{"id":7711,"date":"2024-01-10T14:06:20","date_gmt":"2024-01-10T14:06:20","guid":{"rendered":"https:\/\/www.bloom-consulting.com\/journal\/?p=7711"},"modified":"2025-03-04T15:22:21","modified_gmt":"2025-03-04T15:22:21","slug":"la-bloom-place-academy","status":"publish","type":"post","link":"https:\/\/www.bloom-consulting.com\/journal\/fr\/la-bloom-place-academy\/","title":{"rendered":"La Bloom Place Academy"},"content":{"rendered":"\n

Pourquoi cr\u00e9er une acad\u00e9mie<\/strong>?<\/strong><\/h4>\n\n\n\n

Dans le prolongement de son partenariat pionnier avec l’universit\u00e9 de Middlesex au Royaume-Uni qui a d\u00e9bouch\u00e9 sur le premier Master postuniversitaire international en mati\u00e8re de\u00a0\u00bb Place Branding \u00ab\u00a0, Bloom Consulting a lanc\u00e9 sa soci\u00e9t\u00e9 s\u0153ur, la premi\u00e8re \u00a0\u00bb Place Brand Academy \u00a0\u00bb au monde d\u00e9nomm\u00e9e \u00a0\u00bb Bloom Place Academy \u00ab\u00a0. Cette derni\u00e8re propose des formations certifi\u00e9es CPD (Continuing Professional Development) pour les praticiens, les \u00e9quipes, les organisations et les agences travaillant au profit des villes, r\u00e9gions et pays en mati\u00e8re de planification et de marketing de l\u2019attractivit\u00e9.<\/p>\n\n\n\n

Depuis 2003, Bloom Consulting est tr\u00e8s actif dans ce domaine en fournissant des conseils strat\u00e9giques en mati\u00e8re d’image de marque \u00e0 l’\u00e9chelle internationale. Ces derni\u00e8res ann\u00e9es, Bloom Consulting s’est rendu compte qu’il y avait une r\u00e9elle demande de la part des praticiens  et des nouveaux venus dans cette discipline pour l\u2019acquisition de connaissances et de formations utiles \u00e0 la mise en \u0153uvre des strat\u00e9gies de \u201cPlace Branding\u201d pour qu\u2019elles r\u00e9alisent la romesse de leurs marques respectives. <\/p>\n\n\n\n\n\n

Quelle est l’approche de la Bloom Place Academy?<\/strong><\/h2>\n\n\n\n
Un m\u00e9lange de th\u00e9orie et de pratique<\/strong><\/h6>\n\n\n\n

Les cours propos\u00e9s par la Bloom Place Academy sont un m\u00e9lange de th\u00e9orie et de pratique dans le domaine de l’image de marque territoriale, dans le cadre des normes rigoureuses du secteur de l’enseignement sup\u00e9rieur britannique et des exigences de la certification de d\u00e9veloppement professionnel continu (DPC) en vigueur dans le monde entier. En bref, une excellence p\u00e9dagogique \u00e9clair\u00e9e par des ann\u00e9es d’application pratique.<\/p>\n\n\n\n

Une formation sur mesure adapt\u00e9e aux besoins<\/strong><\/h6>\n\n\n\n

La Bloom Place Academy estime qu’il n’y a pas de solution unique. Par cons\u00e9quent, les programmes de formation sont adapt\u00e9s aux besoins sp\u00e9cifiques des clients et de leurs \u00e9quipes, qu’il s’agisse d’une \u00e9quipe de strat\u00e9gie de marque, d’une \u00e9quipe de gestion ou de marketing de destination, d’une agence cr\u00e9ative ou d’une institution.<\/p>\n\n\n\n

L’Acad\u00e9mie propose et dispense un m\u00e9lange interactif de connaissances, d’apprentissage et de formation en ligne et en pr\u00e9sentiel, sous forme de s\u00e9minaires, d’ateliers et de Master classes, en fonction des besoins.<\/strong><\/p>\n\n\n\n

Qu’elle est l’offre de formation initiale et \u00e0 qui s’adresse-t-elle?<\/strong><\/h2>\n\n\n\n

Le programme de la Bloom Place Academy couvre tous les aspects de l’image de marque territoriale afin de permettre aux clients de mettre en \u0153uvre leurs strat\u00e9gies d’image \u00e0 travers divers points de contact.<\/p>\n\n\n\n

L’acad\u00e9mie se concentrera sur trois domaines cl\u00e9s de la pratique de l’image de marque territoriale:<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
    \n
  1. Pour les gardiens de la marque territoriale<\/strong><\/li>\n<\/ol>\n\n\n\n

    S\u00e9minaires et ateliers sur mesure sont con\u00e7us pour les personnalit\u00e9s politiques, les hauts fonctionnaires, les principales parties prenantes et les dirigeants allant agir en qualit\u00e9 de \u00ab\u00a0gardiens de la marque\u00a0\u00bb. Ces formations leurs fourniront les connaissances essentielles pour que les lieux s’engagent dans une strat\u00e9gie de marque globale, en encourageant les connaissances et les comp\u00e9tences n\u00e9cessaires au d\u00e9veloppement et \u00e0 la direction efficaces d\u2019une marque territoriale.<\/p>\n\n\n\n

    Ce programme peut \u00eatre dispens\u00e9 par le biais d’ateliers et de s\u00e9minaires en pr\u00e9sidentiel sur une p\u00e9riode de deux jours, con\u00e7us en fonction des besoins du client. <\/p>\n\n\n\n

    2. Pour les cr\u00e9ateurs et b\u00e2tisseurs de la marque territoriale<\/strong><\/p>\n\n\n\n

    Con\u00e7u pour les territoires qui en sont aux derni\u00e8res \u00e9tapes de l’\u00e9laboration de leur strat\u00e9gie de marque, la formation offre des conseils essentiels sur la structuration, le financement, la dotation en personnel et la gestion efficace du processus de mise en \u0153uvre. Destin\u00e9 aux \u00ab\u00a0b\u00e2tisseurs de la marque\u00a0\u00bb dans les partenariats existants de la marque territoriale et aux \u00e9quipes exp\u00e9riment\u00e9es de d\u00e9veloppement de la marque, la formation optimise le passage de la strat\u00e9gie \u00e0 l’action.<\/p>\n\n\n\n

    Le programme propose des cours modulaires en ligne, ainsi que la possibilit\u00e9 d’organiser des s\u00e9minaires en ligne ou en pr\u00e9sentiel, qui aboutissent tous \u00e0 une accr\u00e9ditation CPD et \u00e0 un certificat \u00e0 l’issue du programme.<\/p>\n\n\n\n

    3. Pour les op\u00e9rateurs de marque<\/strong><\/strong><\/p>\n\n\n\n

    Destin\u00e9 aux territoires qui sont pr\u00eats \u00e0 donner vie \u00e0 leur strat\u00e9gie de marque \u00e0 grande \u00e9chelle, ce programme se concentre sur les connaissances et les comp\u00e9tences essentielles et n\u00e9cessaires pour int\u00e9grer efficacement les strat\u00e9gies de marque par le biais de politiques, de programmes, de projets, d’\u00e9v\u00e9nements, de r\u00e9cits et de marketing, en mettant l’accent sur les exigences en mati\u00e8re de d\u00e9veloppement et de renforcement des capacit\u00e9s des \u00ab\u00a0op\u00e9rateurs de marque\u00a0\u00bb.<\/p>\n\n\n\n

    Le programme est con\u00e7u pour les chefs de projet et le personnel se trouvant en premi\u00e8re ligne, offrant des options d’apprentissage flexibles, une licence en ligne ainsi qu\u2019une accr\u00e9ditation et une certification CPD \u00e0 la fin du programme.<\/p>\n\n\n\n

    Qu’est-ce qui distingue la Bloom Place Academy?<\/strong><\/p>\n\n\n\n

    Il s’agit de la premi\u00e8re acad\u00e9mie de ce type dans le domaine de la strat\u00e9gie et de la mise en \u0153uvre de la marque territoriale.<\/p>\n\n\n\n

    Elle est bas\u00e9e sur une combinaison innovante de th\u00e9orie acad\u00e9mique dans le domaine et de pratique efficace dans le d\u00e9veloppement, la mise en \u0153uvre et la gestion de la marque.<\/p>\n\n\n\n

    Elle est \u00e9labor\u00e9e et dispens\u00e9e par des praticiens de cette discipline qui ont l’exp\u00e9rience de l’enseignement et de la formation et qui dispensent des comp\u00e9tences en personne et en pr\u00e9sentiel. Il a obtenu le statut d’accr\u00e9ditation et de certification CPD pour son programme d’offres de cours.<\/strong><\/p>\n\n\n\n

    Comment contacter la Bloom Place Academy pour en savoir plus sur son offre?<\/strong><\/p>\n\n\n\n

    Si vous souhaitez en savoir plus sur l’offre de l’Acad\u00e9mie, consultez le site suivant<\/p>\n\n\n\n

    www.bloomplaceacademy.com<\/a><\/p>\n\n\n\n

    www.bloom-consulting.com\/services\/bloom-place-academy<\/a><\/p>\n\n\n\n

    <\/a>Si vous souhaitez avoir une discussion exploratoire sur les besoins en formation de votre organisation, contactez Bloom Place Academy.<\/p>\n\n\n\n

    Suivez Bloom Place Academy sur LinkedIn<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Pourquoi cr\u00e9er une acad\u00e9mie? Dans le prolongement de son partenariat pionnier avec l’universit\u00e9 de Middlesex au Royaume-Uni qui a d\u00e9bouch\u00e9 sur le premier Master postuniversitaire international en mati\u00e8re de\u00a0\u00bb Place Branding \u00ab\u00a0, Bloom Consulting a lanc\u00e9 sa soci\u00e9t\u00e9 s\u0153ur, la premi\u00e8re \u00a0\u00bb Place Brand Academy \u00a0\u00bb au monde d\u00e9nomm\u00e9e \u00a0\u00bb Bloom Place Academy \u00ab\u00a0. Cette […]<\/p>\n","protected":false},"author":3,"featured_media":11267,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[147,533,637,762,104],"tags":[763,764,765,766,767],"class_list":{"0":"post-7711","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-destaques","8":"category-educacao","9":"category-education-fr","10":"category-highlights-fr","11":"category-o-nosso-trabalho","12":"tag-bloom-place-academy-fr","13":"tag-education-fr","14":"tag-highlight-fr","15":"tag-place-branding-2-fr","16":"tag-place-branding-education-fr"},"yoast_head":"\nLa Bloom Place Academy - Bloom Consulting<\/title>\n<meta name=\"description\" content=\"Bloom Consulting a lanc\u00e9 sa soci\u00e9t\u00e9 s\u0153ur, la premi\u00e8re " Place Brand Academy " au monde d\u00e9nomm\u00e9e " Bloom Place Academy ".\" \/>\n<meta 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