{"id":7796,"date":"2024-01-18T13:03:27","date_gmt":"2024-01-18T13:03:27","guid":{"rendered":"https:\/\/www.bloom-consulting.com\/journal\/?p=7796"},"modified":"2025-03-04T12:50:33","modified_gmt":"2025-03-04T12:50:33","slug":"comment-lidentite-numerique-des-nations-et-autres-lieux-se-reflete-sur-les-marques-territoriales","status":"publish","type":"post","link":"https:\/\/www.bloom-consulting.com\/journal\/fr\/comment-lidentite-numerique-des-nations-et-autres-lieux-se-reflete-sur-les-marques-territoriales\/","title":{"rendered":"Comment l’identit\u00e9 num\u00e9rique des nations et autres lieux se refl\u00e8te sur les marques territoriales"},"content":{"rendered":"\n

Pr\u00e9sence num\u00e9rique, r\u00e9sultats de recherche et r\u00e9putation en ligne. Dans le monde d’aujourd’hui, qui \u00e9volue rapidement, l’importance croissante de cette pyramide corr\u00e9l\u00e9e est incontournable. Les pays, les r\u00e9gions et les villes savent d\u00e9j\u00e0 que leur marque doit \u00eatre g\u00e9r\u00e9e de mani\u00e8re strat\u00e9gique en termes de pr\u00e9sence num\u00e9rique forte afin d’obtenir d’excellents r\u00e9sultats de recherche, sur la base d’une r\u00e9putation en ligne positive.<\/p>\n\n\n\n

Le monde en ligne fa\u00e7onne ces r\u00e9sultats et influe sur les comportements, les d\u00e9cisions et, surtout, la r\u00e9putation. Toute information ou image sur un pays, une r\u00e9gion ou une ville disponible en ligne peut influencer la perception de sa marque dans le \u00ab\u00a0monde r\u00e9el\u00a0\u00bb. Selon le Pew Research Center, 91 % des gens font confiance \u00e0 ce qu’ils voient et lisent dans les r\u00e9sultats des moteurs de recherche. Selon le barom\u00e8tre de confiance Edelman, les moteurs de recherche sont la source d’information la plus fiable, devant les m\u00e9dias traditionnels et les r\u00e9seaux sociaux.<\/p>\n\n\n\n

Il ne fait aucun doute que nous assistons \u00e0 la combinaison de l’\u00e8re de l’information et de l’\u00e8re de la r\u00e9putation num\u00e9rique. Et cela est valable pour tout : des personnes aux entreprises, et en particulier pour les marques nationales. Tout le monde utilise les plateformes num\u00e9riques non seulement pour interagir, mais aussi pour acc\u00e9der \u00e0 l’information et prendre des d\u00e9cisions. Et ce qui appara\u00eet dans les premiers r\u00e9sultats de recherche sur un lieu influence la volont\u00e9 de le visiter, d’y investir et d’y vivre.<\/p>\n\n\n\n

Ainsi, dans un monde instable de r\u00e9putation num\u00e9rique, une marque nationale ou locale doit adapter sa strat\u00e9gie \u00e0 la nouvelle r\u00e9alit\u00e9, o\u00f9 de nouvelles informations sont g\u00e9n\u00e9r\u00e9es chaque seconde et sont disponibles imm\u00e9diatement, sur n’importe quel appareil, n’importe o\u00f9. Les strat\u00e9gies des marques nationales et locales, y compris les actions, les activit\u00e9s et les politiques, doivent donc \u00eatre align\u00e9es sur l’identit\u00e9 num\u00e9rique de la marque afin de g\u00e9n\u00e9rer une perception et une r\u00e9putation internationales coh\u00e9rentes et positives.<\/p>\n\n\n\n

Les citoyens du monde interagissent avec les pays, les r\u00e9gions et les villes tous les jours, de sorte qu’une r\u00e9putation peut \u00eatre construite et g\u00e9r\u00e9e en trois ans environ. N\u00e9anmoins, une marque nationale et locale peut \u00eatre d\u00e9truite beaucoup plus rapidement et facilement qu’auparavant, comme l’indique l’article du Forum \u00e9conomique mondial, et seuls ceux qui connaissent et comprennent leur public, qui restent vigilants et inform\u00e9s peuvent r\u00e9agir rapidement et strat\u00e9giquement aux d\u00e9fis internationaux en mati\u00e8re d’image.<\/p>\n\n\n\n

Performances en ligne des ONT et des API<\/strong><\/p>\n\n\n\n

L’identit\u00e9 num\u00e9rique de la marque d’un pays repose en partie sur la pr\u00e9sence en ligne de son organisation nationale du tourisme (ONT) ou de son agence de promotion des investissements (API). Dans le Bloom Consulting Country Brand Ranking\u00a9<\/a> <\/strong>\u2013 \u00e9ditions tourisme et commerce, l’une des quatre variables analys\u00e9es est la performance en ligne de l’ONT et de l’API d’un pays, car ils servent de porte d’entr\u00e9e \u00e0 sa propre marque pays et \u00e0 sa diffusion en ligne. Son site web officiel et sa pr\u00e9sence sur d’autres plateformes en ligne contribuent grandement au succ\u00e8s global de la marque.<\/p>\n\n\n\n\n\n

En termes g\u00e9n\u00e9riques, les ONT sont plus pr\u00e9sents dans les m\u00e9dias sociaux que les API, Facebook \u00e9tant la plateforme la plus utilis\u00e9e par les deux. Les agences de l’ONT sont \u00e9galement tr\u00e8s performantes sur Twitter, YouTube et Instagram, qui affiche la meilleure marge de croissance dans le domaine du tourisme, en augmentation depuis le dernier classement Bloom Consulting Country Brand. En ce qui concerne le commerce, l’utilisation de Facebook se d\u00e9veloppe parmi les API, suivie de Twitter et de LinkedIn.<\/p>\n\n\n\n

Sur le plan r\u00e9gional, les OTI asiatiques se sont empar\u00e9s de Facebook, Twitter et YouTube depuis le dernier Bloom Consulting Country Brand Ranking, mais ont encore du chemin \u00e0 faire sur Instagram, qui est d\u00e9sormais domin\u00e9 par l’Europe. Les ONT des Am\u00e9riques ont r\u00e9ussi \u00e0 am\u00e9liorer leurs performances sur Instagram, mais perdent de l’espace sur les autres m\u00e9dias sociaux, en raison d’un effort plus positif de la part des autres continents, en particulier de l’Asie.<\/p>\n\n\n\n

Les API asiatiques ont d\u00e9pass\u00e9 les Am\u00e9riques de mani\u00e8re spectaculaire sur Twitter et Facebook, avec des r\u00e9sultats impressionnants sur ces deux plateformes. L’Europe a l\u00e9g\u00e8rement recul\u00e9 sur LinkedIn, mais reste en t\u00eate. Les Am\u00e9riques ont peut-\u00eatre perdu leur domination totale sur Twitter, mais sont toujours num\u00e9ro un sur YouTube, et de loin. Globalement, le continent qui a la meilleure pr\u00e9sence en ligne sur les m\u00e9dias sociaux est l’Asie, suivie des Am\u00e9riques et de l’Europe. L’Afrique et l’Oc\u00e9anie ont encore des chiffres tr\u00e8s faibles pour pouvoir rivaliser avec les trois autres continents.<\/p>\n\n\n\n

Cet article a \u00e9t\u00e9 publi\u00e9 \u00e0 l’origine sur le site web City Nation Place<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Pr\u00e9sence num\u00e9rique, r\u00e9sultats de recherche et r\u00e9putation en ligne. Dans le monde d’aujourd’hui, qui \u00e9volue rapidement, l’importance croissante de cette pyramide corr\u00e9l\u00e9e est incontournable. Les pays, les r\u00e9gions et les villes savent d\u00e9j\u00e0 que leur marque doit \u00eatre g\u00e9r\u00e9e de mani\u00e8re strat\u00e9gique en termes de pr\u00e9sence num\u00e9rique forte afin d’obtenir d’excellents r\u00e9sultats de recherche, sur […]<\/p>\n","protected":false},"author":3,"featured_media":7587,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[538],"tags":[557,880],"class_list":{"0":"post-7796","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-identite-digitale","8":"tag-lidentite-numerique","9":"tag-nation-branding-fr"},"yoast_head":"\nComment l'identit\u00e9 num\u00e9rique des nations et autres lieux se refl\u00e8te sur les marques territoriales - Bloom Consulting<\/title>\n<meta name=\"description\" content=\"L'identit\u00e9 num\u00e9rique de la marque d'un pays repose en partie sur la pr\u00e9sence en ligne de son organisation nationale du tourisme (ONT)\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bloom-consulting.com\/journal\/how-the-digital-identity-of-nations-and-places-reflects-on-place-brands\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment l'identit\u00e9 num\u00e9rique des nations et autres lieux se refl\u00e8te sur les marques territoriales - Bloom Consulting\" \/>\n<meta property=\"og:description\" content=\"L'identit\u00e9 num\u00e9rique de la marque d'un pays repose en partie sur la pr\u00e9sence en ligne de son organisation nationale du tourisme (ONT)\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bloom-consulting.com\/journal\/how-the-digital-identity-of-nations-and-places-reflects-on-place-brands\/\" \/>\n<meta property=\"og:site_name\" content=\"Bloom Consulting\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bloomconsulting\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-18T13:03:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-04T12:50:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bloom-consulting.com\/journal\/wp-content\/uploads\/2020\/01\/Digital-Identity-of-Place-Brands.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1181\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bloom Consulting\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bloomconsult\" \/>\n<meta name=\"twitter:site\" content=\"@bloomconsult\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bloom Consulting\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/how-the-digital-identity-of-nations-and-places-reflects-on-place-brands\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/how-the-digital-identity-of-nations-and-places-reflects-on-place-brands\/\"},\"author\":{\"name\":\"Bloom Consulting\",\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/#\/schema\/person\/3d7381cc8b50765f7076fe5c49b78153\"},\"headline\":\"Comment l’identit\u00e9 num\u00e9rique des nations et autres lieux se refl\u00e8te sur les marques territoriales\",\"datePublished\":\"2024-01-18T13:03:27+00:00\",\"dateModified\":\"2025-03-04T12:50:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/how-the-digital-identity-of-nations-and-places-reflects-on-place-brands\/\"},\"wordCount\":906,\"publisher\":{\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/how-the-digital-identity-of-nations-and-places-reflects-on-place-brands\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.bloom-consulting.com\/journal\/wp-content\/uploads\/2020\/01\/Digital-Identity-of-Place-Brands.jpg\",\"keywords\":[\"L'identit\u00e9 num\u00e9rique\",\"Nation Branding\"],\"articleSection\":[\"Identit\u00e9 digitale\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/how-the-digital-identity-of-nations-and-places-reflects-on-place-brands\/\",\"url\":\"https:\/\/www.bloom-consulting.com\/journal\/how-the-digital-identity-of-nations-and-places-reflects-on-place-brands\/\",\"name\":\"Comment l'identit\u00e9 num\u00e9rique des nations et autres lieux se refl\u00e8te sur les marques territoriales - Bloom Consulting\",\"isPartOf\":{\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/how-the-digital-identity-of-nations-and-places-reflects-on-place-brands\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/how-the-digital-identity-of-nations-and-places-reflects-on-place-brands\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.bloom-consulting.com\/journal\/wp-content\/uploads\/2020\/01\/Digital-Identity-of-Place-Brands.jpg\",\"datePublished\":\"2024-01-18T13:03:27+00:00\",\"dateModified\":\"2025-03-04T12:50:33+00:00\",\"description\":\"L'identit\u00e9 num\u00e9rique de la marque d'un pays repose en partie sur la pr\u00e9sence en ligne de son organisation nationale du tourisme (ONT)\",\"breadcrumb\":{\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/how-the-digital-identity-of-nations-and-places-reflects-on-place-brands\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.bloom-consulting.com\/journal\/how-the-digital-identity-of-nations-and-places-reflects-on-place-brands\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/how-the-digital-identity-of-nations-and-places-reflects-on-place-brands\/#primaryimage\",\"url\":\"https:\/\/www.bloom-consulting.com\/journal\/wp-content\/uploads\/2020\/01\/Digital-Identity-of-Place-Brands.jpg\",\"contentUrl\":\"https:\/\/www.bloom-consulting.com\/journal\/wp-content\/uploads\/2020\/01\/Digital-Identity-of-Place-Brands.jpg\",\"width\":1920,\"height\":1181,\"caption\":\"Earth represented in digital environment\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/how-the-digital-identity-of-nations-and-places-reflects-on-place-brands\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.bloom-consulting.com\/journal\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Comment l’identit\u00e9 num\u00e9rique des nations et autres lieux se refl\u00e8te sur les marques territoriales\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/#website\",\"url\":\"https:\/\/www.bloom-consulting.com\/journal\/\",\"name\":\"Bloom Consulting\",\"description\":\"Journal\",\"publisher\":{\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.bloom-consulting.com\/journal\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/#organization\",\"name\":\"Bloom Consulting\",\"url\":\"https:\/\/www.bloom-consulting.com\/journal\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.bloom-consulting.com\/journal\/wp-content\/uploads\/2020\/01\/Logo_topo_3.jpg\",\"contentUrl\":\"https:\/\/www.bloom-consulting.com\/journal\/wp-content\/uploads\/2020\/01\/Logo_topo_3.jpg\",\"width\":430,\"height\":74,\"caption\":\"Bloom Consulting\"},\"image\":{\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/bloomconsulting\/\",\"https:\/\/x.com\/bloomconsult\",\"https:\/\/www.linkedin.com\/company\/58132\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/#\/schema\/person\/3d7381cc8b50765f7076fe5c49b78153\",\"name\":\"Bloom Consulting\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/df891e70a58df5ad439790a0e6015d6c7cf88d1b9ad54501539baa5a5db1201d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/df891e70a58df5ad439790a0e6015d6c7cf88d1b9ad54501539baa5a5db1201d?s=96&d=mm&r=g\",\"caption\":\"Bloom Consulting\"},\"description\":\"We are a firm that specializes in Nation Branding and City Branding with a range of innovative consulting services and proprietary technology to measure Place Brand strategy effectiveness and general reputation.\",\"sameAs\":[\"http:\/\/www.bloom-consulting.com\"],\"url\":\"https:\/\/www.bloom-consulting.com\/journal\/fr\/author\/bloomconsulting\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Comment l'identit\u00e9 num\u00e9rique des nations et autres lieux se refl\u00e8te sur les marques territoriales - Bloom Consulting","description":"L'identit\u00e9 num\u00e9rique de la marque d'un pays repose en partie sur la pr\u00e9sence en ligne de son organisation nationale du tourisme (ONT)","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bloom-consulting.com\/journal\/how-the-digital-identity-of-nations-and-places-reflects-on-place-brands\/","og_locale":"fr_FR","og_type":"article","og_title":"Comment l'identit\u00e9 num\u00e9rique des nations et autres lieux se refl\u00e8te sur les marques territoriales - Bloom Consulting","og_description":"L'identit\u00e9 num\u00e9rique de la marque d'un pays repose en partie sur la pr\u00e9sence en ligne de son organisation nationale du tourisme (ONT)","og_url":"https:\/\/www.bloom-consulting.com\/journal\/how-the-digital-identity-of-nations-and-places-reflects-on-place-brands\/","og_site_name":"Bloom Consulting","article_publisher":"https:\/\/www.facebook.com\/bloomconsulting\/","article_published_time":"2024-01-18T13:03:27+00:00","article_modified_time":"2025-03-04T12:50:33+00:00","og_image":[{"width":1920,"height":1181,"url":"https:\/\/www.bloom-consulting.com\/journal\/wp-content\/uploads\/2020\/01\/Digital-Identity-of-Place-Brands.jpg","type":"image\/jpeg"}],"author":"Bloom Consulting","twitter_card":"summary_large_image","twitter_creator":"@bloomconsult","twitter_site":"@bloomconsult","twitter_misc":{"\u00c9crit par":"Bloom Consulting","Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.bloom-consulting.com\/journal\/how-the-digital-identity-of-nations-and-places-reflects-on-place-brands\/#article","isPartOf":{"@id":"https:\/\/www.bloom-consulting.com\/journal\/how-the-digital-identity-of-nations-and-places-reflects-on-place-brands\/"},"author":{"name":"Bloom Consulting","@id":"https:\/\/www.bloom-consulting.com\/journal\/#\/schema\/person\/3d7381cc8b50765f7076fe5c49b78153"},"headline":"Comment l’identit\u00e9 num\u00e9rique des nations et autres lieux se refl\u00e8te sur les marques territoriales","datePublished":"2024-01-18T13:03:27+00:00","dateModified":"2025-03-04T12:50:33+00:00","mainEntityOfPage":{"@id":"https:\/\/www.bloom-consulting.com\/journal\/how-the-digital-identity-of-nations-and-places-reflects-on-place-brands\/"},"wordCount":906,"publisher":{"@id":"https:\/\/www.bloom-consulting.com\/journal\/#organization"},"image":{"@id":"https:\/\/www.bloom-consulting.com\/journal\/how-the-digital-identity-of-nations-and-places-reflects-on-place-brands\/#primaryimage"},"thumbnailUrl":"https:\/\/www.bloom-consulting.com\/journal\/wp-content\/uploads\/2020\/01\/Digital-Identity-of-Place-Brands.jpg","keywords":["L'identit\u00e9 num\u00e9rique","Nation Branding"],"articleSection":["Identit\u00e9 digitale"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.bloom-consulting.com\/journal\/how-the-digital-identity-of-nations-and-places-reflects-on-place-brands\/","url":"https:\/\/www.bloom-consulting.com\/journal\/how-the-digital-identity-of-nations-and-places-reflects-on-place-brands\/","name":"Comment l'identit\u00e9 num\u00e9rique des nations et autres lieux se refl\u00e8te sur les marques territoriales - Bloom Consulting","isPartOf":{"@id":"https:\/\/www.bloom-consulting.com\/journal\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.bloom-consulting.com\/journal\/how-the-digital-identity-of-nations-and-places-reflects-on-place-brands\/#primaryimage"},"image":{"@id":"https:\/\/www.bloom-consulting.com\/journal\/how-the-digital-identity-of-nations-and-places-reflects-on-place-brands\/#primaryimage"},"thumbnailUrl":"https:\/\/www.bloom-consulting.com\/journal\/wp-content\/uploads\/2020\/01\/Digital-Identity-of-Place-Brands.jpg","datePublished":"2024-01-18T13:03:27+00:00","dateModified":"2025-03-04T12:50:33+00:00","description":"L'identit\u00e9 num\u00e9rique de la marque d'un pays repose en partie sur la pr\u00e9sence en ligne de son organisation nationale du tourisme (ONT)","breadcrumb":{"@id":"https:\/\/www.bloom-consulting.com\/journal\/how-the-digital-identity-of-nations-and-places-reflects-on-place-brands\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.bloom-consulting.com\/journal\/how-the-digital-identity-of-nations-and-places-reflects-on-place-brands\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.bloom-consulting.com\/journal\/how-the-digital-identity-of-nations-and-places-reflects-on-place-brands\/#primaryimage","url":"https:\/\/www.bloom-consulting.com\/journal\/wp-content\/uploads\/2020\/01\/Digital-Identity-of-Place-Brands.jpg","contentUrl":"https:\/\/www.bloom-consulting.com\/journal\/wp-content\/uploads\/2020\/01\/Digital-Identity-of-Place-Brands.jpg","width":1920,"height":1181,"caption":"Earth represented in digital environment"},{"@type":"BreadcrumbList","@id":"https:\/\/www.bloom-consulting.com\/journal\/how-the-digital-identity-of-nations-and-places-reflects-on-place-brands\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.bloom-consulting.com\/journal\/fr\/"},{"@type":"ListItem","position":2,"name":"Comment l’identit\u00e9 num\u00e9rique des nations et autres lieux se refl\u00e8te sur les marques territoriales"}]},{"@type":"WebSite","@id":"https:\/\/www.bloom-consulting.com\/journal\/#website","url":"https:\/\/www.bloom-consulting.com\/journal\/","name":"Bloom Consulting","description":"Journal","publisher":{"@id":"https:\/\/www.bloom-consulting.com\/journal\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.bloom-consulting.com\/journal\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.bloom-consulting.com\/journal\/#organization","name":"Bloom Consulting","url":"https:\/\/www.bloom-consulting.com\/journal\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.bloom-consulting.com\/journal\/#\/schema\/logo\/image\/","url":"https:\/\/www.bloom-consulting.com\/journal\/wp-content\/uploads\/2020\/01\/Logo_topo_3.jpg","contentUrl":"https:\/\/www.bloom-consulting.com\/journal\/wp-content\/uploads\/2020\/01\/Logo_topo_3.jpg","width":430,"height":74,"caption":"Bloom Consulting"},"image":{"@id":"https:\/\/www.bloom-consulting.com\/journal\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/bloomconsulting\/","https:\/\/x.com\/bloomconsult","https:\/\/www.linkedin.com\/company\/58132"]},{"@type":"Person","@id":"https:\/\/www.bloom-consulting.com\/journal\/#\/schema\/person\/3d7381cc8b50765f7076fe5c49b78153","name":"Bloom Consulting","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.bloom-consulting.com\/journal\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/df891e70a58df5ad439790a0e6015d6c7cf88d1b9ad54501539baa5a5db1201d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/df891e70a58df5ad439790a0e6015d6c7cf88d1b9ad54501539baa5a5db1201d?s=96&d=mm&r=g","caption":"Bloom Consulting"},"description":"We are a firm that specializes in Nation Branding and City Branding with a range of innovative consulting services and proprietary technology to measure Place Brand strategy effectiveness and general reputation.","sameAs":["http:\/\/www.bloom-consulting.com"],"url":"https:\/\/www.bloom-consulting.com\/journal\/fr\/author\/bloomconsulting\/"}]}},"_links":{"self":[{"href":"https:\/\/www.bloom-consulting.com\/journal\/fr\/wp-json\/wp\/v2\/posts\/7796","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloom-consulting.com\/journal\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloom-consulting.com\/journal\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloom-consulting.com\/journal\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloom-consulting.com\/journal\/fr\/wp-json\/wp\/v2\/comments?post=7796"}],"version-history":[{"count":3,"href":"https:\/\/www.bloom-consulting.com\/journal\/fr\/wp-json\/wp\/v2\/posts\/7796\/revisions"}],"predecessor-version":[{"id":11017,"href":"https:\/\/www.bloom-consulting.com\/journal\/fr\/wp-json\/wp\/v2\/posts\/7796\/revisions\/11017"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloom-consulting.com\/journal\/fr\/wp-json\/wp\/v2\/media\/7587"}],"wp:attachment":[{"href":"https:\/\/www.bloom-consulting.com\/journal\/fr\/wp-json\/wp\/v2\/media?parent=7796"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloom-consulting.com\/journal\/fr\/wp-json\/wp\/v2\/categories?post=7796"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloom-consulting.com\/journal\/fr\/wp-json\/wp\/v2\/tags?post=7796"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}