{"id":10287,"date":"2024-10-10T11:24:27","date_gmt":"2024-10-10T11:24:27","guid":{"rendered":"https:\/\/www.bloom-consulting.com\/journal\/?p=10287"},"modified":"2024-10-10T11:25:01","modified_gmt":"2024-10-10T11:25:01","slug":"bloom-consulting-lancement-riyad-arabie-saoudite","status":"publish","type":"post","link":"https:\/\/www.bloom-consulting.com\/journal\/fr\/bloom-consulting-lancement-riyad-arabie-saoudite\/","title":{"rendered":"Iman et Jose \u00e9changent \u00e0 propos du lancement du bureau de Bloom Consulting en Arabie Saoudite"},"content":{"rendered":"\n

La r\u00e9cente expansion de Bloom Consulting \u00e0 Riyadh, en Arabie Saoudite, sous la direction d’Iman Almutairi, repr\u00e9sente une avanc\u00e9e significative dans les efforts de City et de Place Branding dans le pays.<\/p>\n\n\n\n

Dans cet entretien exclusif avec Jose et Iman, nous explorons la vision du bureau de Bloom Consulting \u00e0 Riyad et l’impact transformateur qu’il vise \u00e0 avoir sur la sc\u00e8ne du Place Branding en Arabie Saoudite. Rejoignez-nous pour d\u00e9couvrir les forces motrices de cette entreprise passionnante et son avenir prometteur pour le pays et au-del\u00e0.<\/p>\n\n\n\n

Pourquoi Riyad ?<\/strong><\/p>\n\n\n\n

Jos\u00e9 <\/strong>: Bloom Consulting travaille avec l’Arabie saoudite depuis un certain temps d\u00e9j\u00e0. Ma premi\u00e8re visite dans le pays remonte \u00e0 2016, lors des premi\u00e8res \u00e9tapes de la Vision 2030. En 2020, Bloom Consulting a eu l’occasion de travailler sur le projet Riyadh City Brand. Au cours de cette p\u00e9riode, nous avons \u00e9galement particip\u00e9 \u00e0 des projets dans diverses r\u00e9gions et villes comme Soudah et Madinah. Tout au long de ce parcours, j’ai eu le privil\u00e8ge de rencontrer de nombreuses personnalit\u00e9s.<\/p>\n\n\n\n

Ce qui m’a le plus captiv\u00e9, c’est le d\u00e9veloppement rapide et la transformation significative que connaissait le pays. L’enthousiasme et le dynamisme manifest\u00e9s par la population au cours de ce processus \u00e9taient vraiment remarquables. Il m’est apparu \u00e9vident que Bloom Consulting devrait un jour \u00e9tablir un bureau \u00e0 Riyad pour continuer \u00e0 soutenir notre travail dans ce vaste pays.<\/p>\n\n\n\n

Comment vous \u00eates-vous rencontr\u00e9s et pourquoi avez-vous d\u00e9cid\u00e9 d’ouvrir le bureau de Bloom Consulting \u00e0 Riyad ?<\/strong><\/p>\n\n\n\n

Iman <\/strong>: J’ai rencontr\u00e9 Jose pour la premi\u00e8re fois en 2017 lors du forum City Place Nation<\/a> \u00e0 Londres, o\u00f9 il m’a pr\u00e9sent\u00e9 Bloom Consulting. J’ai \u00e9t\u00e9 impressionn\u00e9e par la m\u00e9thodologie et l’approche strat\u00e9gique utilis\u00e9es par Bloom Consulting pour d\u00e9finir l’id\u00e9e centrale<\/a> des lieux et des villes. Apr\u00e8s avoir eu connaissance de leurs projets mondiaux, nous avons d\u00e9cid\u00e9 de faire venir Bloom Consulting en Arabie Saoudite \u00e0 travers un partenariat avec Destination Consultancy, qui repr\u00e9sente exclusivement le bureau de Bloom Consulting dans la r\u00e9gion, surtout compte tenu des initiatives significatives en cours en Arabie Saoudite dans le cadre de la Vision 2030.<\/p>\n\n\n\n

Jose <\/strong>: Iman est l’une des personnes remarquables avec lesquelles j’ai eu le plaisir de collaborer lors de mes visites en Arabie saoudite. Conscients de la n\u00e9cessit\u00e9 pour les villes, les r\u00e9gions et l’ensemble du pays de se concentrer sur leur image de marque territoriale, nous avons d\u00e9cid\u00e9 de cr\u00e9er ensemble ce bureau sur la base de notre expertise et de notre vision communes, ainsi que de nos relations sur le terrain.<\/p>\n\n\n\n

Pourquoi est-il important pour l’Arabie saoudite d’avoir une entreprise internationale repr\u00e9sent\u00e9e dans la r\u00e9gion ?<\/strong><\/p>\n\n\n\n

Iman <\/strong>: La combinaison de l’expertise mondiale et de la connaissance locale est cruciale pour la r\u00e9ussite des projets nationaux. En tirant parti de l’expertise de Bloom Consulting en mati\u00e8re de Nation et City Branding , ainsi que de la compr\u00e9hension de la culture locale par Destination, ces strat\u00e9gies peuvent \u00eatre mises en \u0153uvre de mani\u00e8re plus efficace, tant au niveau strat\u00e9gique qu’au niveau op\u00e9rationnel.<\/p>\n\n\n\n

Jos\u00e9, quel est votre point de vue sur la question <\/strong>?<\/p>\n\n\n\n

Jos\u00e9 : <\/strong>Je pense que c’est vital pour les villes d’Arabie saoudite, en particulier parce qu’elles cherchent \u00e0 s’engager sur les march\u00e9s internationaux. Bloom Consulting peut apporter sa vaste exp\u00e9rience et son expertise \u00e0 la r\u00e9gion et au pays. Avec plus de 20 ans d’exp\u00e9rience en branding national, nous sommes pleinement pr\u00eats pour  soutenir les aspirations de l’Arabie Saoudite dans ce domaine.<\/p>\n\n\n\n

Quels sont les services offerts par le bureau de Bloom Consulting \u00e0 Riyad ?<\/strong><\/p>\n\n\n\n

Jose <\/strong>: Le bureau de Bloom Consulting \u00e0 Riyad proposera des services li\u00e9s au branding national comme local, \u00e0 l’am\u00e9nagement des espaces et au d\u00e9veloppement touristique, en compl\u00e9ment de nos outils d’analytique territoriale.<\/p>\n\n\n\n

Iman, pouvez-vous nous en dire plus sur votre vision du bureau de Bloom Consulting \u00e0 Riyad ?<\/strong><\/p>\n\n\n\n

Iman <\/strong>: Nous veillerons \u00e0 ce que nos strat\u00e9gies soient mises en \u0153uvre en \u00e9troite collaboration avec nos clients. Notre vision est d’\u00e9lever les villes et les territoires d’Arabie saoudite au rang de plateforme mondiale pour attirer les touristes, les investissements, promouvoir les exportations de produits et de culture, et attirer les talents en mettant en valeur la qualit\u00e9 de vie exceptionnelle de l’Arabie saoudite.<\/p>\n\n\n\n

Avez-vous d’autres choses \u00e0 ajouter ?<\/strong><\/p>\n\n\n\n

Jos\u00e9 <\/strong>: Nous sommes ravis d’accueillir l’Arabie saoudite dans la famille Bloom Consulting, car elle apporte une expertise et des connaissances culturelles pr\u00e9cieuses. Il s’agit d’une coop\u00e9ration tr\u00e8s importante puisqu’il s’agit de notre premier bureau arabophone. Compte tenu de la transformation remarquable de la r\u00e9gion, nous pensons que nous sommes bien plac\u00e9s pour avoir un impact positif. \u00ab\u00a0Ahlan wa sahlan\u00a0\u00bb (bienvenue) dans l’\u00e9quipe de Bloom Consulting, Iman !<\/p>\n\n\n\n

Iman <\/strong>: Merci ! Je me r\u00e9jouis des r\u00e9sultats fructueux que Bloom Consulting obtiendra en Arabie saoudite !<\/p>\n","protected":false},"excerpt":{"rendered":"

La r\u00e9cente expansion de Bloom Consulting \u00e0 Riyadh, en Arabie Saoudite, sous la direction d’Iman Almutairi, repr\u00e9sente une avanc\u00e9e significative dans les efforts de City et de Place Branding dans le pays. Dans cet entretien exclusif avec Jose et Iman, nous explorons la vision du bureau de Bloom Consulting \u00e0 Riyad et l’impact transformateur qu’il […]<\/p>\n","protected":false},"author":3,"featured_media":10147,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[542,762],"tags":[880],"class_list":{"0":"post-10287","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-en-coulisses","8":"category-highlights-fr","9":"tag-nation-branding-fr"},"yoast_head":"\nIman et Jose \u00e9changent \u00e0 propos du lancement du bureau de Bloom Consulting en Arabie Saoudite - Bloom Consulting<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment Bloom Consulting s'implante \u00e0 Riyad pour transformer le branding territorial en Arabie Saoudite dans le cadre de la Vision 2030.\" \/>\n<meta name=\"robots\" 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