{"id":9971,"date":"2024-10-01T06:33:50","date_gmt":"2024-10-01T06:33:50","guid":{"rendered":"https:\/\/www.bloom-consulting.com\/journal\/?p=9971"},"modified":"2024-10-01T06:34:31","modified_gmt":"2024-10-01T06:34:31","slug":"entrevista-iman-y-jose-hablan-de-bloom-consulting-en-arabia-saudi","status":"publish","type":"post","link":"https:\/\/www.bloom-consulting.com\/journal\/es\/entrevista-iman-y-jose-hablan-de-bloom-consulting-en-arabia-saudi\/","title":{"rendered":"Entrevista: Iman y Jos\u00e9 hablan de Bloom Consulting en Arabia Saud\u00ed"},"content":{"rendered":"\n

La reciente expansi\u00f3n de Bloom Consulting en Riad, Arabia Saud\u00ed, bajo el liderazgo de Iman Almutairi, representa un avance significativo en los esfuerzos de City Branding y Place Branding en el pa\u00eds.<\/p>\n\n\n\n

En esta entrevista exclusiva con Jos\u00e9 e Iman, exploramos la visi\u00f3n de Bloom Consulting en Arabia Saud\u00ed y el impacto transformador que pretende tener en la escena del Place Branding de Arabia Saud\u00ed. \u00danase a nosotros para descubrir las fuerzas motrices de esta emocionante empresa y su prometedor futuro para el pa\u00eds y m\u00e1s all\u00e1.<\/p>\n\n\n\n

\u00bfPor qu\u00e9 Riad?<\/strong><\/strong><\/h4>\n\n\n\n

Jose:<\/p>\n\n\n\n

Bloom Consulting lleva tiempo trabajando con Arabia Saud\u00ed. Mi primera visita al pa\u00eds fue en 2016, durante las primeras fases de Vision 2030. En 2020, Bloom Consulting tuvo la oportunidad de trabajar en el proyecto Riyadh City Brand. Durante este tiempo, tambi\u00e9n participamos en proyectos en varias regiones y ciudades como Soudah y Madinah. A lo largo de este viaje, tuve el privilegio de conocer a muchas personas destacadas.<\/p>\n\n\n\n

Lo que m\u00e1s me cautiv\u00f3 fue el r\u00e1pido desarrollo y la importante transformaci\u00f3n que estaba experimentando el pa\u00eds. El entusiasmo y el dinamismo de la gente durante este proceso eran realmente notables. Se me hizo evidente que Bloom Consulting acabar\u00eda necesitando establecer una oficina en Riad para seguir apoyando nuestro trabajo en este vasto pa\u00eds.<\/p>\n\n\n\n

\u00bfC\u00f3mo se conocieron y por qu\u00e9 decidieron iniciar sus operaciones en Riad?<\/strong><\/strong>

<\/span><\/p><\/h4>\n\n\n\n

Iman:\u00a0<\/p>\n\n\n\n

Conoc\u00ed a Jos\u00e9 en 2017 en el foro City Place Nation<\/a> de Londres, donde me present\u00f3 Bloom Consulting. Me impresionaron la metodolog\u00eda y el enfoque estrat\u00e9gico utilizados por Bloom Consulting para definir la Idea Central<\/a> de Lugares y Ciudades. Tras conocer sus proyectos globales, decidimos llevar Bloom Consulting a Arabia Saud\u00ed a trav\u00e9s de una alianza con Destination Consultancy, especialmente teniendo en cuenta las importantes iniciativas en marcha en Arabia Saud\u00ed como parte de Vision 2030.<\/p>\n\n\n\n

Jose:\u00a0<\/p>\n\n\n\n

Iman fue una de las personas notables con las que tuve el placer de colaborar durante mis visitas a Arabia Saud\u00ed. Reconociendo la necesidad de que las ciudades, las regiones y el pa\u00eds en su conjunto se centren en la marca nacional, la marca de la ciudad y la marca de la regi\u00f3n, decidimos crear juntos esta oficina bas\u00e1ndonos en nuestra experiencia y visi\u00f3n comunes, y en nuestras conexiones sobre el terreno.<\/p>\n\n\n\n

\u00bfPor qu\u00e9 es importante para Arabia Saud\u00ed que una empresa internacional est\u00e9 representada en la regi\u00f3n?<\/strong>

<\/span><\/h4><\/p>\n\n\n\n

Iman:\u00a0<\/p>\n\n\n\n

La combinaci\u00f3n de experiencia global y conocimiento local es crucial para el \u00e9xito de los proyectos nacionales. Al aprovechar la experiencia de Bloom Consulting en Nation Branding, City Branding y Place Branding junto con la comprensi\u00f3n de la cultura local de Destination, estas estrategias pueden aplicarse de forma m\u00e1s eficiente y eficaz tanto a nivel estrat\u00e9gico como operativo.<\/p>\n\n\n\n

Jos\u00e9, \u00bfcu\u00e1l es tu punto de vista al respecto?<\/strong>

<\/span><\/p><\/h4>\n\n\n\n

Jose: <\/p>\n\n\n\n

Creo que es vital para las ciudades de Arabia Saud\u00ed, sobre todo porque aspiran a introducirse en los mercados internacionales. Bloom Consulting puede aportar su amplia experiencia y conocimientos a la regi\u00f3n y al pa\u00eds. Con m\u00e1s de 20 a\u00f1os de experiencia en Nation Branding y el nuevo Saudi City Brand Ranking, nos dedicamos a apoyar las aspiraciones de Arabia Saud\u00ed en este campo.<\/p>\n\n\n\n

\u00bfQu\u00e9 servicios ofrecer\u00e1 la oficina de Bloom Consulting en Riad?<\/strong><\/p>\n\n\n\n

Jose:<\/p>\n\n\n\n

La oficina de Bloom Consulting en Riad prestar\u00e1 servicios relacionados con Nation Branding y Place Branding, incluyendo Place Analytics.<\/p>\n\n\n\n

Iman, \u00bfpuedes contarnos algo m\u00e1s sobre tu visi\u00f3n de la oficina de Bloom Consulting en Riad?<\/strong><\/p>\n\n\n\n

Iman:\u00a0<\/p>\n\n\n\n

Nos aseguraremos de que nuestras estrategias se apliquen en estrecha coordinaci\u00f3n con los clientes. Nuestra visi\u00f3n es elevar Ciudades y Lugares de Arabia Saud\u00ed a una plataforma global en t\u00e9rminos de atracci\u00f3n de turistas, captaci\u00f3n de inversiones, fomento de las exportaciones de productos y cultura, y atracci\u00f3n de talento mostrando la excepcional calidad de vida en Arabia Saud\u00ed.<\/p>\n\n\n\n

\u00bfQu\u00e9 nuevas ofertas ofreceremos a nuestros clientes de todo el mundo con la apertura de esta nueva oficina?<\/strong><\/h4>\n\n\n\n

Jose:<\/p>\n\n\n\n

Nuestra oferta tiene dos componentes clave. En primer lugar, estamos introduciendo el City Brand Ranking de Arabia Saud\u00ed, que servir\u00e1 como un valioso activo para que el mercado local mida la reputaci\u00f3n de las ciudades y regiones.\u00a0 En segundo lugar, a medida que aumente el inter\u00e9s mundial por Arabia Saud\u00ed, el City Brand Ranking proporcionar\u00e1 informaci\u00f3n sobre sus resultados a cualquier persona interesada en el pa\u00eds o en sus ciudades a escala internacional. Esto facilitar\u00e1 la colaboraci\u00f3n entre el resto del mundo y Arabia Saud\u00ed, junto con sus regiones y ciudades.<\/p>\n\n\n\n

\u00bfDesea a\u00f1adir algo m\u00e1s?<\/strong>

<\/span><\/h4><\/p>\n\n\n\n

Jose:<\/p>\n\n\n\n

Estamos encantados de dar la bienvenida a Arabia Saud\u00ed a la familia Bloom Consulting, ya que aporta una valiosa experiencia y conocimientos culturales. Se trata de una cooperaci\u00f3n muy importante, ya que es nuestra primera oficina de habla \u00e1rabe. Dada la notable transformaci\u00f3n de la regi\u00f3n, creemos que estamos bien posicionados para tener un impacto positivo. \u00a1\u00bbAhlan wa sahlan\u00bb (Bienvenida) al equipo de Bloom Consulting, Iman!<\/p>\n\n\n\n

Iman:<\/p>\n\n\n\n

\u00a1Gracias! Estoy entusiasmada con el \u00e9xito que Bloom Consulting lograr\u00e1 en Arabia Saud\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"

La reciente expansi\u00f3n de Bloom Consulting en Riad, Arabia Saud\u00ed, bajo el liderazgo de Iman Almutairi, representa un avance significativo en los esfuerzos de City Branding y Place Branding en el pa\u00eds. En esta entrevista exclusiva con Jos\u00e9 e Iman, exploramos la visi\u00f3n de Bloom Consulting en Arabia Saud\u00ed y el impacto transformador que pretende […]<\/p>\n","protected":false},"author":3,"featured_media":10150,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[531,945,954],"tags":[520],"class_list":{"0":"post-9971","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-el-ultimo","8":"category-entre-bastidores","9":"category-reflejos","10":"tag-new-office-2"},"yoast_head":"\nEtrevista con Iman y Jose - Bloom Consulting<\/title>\n<meta name=\"description\" content=\"Entrevista con Iman Almutairi y Jose Filipe Torres sobre Bloom Consulting en Saudi Arabia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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