{"id":9108,"date":"2024-03-26T14:46:49","date_gmt":"2024-03-26T14:46:49","guid":{"rendered":"https:\/\/www.bloom-consulting.com\/journal\/?p=9108"},"modified":"2024-03-26T14:46:51","modified_gmt":"2024-03-26T14:46:51","slug":"placemaking-id-fusion-place-branding-placemaking","status":"publish","type":"post","link":"https:\/\/www.bloom-consulting.com\/journal\/es\/placemaking-id-fusion-place-branding-placemaking\/","title":{"rendered":"Placemaking I.D.\u00a9"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\"><strong><strong>Los or\u00edgenes de Placemaking I.D. \u00a9<\/strong><em>\u00a0<\/em><\/strong><\/h4>\n\n\n\n<p>Cuando comenc\u00e9 a especializarme en el tema tan desconocido <a href=\"https:\/\/www.bloom-consulting.com\/journal\/5-signs-you-need-a-place-brand-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>de Place Branding<\/strong><\/a>, me sorprendi\u00f3 el hecho de que (generalmente) el tema estaba m\u00e1s preocupado por los impactos externos que por los beneficios internos. Se habl\u00f3 mucho sobre la percepci\u00f3n y la imagen, pero busqu\u00e9 encontrar algo m\u00e1s tangible. Mi formaci\u00f3n en planificaci\u00f3n urbana, adquirida en Brasil junto con la arquitectura, me llev\u00f3 a preguntarme: \u00bfd\u00f3nde entra la gente local a la cuesti\u00f3n? Con el tiempo, me di cuenta de que no se ten\u00eda en cuenta tanto como me parec\u00eda necesario, o al menos, no directamente.\u00a0\u00a0<\/p>\n\n\n\n<p>Casi al mismo tiempo, me estaba involucrando de nuevo con <a href=\"https:\/\/www.bloom-consulting.com\/journal\/key-elements-to-successful-placemaking-in-the-new-decade\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Placemaking<\/strong><\/a>. El placemaking est\u00e1 en cierto sentido conectado con la planificaci\u00f3n urbana teniendo en cuenta a la gente del lugar. Incluso con una visi\u00f3n m\u00e1s centrada en el ser humano, los procesos participativos fueron en general puntuales, t\u00e1cticos, micro y, a menudo, no funcionaron de manera estrat\u00e9gica o sistem\u00e1tica. Cuando lo hac\u00edan, con frecuencia ten\u00edan el prop\u00f3sito de abordar una cuesti\u00f3n esencial como la identidad cultural.\u00a0<\/p>\n\n\n\n<p>Aislado en un pa\u00eds donde en ese momento el Placemaking o el Place Branding eran muy desconocidos como campo o incluso \u00e1rea de especializaci\u00f3n, me lanc\u00e9 al mundo en busca de respuestas. En ese momento descubr\u00ed que las dos clases eran desconocidas entre s\u00ed. Los eventos internacionales no abordan la <em>otra <\/em>disciplina como un socio compatible para el conocimiento compartido.\u00a0<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><strong>Comprometer + comprender + proponer + lograr = transformar<\/strong><em>\u00a0<\/em><\/strong><\/h4>\n\n\n\n<p>Esta superposici\u00f3n entre Place Branding y Placemaking me pareci\u00f3 obvia. Durante el a\u00f1o 2014, surgi\u00f3 la idea de una f\u00f3rmula que parec\u00eda integrar los dos: comprometer + comprender + proponer + lograr = transformar. Era esencial agregar estos esfuerzos para transformar verdaderamente un lugar, nuevo o existente, centr\u00e1ndose en mejorar las vidas de las personas que viven, trabajan, visitan e invierten all\u00ed.\u00a0<\/p>\n\n\n\n<p>Hab\u00eda nacido Placemaking I.D. \u00a9 Es la fusi\u00f3n de las dos disciplinas. Placemaking I.D. tiene la capacidad de involucrar a las personas en torno a una idea compartida en la misma medida en que entiende y propone pautas para la transformaci\u00f3n del espacio p\u00fablico compartido, ya sea construido o no. \u00a9 Este es un enfoque que involucra a las personas en torno a elementos intangibles y simb\u00f3licos mientras gu\u00eda este simbolismo a trav\u00e9s de elementos transformadores del espacio f\u00edsico y los propios sectores de desarrollo econ\u00f3mico. Si el impacto social era algo buscado por Placemaking I.D., su desarrollo en <a href=\"https:\/\/www.linkedin.com\/company\/bloom-consulting\/posts\/?feedView=all\" target=\"_blank\" rel=\"noreferrer noopener\">Bloom Consulting<\/a> ha adquirido desde entonces una nueva dimensi\u00f3n, el <a href=\"https:\/\/www.bloom-consulting.com\/journal\/place-branding-and-the-climate-emergency\/\" target=\"_blank\" rel=\"noreferrer noopener\">cambio clim\u00e1tico<\/a>. \u00a9 Ahora, adem\u00e1s de las personas, el medio ambiente se encuentra en un lugar leg\u00edtimo en el proceso, contribuyendo a\u00fan m\u00e1s a la relevancia del enfoque.\u00a0<\/p>\n\n\n\n<p>Un aspecto importante es el hecho de que Placemaking I.D. se puede utilizar en los sectores p\u00fablico y privado. \u00a9 Puede tener impactos igualmente positivos para un municipio, estado o regi\u00f3n nacional de la misma manera que puede funcionar en nombre de un vecindario reci\u00e9n planificado o desarrollo inmobiliario. La intensidad con la que afecta a la regi\u00f3n local variar\u00e1. Las ciudades mismas, en nuestra opini\u00f3n, deben ser hechas y construidas para las personas.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los or\u00edgenes de Placemaking I.D. \u00a9\u00a0 Cuando comenc\u00e9 a especializarme en el tema tan desconocido de Place Branding, me sorprendi\u00f3 el hecho de que (generalmente) el tema estaba m\u00e1s preocupado por los impactos externos que por los beneficios internos. Se habl\u00f3 mucho sobre la percepci\u00f3n y la imagen, pero busqu\u00e9 encontrar algo m\u00e1s tangible. Mi [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3493,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[960,954,52],"tags":[782,812],"class_list":{"0":"post-9108","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-opinion-de-los-expertos","8":"category-reflejos","9":"category-sin-categorizar","10":"tag-place-branding-5","11":"tag-placemaking-i-d-2"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Placemaking I.D.\u00a9 - Bloom Consulting<\/title>\n<meta name=\"description\" content=\"Descubra c\u00f3mo Placemaking I.D. fusiona Place Branding y Placemaking para transformar espacios p\u00fablicos y abordar el cambio clim\u00e1tico.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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