{"id":9128,"date":"2024-04-01T10:11:19","date_gmt":"2024-04-01T10:11:19","guid":{"rendered":"https:\/\/www.bloom-consulting.com\/journal\/?p=9128"},"modified":"2025-03-04T15:12:14","modified_gmt":"2025-03-04T15:12:14","slug":"estrategia-marca-pais-crisis-covid19-consejos-rapidos","status":"publish","type":"post","link":"https:\/\/www.bloom-consulting.com\/journal\/es\/estrategia-marca-pais-crisis-covid19-consejos-rapidos\/","title":{"rendered":"Marcas Pa\u00eds y Lugar: 5 consejos r\u00e1pidos para el modo de crisis\u00a0"},"content":{"rendered":"\n<p>La pandemia de COVID-19 est\u00e1 afectando a todos los pa\u00edses, regiones y ciudades del mundo, ya que vivimos en tiempos sin precedentes. El enfoque principal debe estar en la salud p\u00fablica. Pero, las Marcas Pa\u00eds y Lugar deben abordar la situaci\u00f3n lo antes posible. Necesitan mitigar el da\u00f1o en las econom\u00edas de todo el mundo.\u00a0<\/p>\n\n\n\n<p>Entonces, aqu\u00ed hay cinco recomendaciones r\u00e1pidas para ser adoptadas por las organizaciones de Marca Pa\u00eds y Lugar durante y despu\u00e9s de la pandemia de COVID-19:\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1- Actuar de acuerdo com la estrategia de Marca Pa\u00eds y Lugar\u00a0<\/strong><\/h2>\n\n\n\n<p>Una estrategia de Marca Lugar no es un elemento decorativo que a veces se usa o recuerda cuando es conveniente. Las Marcas Pa\u00eds y Lugar siempre deben seguir su estrategia, especialmente en tiempos como estos. Busca respuestas sobre su estrategia, las soluciones para su pa\u00eds, regi\u00f3n y ciudad est\u00e1n ah\u00ed. Y comp\u00f3rtate en consecuencia.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2 \u2013 Suspender (por ahora) todas las campa\u00f1as e iniciativas de promoci\u00f3n\u00a0<\/strong><\/h2>\n\n\n\n<p>Si las organizaciones p\u00fablicas siguen ejecutando las mismas campa\u00f1as de marketing, puede malinterpretarse. No adaptarse a la nueva realidad probablemente ser\u00e1 m\u00e1s un obst\u00e1culo que una ayuda. Por lo tanto, detengan todas las iniciativas de promoci\u00f3n por ahora. Su mensaje no ser\u00e1 entregado ahora, y la gente puede sentir que es inapropiado. Prep\u00e1rate para el futuro e invierte m\u00e1s tarde en un momento m\u00e1s adecuado.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3 \u2013 Crear un Comit\u00e9 de Crisis\u00a0<\/strong><\/h2>\n\n\n\n<p>Identificar a los stakeholders clave y crear un Comit\u00e9 de Crisis. Todos deben estar alineados con la misma estrategia. Lo \u00faltimo que quieres para la percepci\u00f3n de tu Marca Pa\u00eds y Lugar es inconsistencia. Maneja la situaci\u00f3n como un frente unido.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4 \u2013 Piensa en el futuro\u00a0<\/strong><\/h2>\n\n\n\n<p>Deber\u00edas empezar a desarrollar una estrategia para el periodo post-pand\u00e9mico&#8230; \u00a1Ahora! En el momento en que termine esta nueva realidad, todo se tratar\u00e1 de la recuperaci\u00f3n. Y esperamos que sea m\u00e1s temprano que tarde. Sin embargo, no debe simplemente volver a \u00abnegocios como de costumbre\u00bb. Tome lecciones positivas de esta experiencia pand\u00e9mica y ad\u00e1ptese a la \u00abnueva normalidad\u00bb. Piensa y elabora estrategias sobre el futuro. Cree un lugar de acci\u00f3n con sus stakeholders para mitigar posibles crisis. Trabaja en una mejor manera de desarrollar y gestionar tus estrategias de marca. Las cosas mejorar\u00e1n al final. Y no olvide usar herramientas de medici\u00f3n para predecir cu\u00e1ndo suceder\u00e1 esto.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5 \u2013 Plantea la importancia del Place Branding con tus stakeholders\u00a0<\/strong><\/h2>\n\n\n\n<p>Es en momentos como estos que las partes interesadas clave de repente se dan cuenta de que \u00abnecesitan\u00bb una estrategia de Marca Pa\u00eds y Lugar. Este \u00abimpulso\u00bb es clave para posicionar a su organizaci\u00f3n nacional como la instituci\u00f3n de referencia.\u00a0<\/p>\n\n\n\n<p><em><em>Estas recomendaciones tambi\u00e9n se dieron en este <\/em><a href=\"https:\/\/www.citynationplace.com\/7-top-tips-for-destination-marketing-and-investment-promotion-during-the-covid-19-pandemic\" target=\"_blank\" rel=\"noreferrer noopener\"><em>art\u00edculo<\/em><\/a><em> de City Nation Place por Jose Filipe Torres, CEO de Bloom Consulting.<\/em>\u00a0\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La pandemia de COVID-19 est\u00e1 afectando a todos los pa\u00edses, regiones y ciudades del mundo, ya que vivimos en tiempos sin precedentes. El enfoque principal debe estar en la salud p\u00fablica. Pero, las Marcas Pa\u00eds y Lugar deben abordar la situaci\u00f3n lo antes posible. Necesitan mitigar el da\u00f1o en las econom\u00edas de todo el mundo.\u00a0 [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2107,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[52],"tags":[833,832],"class_list":{"0":"post-9128","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sin-categorizar","8":"tag-5-consejos-rapidos","9":"tag-marcas-pais-y-lugar"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marcas Pa\u00eds y Lugar: 5 consejos r\u00e1pidos para el modo de crisis\u00a0<\/title>\n<meta name=\"description\" content=\"Descubre 5 consejos r\u00e1pidos para que las Marcas Pa\u00eds y Lugar enfrenten la crisis de COVID-19 de manera efectiva y preparada para el futuro.\" \/>\n<meta name=\"robots\" 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