{"id":7837,"date":"2024-01-26T12:33:13","date_gmt":"2024-01-26T12:33:13","guid":{"rendered":"https:\/\/www.bloom-consulting.com\/journal\/?p=7837"},"modified":"2024-01-26T12:33:15","modified_gmt":"2024-01-26T12:33:15","slug":"letude-covid-19-limpact-sur-les-comportements-des-touristes","status":"publish","type":"post","link":"https:\/\/www.bloom-consulting.com\/journal\/fr\/letude-covid-19-limpact-sur-les-comportements-des-touristes\/","title":{"rendered":"L’\u00e9tude Covid-19 – L’impact sur les comportements des touristes"},"content":{"rendered":"\n

Bloom Consulting<\/a><\/strong> a r\u00e9alis\u00e9 deux \u00e9tudes globales et ind\u00e9pendantes avec une soci\u00e9t\u00e9 s\u0153ur, D2-Analytics<\/a><\/strong>, sur l’impact de la pand\u00e9mie de Covid-19 sur les marques nationales.<\/p>\n\n\n\n

Ce rapport traite de l’impact de Covid-19 sur le tourisme<\/strong>, l’une des dimensions les plus touch\u00e9es. L’objectif de l’\u00e9tude est de comprendre les changements dans les perceptions des touristes, de d\u00e9couvrir les nouvelles tendances dans le secteur et enfin, comment les marques peuvent pousser le secteur \u00e0 se redresser gr\u00e2ce \u00e0 la recherche et au big data.<\/p>\n\n\n\n

et toutes les dimensions de la roue de la marque de Bloom Consulting \u00a9. En outre, il cherche \u00e0 mieux comprendre comment la gestion de la crise du Covid-19 par les gouvernements ont affect\u00e9 \u00e0 la fois les perceptions et les marques. Elle pr\u00e9sente un nouveau concept appel\u00e9 \u00ab\u00a0Brand-Nought\u00a0\u00bb. Cet outil permet de mesurer l’impact de la crise sur les dimensions du tourisme, de l’investissement, du talent, de l’exportation et de la r\u00e9putation g\u00e9n\u00e9rale.<\/p>\n\n\n\n

Pour comprendre les diff\u00e9rents points de vue et les nouveaux comportements des touristes, Bloom Consulting a lanc\u00e9 une enqu\u00eate internationale aupr\u00e8s de 4 000 personnes du monde entier, notamment des \u00c9tats-Unis, d’Italie, d’Australie et de Chine. Toutes les opinions nationales ont \u00e9t\u00e9 retir\u00e9es de l’\u00e9chantillon de population des 140 pays mentionn\u00e9s.<\/p>\n\n\n\n

Simultan\u00e9ment, nous avons analys\u00e9 les recherches en ligne de tous les pays du monde \u00e0 l’aide de notre logiciel D2 \u2013 Digital Demand\u00a9. La quantit\u00e9 importante de donn\u00e9es collect\u00e9es nous a fourni une perspective unique sur les comportements et les tendances en ligne de ces derniers mois.<\/p>\n\n\n\n

T\u00e9l\u00e9charger le rapport complet ici.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Bloom Consulting a r\u00e9alis\u00e9 deux \u00e9tudes globales et ind\u00e9pendantes avec une soci\u00e9t\u00e9 s\u0153ur, D2-Analytics, sur l’impact de la pand\u00e9mie de Covid-19 sur les marques nationales. Ce rapport traite de l’impact de Covid-19 sur le tourisme, l’une des dimensions les plus touch\u00e9es. L’objectif de l’\u00e9tude est de comprendre les changements dans les perceptions des touristes, de […]<\/p>\n","protected":false},"author":3,"featured_media":6789,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[762,631,539],"tags":[564,568,588,880],"class_list":{"0":"post-7837","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-highlights-fr","8":"category-rapports","9":"category-recherche","10":"tag-brand-nought","11":"tag-covid-19-3","12":"tag-des-touristes","13":"tag-nation-branding-fr"},"yoast_head":"\nL'\u00e9tude Covid-19 - L'impact sur les comportements des touristes - Bloom Consulting<\/title>\n<meta name=\"description\" content=\"Ce rapport traite de l'impact de Covid-19 sur le tourisme, l'une des dimensions les plus touch\u00e9es. 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