{"id":8039,"date":"2024-02-20T09:45:17","date_gmt":"2024-02-20T09:45:17","guid":{"rendered":"https:\/\/www.bloom-consulting.com\/journal\/?p=8039"},"modified":"2025-11-13T15:44:14","modified_gmt":"2025-11-13T15:44:14","slug":"faits-sur-bloom-consulting","status":"publish","type":"post","link":"https:\/\/www.bloom-consulting.com\/journal\/fr\/faits-sur-bloom-consulting\/","title":{"rendered":"16 choses que vous ne savez peut-\u00eatre pas sur Bloom Consulting"},"content":{"rendered":"\n

Depuis 2003, Bloom Consulting a d\u00e9velopp\u00e9 des strat\u00e9gies de Marque Nationale et de Marque Territoriale pour divers gouvernements locaux et nationaux \u00e0 travers le monde. Au fil des ans, nous avons racont\u00e9 les \u00e9tudes de cas de nos clients. Mais qu’en est-il de Bloom Consulting? D\u00e9couvrez quelques faits amusants sur l’\u00e9quipe et quelques anecdotes sur les premi\u00e8res ann\u00e9es. Nous vous donnons un indice: l’image dans ce texte concerne le num\u00e9ro 12! D\u00e9couvrez ce que cela signifie et profitez du reste de la liste!<\/p>\n\n\n\n

1 \u2013 <\/strong>Notre \u00e9quipe est compos\u00e9e de 20 Bloomers r\u00e9partis dans 4 bureaux internationaux (Madrid, Londres, Lisbonne et Sao Paulo).<\/strong><\/h4>\n\n\n\n

2 \u2013 <\/strong>Au total, nos consultants seniors ont 70 ans d\u2019exp\u00e9rience en image de marques nationales, regionales et urbaines.<\/strong><\/h4>\n\n\n\n

3 \u2013 <\/strong>La tranche d\u2019\u00e2ge de nos Bloomers est d\u2019environ 50 ans (que de la jeunesse ici !).<\/strong><\/h4>\n\n\n\n

4 \u2013 <\/strong>Bien que l\u2019associ\u00e9 fondateur Jose Filipe Torres travaille dans Nation Branding depuis 2001, le premier client de Bloom Consulting a \u00e9t\u00e9 le gouvernement bulgare, en 2005. Bloom Consulting a d\u00e9velopp\u00e9 une strat\u00e9gie de marque pour l’Agence bulgare de promotion des investissements lors de son int\u00e9gration \u00e0 l’Union europ\u00e9enne. R\u00e9alis\u00e9e en seulement trois ans, notre projection sur 10 ans a b\u00e9n\u00e9fici\u00e9 d’investissements en capital-risque qui ont consid\u00e9rablement augment\u00e9 de 560 millions d’euros la premi\u00e8re ann\u00e9e.<\/strong><\/h4>\n\n\n\n

<\/h4>\n\n\n\n

6 \u2013 <\/strong>Le Bloomer qui a le plus voyag\u00e9 est Malcom Allan ; il a visit\u00e9 98 pays.<\/strong><\/h4>\n\n\n\n

7 \u2013 <\/strong>Le top 5 des universit\u00e9s d’o\u00f9 proviennent nos stagiaires sont : l’Universit\u00e9 IE (Espagne), l’Universit\u00e9 de Vienne (Autriche), l’Universit\u00e9 de Lausanne (Suisse), l’Universit\u00e9 d’Anvers (Belgique) et l’Universidade Nova de Lisboa (Portugal).<\/strong><\/h4>\n\n\n\n

8 \u2013 <\/strong>Notre premier classement a \u00e9t\u00e9 lanc\u00e9 en 2011, le Bloom Consulting Country Brand Ranking\u00a9<\/a>.<\/strong><\/h4>\n\n\n\n

9 \u2013 <\/strong>Les Bloomers parlent couramment onze langues au total. Il s’agit notamment de l’anglais, de l’espagnol, du catalan, du fran\u00e7ais, du portugais, de l’italien, de l’allemand, du grec, du polonais, du bulgare et du farsi.<\/strong><\/h4>\n\n\n\n

10 \u2013 <\/strong>Bloom Consulting a \u00e9t\u00e9 cr\u00e9\u00e9e en 2003 par trois associ\u00e9s : Jos\u00e9, Patricia et Martin. Le nom Bloom a \u00e9t\u00e9 sugg\u00e9r\u00e9 par Martin et les autres sont imm\u00e9diatement tomb\u00e9s amoureux de ce nom car il illustre l’enthousiasme, qui reste toujours notre valeur fondamentale.<\/strong><\/h4>\n\n\n\n

11 – <\/strong>Les partenaires commerciaux actuels de Bloom Consulting sont Malcolm, Jose, Gonzalo, Filipe et Joao.<\/strong><\/h4>\n\n\n\n
\"First
Ceci \u00e9tait la premi\u00e8re identit\u00e9 visuelle de l’entreprise.<\/figcaption><\/figure>\n\n\n\n

12 \u2013 <\/strong>Bloom Consulting a choisi les couleurs de son identit\u00e9 pour illustrer son audace et son enthousiasme avec le rose, tout en contrebalanc\u00e9 par le noir pour d\u00e9montrer son professionnalisme et son s\u00e9rieux.<\/strong><\/h4>\n\n\n\n

13 \u2013 <\/strong>Notre premier bureau \u00e9tait \u00e0 Madrid et notre deuxi\u00e8me a ouvert \u00e0 Lisbonne.<\/strong><\/h4>\n\n\n\n

14 \u2013 <\/strong>Au d\u00e9part, comme Bloom avait peu ou pas d’argent, Jos\u00e9 faisait plusieurs voyages entre Madrid et Lisbonne en bus… 11 heures aller-retour, deux ou trois fois par mois, pendant quelques ann\u00e9es !<\/strong><\/h4>\n\n\n\n

15 \u2013 <\/strong>Le plus long voyage d’affaires effectu\u00e9 par un membre de l’\u00e9quipe a \u00e9t\u00e9 Lisbonne \u2013 Paris \u2013 San Jos\u00e9 \u2013 Paris \u2013 Tokyo \u2013 Sydney en 4 jours ! Jos\u00e9 est rest\u00e9 \u00e0 San Jos\u00e9 pendant une journ\u00e9e pour reprendre son souffle avant de continuer. Lors d\u2019un autre voyage d\u2019affaires, il a r\u00e9ussi \u00e0 parcourir Paris \u2013 Los Angeles \u2013 San Francisco \u2013 New York \u2013 Boston \u2013 New York \u2013 Lisbonne en seulement 5 jours.<\/strong><\/h4>\n\n\n\n

16 \u2013 <\/strong>Aujourd’hui, Bloom Consulting publie ses 5 index et plusieurs autres rapports de recherche int\u00e9ressants li\u00e9s au Nation and Place Branding. C’est un partenaire officiel de City Nation Place, collabore avec le Forum \u00e9conomique mondial et a \u00e9galement travaill\u00e9 avec l’OCDE dans le pass\u00e9. Et il a \u00e9t\u00e9 pr\u00e9sent\u00e9 sur les principaux r\u00e9seaux m\u00e9diatiques tels que la BBC, The Economist, Forbes<\/a>, The Guardian<\/a> et CNN.<\/strong><\/h4>\n","protected":false},"excerpt":{"rendered":"

Depuis 2003, Bloom Consulting a d\u00e9velopp\u00e9 des strat\u00e9gies de Marque Nationale et de Marque Territoriale pour divers gouvernements locaux et nationaux \u00e0 travers le monde. Au fil des ans, nous avons racont\u00e9 les \u00e9tudes de cas de nos clients. Mais qu’en est-il de Bloom Consulting? D\u00e9couvrez quelques faits amusants sur l’\u00e9quipe et quelques anecdotes sur […]<\/p>\n","protected":false},"author":3,"featured_media":12139,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[542,633],"tags":[698,699,697,700],"class_list":{"0":"post-8039","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-en-coulisses","8":"category-faits-amusants","9":"tag-16-fait","10":"tag-16-fun-facts","11":"tag-bloom-consulting-4","12":"tag-equipe-bloom-consulting"},"yoast_head":"\n16 Faits sur Bloom Consulting<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez 16 faits surprenants sur Bloom Consulting, de son exp\u00e9rience internationale \u00e0 ses origines et ses succ\u00e8s mondiaux.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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