{"id":7834,"date":"2024-01-26T12:07:05","date_gmt":"2024-01-26T12:07:05","guid":{"rendered":"https:\/\/www.bloom-consulting.com\/journal\/?p=7834"},"modified":"2024-01-26T12:08:09","modified_gmt":"2024-01-26T12:08:09","slug":"the-covid-19-study-the-impact-on-nation-brands","status":"publish","type":"post","link":"https:\/\/www.bloom-consulting.com\/journal\/fr\/the-covid-19-study-the-impact-on-nation-brands\/","title":{"rendered":"L&rsquo;\u00e9tude Covid-19 &#8211; L&rsquo;impact sur les marques nationales"},"content":{"rendered":"\n<p><strong><a aria-label=\"Bloom Consulting (opens in a new tab)\" href=\"https:\/\/www.bloom-consulting.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bloom Consulting<\/a><\/strong> a r\u00e9alis\u00e9 deux \u00e9tudes globales et ind\u00e9pendantes avec une soci\u00e9t\u00e9 s\u0153ur, <strong><a aria-label=\"D2-Analytics (opens in a new tab)\" href=\"https:\/\/www.d2digitaldemand.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">D2-Analytics<\/a><\/strong>, sur l&rsquo;impact de la pand\u00e9mie de Covid-19 sur les marques nationales.<\/p>\n\n\n\n<p>Ce rapport vise \u00e0 mieux comprendre <strong>l&rsquo;impact du Covid-19 sur les marques nationales<\/strong> et sur toutes les dimensions de la roue de la marque de Bloom Consulting \u00a9. En outre, il vise \u00e0 mieux comprendre comment la gestion de la crise du Covid-19 par les gouvernements ont affect\u00e9 \u00e0 la fois les perceptions et les marques. Elle pr\u00e9sente un nouveau concept appel\u00e9 \u00ab\u00a0marque-poubelle\u00a0\u00bb. Cet outil permet de mesurer l&rsquo;impact de la crise sur les dimensions du tourisme, de l&rsquo;investissement, du talent, de l&rsquo;exportation et de la r\u00e9putation g\u00e9n\u00e9rale.<\/p>\n\n\n\n<p>L&rsquo;\u00e9tude a \u00e9t\u00e9 pr\u00e9sent\u00e9e par Jose Filipe Torres, PDG de Bloom Consulting, lors d&rsquo;un webinaire sur City Nation Place, le 27 mai 2020. D&rsquo;autres praticiens de premier plan dans le domaine du Nation Branding, tels que Rebecca Smith, directrice de New Zealand Story, et Niall Gibbons, PDG de Tourism Ireland, ont \u00e9galement particip\u00e9 \u00e0 ce webinaire. Vous pouvez consulter la version enregistr\u00e9e du webinaire en cliquant <strong><a href=\"https:\/\/www.citynationplace.com\/crisis-management-covid-19-pandemic-impact-on-nation-brands\" target=\"_blank\" rel=\"noreferrer noopener\">ici<\/a><\/strong>.<\/p>\n\n\n\n<p>l&rsquo;une des dimensions les plus touch\u00e9es. L&rsquo;objectif de l&rsquo;\u00e9tude est de comprendre les changements dans les perceptions des touristes, de d\u00e9couvrir les nouvelles tendances du secteur et, enfin, de voir comment les marques peuvent pousser le secteur \u00e0 se redresser gr\u00e2ce \u00e0 la recherche et au big data.<\/p>\n\n\n\n<p>Pour comprendre les diff\u00e9rents points de vue et les nouveaux comportements des touristes, Bloom Consulting a lanc\u00e9 une enqu\u00eate internationale aupr\u00e8s de 4 000 personnes du monde entier, dont les <strong>\u00c9tats-Unis<\/strong>, <strong>l&rsquo;Italie<\/strong>, <strong>l&rsquo;Australie<\/strong> et la <strong>Chine<\/strong>. Toutes les opinions nationales ont \u00e9t\u00e9 retir\u00e9es de l&rsquo;\u00e9chantillon de population des 140 pays mentionn\u00e9s.<\/p>\n\n\n\n<p>Simultan\u00e9ment, nous avons analys\u00e9 les recherches en ligne de tous les pays du monde \u00e0 l&rsquo;aide de notre logiciel Digital Demand &#8211; D2. La quantit\u00e9 importante de donn\u00e9es collect\u00e9es nous a fourni une perspective unique sur les comportements et les tendances en ligne de ces derniers mois.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.bloom-consulting.com\/journal\/bc_d2_covid_19_impact_nation_branding-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">T\u00e9l\u00e9charger le rapport complet ici<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bloom Consulting a r\u00e9alis\u00e9 deux \u00e9tudes globales et ind\u00e9pendantes avec une soci\u00e9t\u00e9 s\u0153ur, D2-Analytics, sur l&rsquo;impact de la pand\u00e9mie de Covid-19 sur les marques nationales. Ce rapport vise \u00e0 mieux comprendre l&rsquo;impact du Covid-19 sur les marques nationales et sur toutes les dimensions de la roue de la marque de Bloom Consulting \u00a9. En outre, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":6783,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[762,631,539],"tags":[568,555,880,587],"class_list":{"0":"post-7834","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-highlights-fr","8":"category-rapports","9":"category-recherche","10":"tag-covid-19-3","11":"tag-marques-nationales","12":"tag-nation-branding-fr","13":"tag-nation-brands-2"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>L&#039;\u00e9tude Covid-19 - L&#039;impact sur les marques nationales - Bloom Consulting<\/title>\n<meta name=\"description\" content=\"Ce rapport vise \u00e0 mieux comprendre l&#039;impact du Covid-19 sur les marques nationales et sur toutes les dimensions de la roue de la marque de ..\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bloom-consulting.com\/journal\/fr\/the-covid-19-study-the-impact-on-nation-brands\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L&#039;\u00e9tude Covid-19 - L&#039;impact sur les marques nationales - Bloom Consulting\" \/>\n<meta property=\"og:description\" content=\"Ce rapport vise \u00e0 mieux comprendre l&#039;impact du Covid-19 sur les marques nationales et sur toutes les dimensions de la roue de la marque de ..\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bloom-consulting.com\/journal\/fr\/the-covid-19-study-the-impact-on-nation-brands\/\" \/>\n<meta property=\"og:site_name\" content=\"Bloom Consulting\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bloomconsulting\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-26T12:07:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-26T12:08:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bloom-consulting.com\/journal\/wp-content\/uploads\/2020\/05\/bloom_consulting_impact_natio_brands-copy.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bloom Consulting\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bloomconsult\" \/>\n<meta name=\"twitter:site\" content=\"@bloomconsult\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bloom Consulting\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/fr\/the-covid-19-study-the-impact-on-nation-brands\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/fr\/the-covid-19-study-the-impact-on-nation-brands\/\"},\"author\":{\"name\":\"Bloom Consulting\",\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/#\/schema\/person\/3d7381cc8b50765f7076fe5c49b78153\"},\"headline\":\"L&rsquo;\u00e9tude Covid-19 &#8211; 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