064f\u0637\u0628\u0642 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0639\u0644\u0649 \u0645\u062f\u0649 \u0627\u0644\u0632\u0645\u0646\u060c \u0642\u062f \u062a\u0635\u0646\u0639 \u0630\u0644\u0643.&nbsp;<\/p>\n\n\n\n<p><strong>For citation purposes:<\/strong> Bloom Consulting (2025): Strategic Branding 101: moving Nation Brands beyond the logo, <em>Bloom Consulting Journal<\/em>\u00a0<\/p>\n\n\n\n<p class=\"has-text-align-right\">\u0646\u064f\u0634\u0631 \u0641\u064a 05.08.2025<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0643\u064f\u062a\u0628 \u0627\u0644\u0643\u062b\u064a\u0631 \u0639\u0646 \u0641\u0643\u0631\u0629 \u0623\u0646 \u0647\u0648\u064a\u0629 \u0627\u0644\u062f\u0648\u0644\u0629 \u0644\u0627 \u062a\u064f\u062e\u062a\u0632\u0644 \u0641\u064a \u0634\u0639\u0627\u0631\u060c \u0625\u0646\u0647\u0627 \u0639\u0628\u0627\u0631\u0629 \u0646\u0631\u062f\u062f\u0647\u0627 \u0643\u062b\u064a\u0631\u0627\u064b \u0641\u064a \u0628\u062f\u0627\u064a\u0629 \u0645\u0634\u0627\u0631\u064a\u0639\u0646\u0627\u060c \u0648\u0643\u0623\u0646\u0647\u0627 \u0645\u0628\u062f\u0623 \u0623\u0633\u0627\u0633\u064a\u060c \u0648\u0645\u0639 \u0630\u0644\u0643\u060c \u0644\u0627 \u062a\u0632\u0627\u0644 \u0628\u0639\u0636 \u0627\u0644\u062f\u0648\u0644 \u062a\u0642\u0639 \u0641\u064a \u0646\u0641\u0633 \u0627\u0644\u0641\u062e: \u062a\u0635\u0645\u064a\u0645 \u0634\u0639\u0627\u0631 \u0648&#8221;\u0625\u0637\u0644\u0627\u0642 \u0627\u0644\u0647\u0648\u064a\u0629&#8221;.&nbsp; \u0627\u0644\u062d\u0642\u064a\u0642\u0629 \u0647\u064a: \u0628\u0646\u0627\u0621 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u0648\u0637\u0646\u064a\u0629 \u0644\u064a\u0633 \u062d\u062f\u062b\u0627\u064b \u0644\u0645\u0631\u0629 \u0648\u0627\u062d\u062f\u0629\u060c \u0628\u0644 \u0647\u064a \u0639\u0645\u0644\u064a\u0629 \u0645\u0633\u062a\u0645\u0631\u0629\u060c \u0645\u0631\u0646\u0629\u060c \u062a\u062a\u0637\u0644\u0628 \u0631\u0624\u064a\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0648\u062a\u0641\u0643\u064a\u0631 \u0637\u0648\u064a\u0644 \u0627\u0644\u0623\u0645\u062f\u060c [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":11789,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[888],"tags":[],"class_list":{"0":"post-11782","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-888"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0627\u0644\u0647\u0648\u064a\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 101: \u0646\u062d\u0648 \u0646\u0642\u0644 \u0647\u0648\u064a\u0627\u062a \u0627\u0644\u062f\u0648\u0644 \u0625\u0644\u0649 \u0645\u0627 \u0628\u0639\u062f \u0627\u0644\u0634\u0639\u0627\u0631<\/title>\n<meta name=\"description\" content=\"\u0627\u0643\u062a\u0634\u0641 \u0644\u0645\u0627\u0630\u0627 \u062a\u062a\u062c\u0627\u0648\u0632 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