{"id":7717,"date":"2024-01-15T09:29:30","date_gmt":"2024-01-15T09:29:30","guid":{"rendered":"https:\/\/www.bloom-consulting.com\/journal\/?p=7717"},"modified":"2024-01-15T09:29:32","modified_gmt":"2024-01-15T09:29:32","slug":"lamenagement-du-territoire-et-la-qualite-des-lieux-publics","status":"publish","type":"post","link":"https:\/\/www.bloom-consulting.com\/journal\/fr\/lamenagement-du-territoire-et-la-qualite-des-lieux-publics\/","title":{"rendered":"L’am\u00e9nagement du territoire et la qualit\u00e9 des \u00ab\u00a0lieux publics\u00a0\u00bb"},"content":{"rendered":"\n

Le terme \u00ab\u00a0Placemaking\u00a0\u00bb se passe d’explications. Lorsque nous parlons de \u00ab\u00a0Placemaking\u00a0\u00bb, m\u00eame si c’est d’une mani\u00e8re quelque peu contre-intuitive, nous comprenons automatiquement qu’il s’agit d’un processus ou d’une m\u00e9thode qui implique de \u00ab\u00a0faire un lieu\u00a0\u00bb. Chez Bloom Consulting, nous pr\u00f4nons le chevauchement n\u00e9cessaire des couches de Place Branding et de Placemaking, en mettant l’accent sur la perception et l’exp\u00e9rience qui travaillent main dans la main. Nous appelons ce processus Placemaking.ID \u00a9<\/a>.<\/p>\n\n\n\n

Le Placemaking est souvent d\u00e9crit comme un processus d’am\u00e9lioration des lieux. Bien que cette affirmation soit vraie, nous pr\u00e9f\u00e9rons aller plus loin en identifiant une qualit\u00e9 cl\u00e9 d’un lieu : la vitalit\u00e9. Ainsi, nous consid\u00e9rons le Placemaking comme le processus de cr\u00e9ation de lieux dynamiques. Cependant, le terme \u00ab\u00a0dynamisme\u00a0\u00bb, bien que largement compris, n\u00e9cessite une d\u00e9finition plus pr\u00e9cise.<\/p>\n\n\n\n

Un lieu dynamique = des personnes + un sens + des activit\u00e9s<\/strong><\/h3>\n\n\n\n

Avec la formule ci-dessus, nous avons reconnu la n\u00e9cessit\u00e9 d’approfondir le concept. Que signifient exactement les termes \u00ab\u00a0personnes\u00a0\u00bb, \u00ab\u00a0sens\u00a0\u00bb et \u00ab\u00a0activit\u00e9s\u00a0\u00bb ? C’est dans cette optique que nous avons cr\u00e9\u00e9 la roue Bloom Consulting Vibrant Places \u00a9, comme indiqu\u00e9 ci-dessous :<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Cet outil permet d’identifier les caract\u00e9ristiques de chaque dimension responsable de la cr\u00e9ation d’un lieu dynamique.<\/p>\n\n\n\n

Ce graphique remet en question une id\u00e9e fausse tr\u00e8s r\u00e9pandue, \u00e0 savoir que l’\u00e9l\u00e9ment le plus crucial d’un lieu est son mat\u00e9riel, c’est-\u00e0-dire ses aspects immobiles\/physiques tels que les b\u00e2timents et les infrastructures. La roue des lieux dynamiques de Bloom Consulting \u00a9 d\u00e9montre exactement le contraire, \u00e0 savoir la n\u00e9cessit\u00e9, dans le meilleur des cas, d’un \u00e9quipement physique pour ancrer des activit\u00e9s d\u00e9j\u00e0 cartographi\u00e9es ou propos\u00e9es sur la base d’une cartographie pr\u00e9alable avec la communaut\u00e9 locale.<\/p>\n\n\n\n

L’un des principes fondamentaux de Placemaking.ID \u00a9 est l’engagement de la communaut\u00e9, soulignant qu’un lieu dynamique (et donc de qualit\u00e9) n’existe que s’il tient compte des d\u00e9sirs de la communaut\u00e9 qui l’utilise, tout en reconnaissant et en renfor\u00e7ant ses identit\u00e9s et ses cultures.<\/p>\n\n\n\n

Mais l’espace b\u00e2ti n’est-il pas important?<\/strong><\/p>\n\n\n\n

Si les aspects comportementaux et les activit\u00e9s (software) rev\u00eatent une plus grande importance, l’espace construit (hardware) joue \u00e9galement un r\u00f4le crucial, en particulier dans la requalification de lieux existants. Dans ce cas, une \u00e9valuation physique du lieu est \u00e9galement n\u00e9cessaire.<\/p>\n\n\n\n

Ce processus d’\u00e9valuation repose sur trois questions fondamentales:<\/p>\n\n\n\n

1. Qui utilise le lieu?<\/strong><\/p>\n\n\n\n

2. Comment utilisez-vous le lieu?<\/strong><\/p>\n\n\n\n

3. \u00c0 quoi ressemble cet endroit?<\/strong><\/p>\n\n\n\n

Les r\u00e9ponses \u00e0 ces questions reposent non seulement sur une analyse spatiale – qui mettrait en \u00e9vidence les caract\u00e9ristiques physiques et environnementales du lieu en question – mais aussi sur la dimension comportementale de l’utilisation des espaces publics en fonction du profil de l’utilisateur, de la fr\u00e9quence d’utilisation et de la mani\u00e8re dont il acc\u00e8de \u00e0 l’environnement.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

L’analyse de chaque lieu public, bas\u00e9e sur les crit\u00e8res pr\u00e9sent\u00e9s dans le graphique, consiste \u00e0 extraire des informations en observant les sph\u00e8res comportementales et physiques. Chacune des dimensions analys\u00e9es (physique-environnementale \/ humaine-comportementale) fournit une base pour que l’ensemble donne une vision affin\u00e9e et holistique du lieu.<\/p>\n\n\n\n

Un lieu vivant n’est pas seulement un espace public avec une bonne qualit\u00e9 de construction et d’\u00e9quipement, c’est avant tout un lieu compris par les utilisateurs, adopt\u00e9 par la communaut\u00e9 et, plus important encore, largement utilis\u00e9. La hi\u00e9rarchie entre le mat\u00e9riel (l’\u00e9quipement) et le logiciel (les activit\u00e9s) est \u00e9vidente dans le processus Placemaking.ID \u00a9, qui refl\u00e8te ce que l’on peut observer au quotidien. En effet, combien d’espaces publics dot\u00e9s de bancs, de jardins et d’\u00e9quipements manquent d’usagers? A l’inverse, combien d’espaces, peu structur\u00e9s ou peu qualitatifs, sont pourtant largement utilis\u00e9s, m\u00eame de mani\u00e8re improvis\u00e9e?<\/p>\n","protected":false},"excerpt":{"rendered":"

Le terme \u00ab\u00a0Placemaking\u00a0\u00bb se passe d’explications. Lorsque nous parlons de \u00ab\u00a0Placemaking\u00a0\u00bb, m\u00eame si c’est d’une mani\u00e8re quelque peu contre-intuitive, nous comprenons automatiquement qu’il s’agit d’un processus ou d’une m\u00e9thode qui implique de \u00ab\u00a0faire un lieu\u00a0\u00bb. Chez Bloom Consulting, nous pr\u00f4nons le chevauchement n\u00e9cessaire des couches de Place Branding et de Placemaking, en mettant l’accent sur […]<\/p>\n","protected":false},"author":3,"featured_media":7662,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[537,762],"tags":[],"class_list":{"0":"post-7717","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-fabrique-territoriale","8":"category-highlights-fr"},"yoast_head":"\nL'am\u00e9nagement du territoire et la qualit\u00e9 des "lieux publics" - Bloom Consulting<\/title>\n<meta name=\"description\" content=\"Le terme "Placemaking" se passe d'explications. 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