What are you doing, Vera?
I’m currently finishing a new article about two successful Country Brands examples for our Bloom Consulting Journal! We’ve chosen the cases of Estonia and Costa Rica because they are excellent references for how a well-structured brand strategy can make the difference. Each of these Countries has succeeded in changing international perceptions by adopting a strategic repositioning that can proactively manage the Country’s reputation. Something that only a consistent and coherent Country Brand strategy based on a strong Central Idea and aligned actions, measures and policies can achieve.
Describe your typical workday.
My colleagues will say that I spend my life on social networks. And it’s true! But it is one of the main working tools as Content Manager, responsible for managing the various accounts of Bloom Consulting (Twitter, Facebook and LinkedIn). In addition, I research and read a lot about world news and the Place Branding area. I’m also always in touch with teams in all our offices to keep abreast of all our clients’ projects so that I can write articles for our Bloom Consulting Journal.
What do you like most about Place Branding?
I went to study journalism as I wanted to change the world with words, I’m truly passionate about writing. I believe storytelling can really change the world! As a Content Manager in the Place Branding area I can share the positive stories that result from Country Brands and City Brands strategies. The impact on people’s lives is real and that is changing the world, one City at a time, from Country to Country.
To what extent do you consider your work to be important for Countries, Regions, and Cities?
My work has a rather indirect impact on the places. It’s essential to make people know the good examples of Place Branding and my task is to share them. Nowadays we live in the digital world, and the positive stories I tell in the form of articles in the Bloom Consulting Journal or posts in social networks can easily reach other Countries, Regions and Cities that are just as challenged and need to be addressed. It helps to create a strategy that fits their reality and its implementation.
Which Nation or Place Brand do you appreciate the most?
I consider myself an explorer by nature, and as such I enjoy exploring places, landscapes, culture, gastronomy and people. But I also always seek peace and tranquility in leisure time, when I can be disconnected from the busy city life and social networks. Therefore, I identify closely with Mondim de Basto‘s City Brand, with projects that provide precisely these feelings of discovery, adventure and relaxation, always with nature in the background.