{"id":8047,"date":"2024-02-20T08:17:52","date_gmt":"2024-02-20T08:17:52","guid":{"rendered":"https:\/\/www.bloom-consulting.com\/journal\/?p=8047"},"modified":"2024-02-20T08:20:11","modified_gmt":"2024-02-20T08:20:11","slug":"marques-nationales-locales-conseils-crise","status":"publish","type":"post","link":"https:\/\/www.bloom-consulting.com\/journal\/fr\/marques-nationales-locales-conseils-crise\/","title":{"rendered":"Marques nationales et locales : 5 conseils rapides en cas de crise"},"content":{"rendered":"\n

La pand\u00e9mie de COVID-19 touche tous les pays, toutes les r\u00e9gions et toutes les villes du monde et nous vivons une \u00e9poque sans pr\u00e9c\u00e9dent. L’accent doit \u00eatre mis sur la sant\u00e9 publique. Mais les marques nationales et locales doivent s’attaquer \u00e0 la situation d\u00e8s que possible. Elles doivent att\u00e9nuer les dommages caus\u00e9s aux \u00e9conomies du monde entier.<\/p>\n\n\n\n

Voici donc cinq recommandations rapides \u00e0 adopter par les organisations des marques nationales et locales pendant et apr\u00e8s la pand\u00e9mie de COVID-19 :<\/p>\n\n\n\n

1 \u2013\u00a0<\/strong>Agir conform\u00e9ment \u00e0 la strat\u00e9gie de votre marque nationale et locale<\/strong><\/a><\/h4>\n\n\n\n

La strat\u00e9gie de marque d’un lieu n’est pas un objet d\u00e9coratif que l’on utilise parfois ou dont on se souvient quand c’est pratique. Les marques nationales et locales doivent toujours suivre leur strat\u00e9gie, surtout en ces temps difficiles. Cherchez des r\u00e9ponses \u00e0 votre strat\u00e9gie, les solutions pour votre pays, votre r\u00e9gion et votre ville s’y trouvent. Et agissez en cons\u00e9quence.<\/p>\n\n\n\n

2 \u2013 Suspendre (pour l’instant) toutes les campagnes et initiatives de promotion<\/strong><\/strong><\/h4>\n\n\n\n

Si les organisations publiques continuent \u00e0 mener les m\u00eames campagnes de marketing, elles risquent d’\u00eatre mal comprises. Ne pas s’adapter \u00e0 la nouvelle r\u00e9alit\u00e9 sera probablement plus un obstacle qu’une aide. Cessez donc toutes vos initiatives de promotion pour l’instant. Votre message ne sera pas transmis maintenant, et les gens pourraient penser que c’est inappropri\u00e9. Pr\u00e9parez l’avenir et investissez plus tard, \u00e0 un moment plus propice.<\/p>\n\n\n\n

3 \u2013 Cr\u00e9er un comit\u00e9 de crise<\/strong><\/strong><\/h4>\n\n\n\n

Identifiez les principales parties prenantes et cr\u00e9ez un comit\u00e9 de crise. Tout le monde doit s’aligner sur la m\u00eame strat\u00e9gie. L’incoh\u00e9rence est la derni\u00e8re chose que vous souhaitez pour la perception de votre marque nationale et locale. G\u00e9rez la situation en faisant front commun.<\/p>\n\n\n\n

4 \u2013 Pensez \u00e0 l’avenir<\/strong><\/strong><\/h4>\n\n\n\n

Vous devez commencer \u00e0 \u00e9laborer une strat\u00e9gie pour la p\u00e9riode post-pand\u00e9mique… d\u00e8s maintenant ! D\u00e8s que cette nouvelle r\u00e9alit\u00e9 aura pris fin, il s’agira de se remettre sur pied. Et nous esp\u00e9rons que ce sera le plus t\u00f4t possible. Toutefois, vous ne devez pas vous contenter de reprendre vos activit\u00e9s comme si de rien n’\u00e9tait. Tirez les le\u00e7ons positives de cette exp\u00e9rience pand\u00e9mique et adaptez-vous \u00e0 la \u00ab\u00a0nouvelle normalit\u00e9\u00a0\u00bb. R\u00e9fl\u00e9chissez \u00e0 l’avenir et \u00e9laborez des strat\u00e9gies. Cr\u00e9ez un plan d’action avec vos parties prenantes pour att\u00e9nuer les crises potentielles. Travaillez \u00e0 une meilleure fa\u00e7on d’\u00e9laborer et de g\u00e9rer vos strat\u00e9gies de marque. Les choses finiront par s’am\u00e9liorer. Et n’oubliez pas d’utiliser des outils de mesure pour pr\u00e9dire quand cela se produira.<\/p>\n\n\n\n

5 \u2013 Sensibiliser les parties prenantes \u00e0 l’importance de l’image de marque territoriale<\/strong><\/h4>\n\n\n\n

C’est dans ces moments-l\u00e0 que les principales parties prenantes r\u00e9alisent soudain qu’elles ont \u00ab\u00a0besoin\u00a0\u00bb d’une strat\u00e9gie de marque nationale et locale. Cet \u00ab\u00a0\u00e9lan\u00a0\u00bb est essentiel pour positionner votre organisation nationale en tant qu’institution de r\u00e9f\u00e9rence.<\/p>\n\n\n\n

Ces recommandations ont \u00e9galement \u00e9t\u00e9 formul\u00e9es dans cet article<\/a> de City Nation Place par Jose Filipe Torres, PDG de Bloom Consulting.<\/p>\n","protected":false},"excerpt":{"rendered":"

La pand\u00e9mie de COVID-19 touche tous les pays, toutes les r\u00e9gions et toutes les villes du monde et nous vivons une \u00e9poque sans pr\u00e9c\u00e9dent. L’accent doit \u00eatre mis sur la sant\u00e9 publique. Mais les marques nationales et locales doivent s’attaquer \u00e0 la situation d\u00e8s que possible. Elles doivent att\u00e9nuer les dommages caus\u00e9s aux \u00e9conomies du […]<\/p>\n","protected":false},"author":3,"featured_media":6748,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[638,541],"tags":[695,555],"class_list":{"0":"post-8047","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-avis-dexperts","8":"category-notre-travail","9":"tag-crise-2","10":"tag-marques-nationales"},"yoast_head":"\nMarques nationales et locales : 5 conseils rapides en cas de crise - Bloom Consulting<\/title>\n<meta name=\"description\" content=\"G\u00e9rez la crise de marque : strat\u00e9gie, pause promo, plan post-pand\u00e9mie, renforcez l'image territoriale.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bloom-consulting.com\/journal\/fr\/marques-nationales-locales-conseils-crise\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marques nationales et locales : 5 conseils rapides en cas de crise - Bloom Consulting\" \/>\n<meta property=\"og:description\" content=\"G\u00e9rez la crise de marque : strat\u00e9gie, pause promo, plan post-pand\u00e9mie, renforcez l'image territoriale.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bloom-consulting.com\/journal\/fr\/marques-nationales-locales-conseils-crise\/\" \/>\n<meta property=\"og:site_name\" content=\"Bloom Consulting\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bloomconsulting\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-20T08:17:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-20T08:20:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bloom-consulting.com\/journal\/wp-content\/uploads\/2020\/03\/lighthouse-in-the-storm-1-1024x683.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bloom Consulting\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bloomconsult\" \/>\n<meta name=\"twitter:site\" content=\"@bloomconsult\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bloom Consulting\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/fr\/marques-nationales-locales-conseils-crise\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/fr\/marques-nationales-locales-conseils-crise\/\"},\"author\":{\"name\":\"Bloom Consulting\",\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/#\/schema\/person\/3d7381cc8b50765f7076fe5c49b78153\"},\"headline\":\"Marques nationales et locales : 5 conseils rapides en cas de crise\",\"datePublished\":\"2024-02-20T08:17:52+00:00\",\"dateModified\":\"2024-02-20T08:20:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/fr\/marques-nationales-locales-conseils-crise\/\"},\"wordCount\":548,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/fr\/marques-nationales-locales-conseils-crise\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.bloom-consulting.com\/journal\/wp-content\/uploads\/2020\/03\/lighthouse-in-the-storm-1.jpg\",\"keywords\":[\"crise\",\"marques nationales\"],\"articleSection\":[\"Avis d'experts\",\"Notre travail\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.bloom-consulting.com\/journal\/fr\/marques-nationales-locales-conseils-crise\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/fr\/marques-nationales-locales-conseils-crise\/\",\"url\":\"https:\/\/www.bloom-consulting.com\/journal\/fr\/marques-nationales-locales-conseils-crise\/\",\"name\":\"Marques nationales et locales : 5 conseils rapides en cas de crise - Bloom Consulting\",\"isPartOf\":{\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/fr\/marques-nationales-locales-conseils-crise\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/fr\/marques-nationales-locales-conseils-crise\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.bloom-consulting.com\/journal\/wp-content\/uploads\/2020\/03\/lighthouse-in-the-storm-1.jpg\",\"datePublished\":\"2024-02-20T08:17:52+00:00\",\"dateModified\":\"2024-02-20T08:20:11+00:00\",\"description\":\"G\u00e9rez la crise de marque : strat\u00e9gie, pause promo, plan post-pand\u00e9mie, renforcez l'image territoriale.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/fr\/marques-nationales-locales-conseils-crise\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.bloom-consulting.com\/journal\/fr\/marques-nationales-locales-conseils-crise\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/fr\/marques-nationales-locales-conseils-crise\/#primaryimage\",\"url\":\"https:\/\/www.bloom-consulting.com\/journal\/wp-content\/uploads\/2020\/03\/lighthouse-in-the-storm-1.jpg\",\"contentUrl\":\"https:\/\/www.bloom-consulting.com\/journal\/wp-content\/uploads\/2020\/03\/lighthouse-in-the-storm-1.jpg\",\"width\":2500,\"height\":1668},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/fr\/marques-nationales-locales-conseils-crise\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.bloom-consulting.com\/journal\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marques nationales et locales : 5 conseils rapides en cas de crise\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/#website\",\"url\":\"https:\/\/www.bloom-consulting.com\/journal\/\",\"name\":\"Bloom Consulting\",\"description\":\"Journal\",\"publisher\":{\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.bloom-consulting.com\/journal\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/#organization\",\"name\":\"Bloom Consulting\",\"url\":\"https:\/\/www.bloom-consulting.com\/journal\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.bloom-consulting.com\/journal\/wp-content\/uploads\/2020\/01\/Logo_topo_3.jpg\",\"contentUrl\":\"https:\/\/www.bloom-consulting.com\/journal\/wp-content\/uploads\/2020\/01\/Logo_topo_3.jpg\",\"width\":430,\"height\":74,\"caption\":\"Bloom Consulting\"},\"image\":{\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/bloomconsulting\/\",\"https:\/\/x.com\/bloomconsult\",\"https:\/\/www.linkedin.com\/company\/58132\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/#\/schema\/person\/3d7381cc8b50765f7076fe5c49b78153\",\"name\":\"Bloom Consulting\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/df891e70a58df5ad439790a0e6015d6c7cf88d1b9ad54501539baa5a5db1201d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/df891e70a58df5ad439790a0e6015d6c7cf88d1b9ad54501539baa5a5db1201d?s=96&d=mm&r=g\",\"caption\":\"Bloom Consulting\"},\"description\":\"We are a firm that specializes in Nation Branding and City Branding with a range of innovative consulting services and proprietary technology to measure Place Brand strategy effectiveness and general reputation.\",\"sameAs\":[\"http:\/\/www.bloom-consulting.com\"],\"url\":\"https:\/\/www.bloom-consulting.com\/journal\/fr\/author\/bloomconsulting\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marques nationales et locales : 5 conseils rapides en cas de crise - Bloom Consulting","description":"G\u00e9rez la crise de marque : strat\u00e9gie, pause promo, plan post-pand\u00e9mie, renforcez l'image territoriale.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bloom-consulting.com\/journal\/fr\/marques-nationales-locales-conseils-crise\/","og_locale":"fr_FR","og_type":"article","og_title":"Marques nationales et locales : 5 conseils rapides en cas de crise - Bloom Consulting","og_description":"G\u00e9rez la crise de marque : strat\u00e9gie, pause promo, plan post-pand\u00e9mie, renforcez l'image territoriale.","og_url":"https:\/\/www.bloom-consulting.com\/journal\/fr\/marques-nationales-locales-conseils-crise\/","og_site_name":"Bloom Consulting","article_publisher":"https:\/\/www.facebook.com\/bloomconsulting\/","article_published_time":"2024-02-20T08:17:52+00:00","article_modified_time":"2024-02-20T08:20:11+00:00","og_image":[{"width":1024,"height":683,"url":"https:\/\/www.bloom-consulting.com\/journal\/wp-content\/uploads\/2020\/03\/lighthouse-in-the-storm-1-1024x683.jpg","type":"image\/jpeg"}],"author":"Bloom Consulting","twitter_card":"summary_large_image","twitter_creator":"@bloomconsult","twitter_site":"@bloomconsult","twitter_misc":{"\u00c9crit par":"Bloom Consulting","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.bloom-consulting.com\/journal\/fr\/marques-nationales-locales-conseils-crise\/#article","isPartOf":{"@id":"https:\/\/www.bloom-consulting.com\/journal\/fr\/marques-nationales-locales-conseils-crise\/"},"author":{"name":"Bloom Consulting","@id":"https:\/\/www.bloom-consulting.com\/journal\/#\/schema\/person\/3d7381cc8b50765f7076fe5c49b78153"},"headline":"Marques nationales et locales : 5 conseils rapides en cas de crise","datePublished":"2024-02-20T08:17:52+00:00","dateModified":"2024-02-20T08:20:11+00:00","mainEntityOfPage":{"@id":"https:\/\/www.bloom-consulting.com\/journal\/fr\/marques-nationales-locales-conseils-crise\/"},"wordCount":548,"commentCount":0,"publisher":{"@id":"https:\/\/www.bloom-consulting.com\/journal\/#organization"},"image":{"@id":"https:\/\/www.bloom-consulting.com\/journal\/fr\/marques-nationales-locales-conseils-crise\/#primaryimage"},"thumbnailUrl":"https:\/\/www.bloom-consulting.com\/journal\/wp-content\/uploads\/2020\/03\/lighthouse-in-the-storm-1.jpg","keywords":["crise","marques nationales"],"articleSection":["Avis d'experts","Notre travail"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.bloom-consulting.com\/journal\/fr\/marques-nationales-locales-conseils-crise\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.bloom-consulting.com\/journal\/fr\/marques-nationales-locales-conseils-crise\/","url":"https:\/\/www.bloom-consulting.com\/journal\/fr\/marques-nationales-locales-conseils-crise\/","name":"Marques nationales et locales : 5 conseils rapides en cas de crise - Bloom Consulting","isPartOf":{"@id":"https:\/\/www.bloom-consulting.com\/journal\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.bloom-consulting.com\/journal\/fr\/marques-nationales-locales-conseils-crise\/#primaryimage"},"image":{"@id":"https:\/\/www.bloom-consulting.com\/journal\/fr\/marques-nationales-locales-conseils-crise\/#primaryimage"},"thumbnailUrl":"https:\/\/www.bloom-consulting.com\/journal\/wp-content\/uploads\/2020\/03\/lighthouse-in-the-storm-1.jpg","datePublished":"2024-02-20T08:17:52+00:00","dateModified":"2024-02-20T08:20:11+00:00","description":"G\u00e9rez la crise de marque : strat\u00e9gie, pause promo, plan post-pand\u00e9mie, renforcez l'image territoriale.","breadcrumb":{"@id":"https:\/\/www.bloom-consulting.com\/journal\/fr\/marques-nationales-locales-conseils-crise\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.bloom-consulting.com\/journal\/fr\/marques-nationales-locales-conseils-crise\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.bloom-consulting.com\/journal\/fr\/marques-nationales-locales-conseils-crise\/#primaryimage","url":"https:\/\/www.bloom-consulting.com\/journal\/wp-content\/uploads\/2020\/03\/lighthouse-in-the-storm-1.jpg","contentUrl":"https:\/\/www.bloom-consulting.com\/journal\/wp-content\/uploads\/2020\/03\/lighthouse-in-the-storm-1.jpg","width":2500,"height":1668},{"@type":"BreadcrumbList","@id":"https:\/\/www.bloom-consulting.com\/journal\/fr\/marques-nationales-locales-conseils-crise\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.bloom-consulting.com\/journal\/fr\/"},{"@type":"ListItem","position":2,"name":"Marques nationales et locales : 5 conseils rapides en cas de crise"}]},{"@type":"WebSite","@id":"https:\/\/www.bloom-consulting.com\/journal\/#website","url":"https:\/\/www.bloom-consulting.com\/journal\/","name":"Bloom Consulting","description":"Journal","publisher":{"@id":"https:\/\/www.bloom-consulting.com\/journal\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.bloom-consulting.com\/journal\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.bloom-consulting.com\/journal\/#organization","name":"Bloom Consulting","url":"https:\/\/www.bloom-consulting.com\/journal\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.bloom-consulting.com\/journal\/#\/schema\/logo\/image\/","url":"https:\/\/www.bloom-consulting.com\/journal\/wp-content\/uploads\/2020\/01\/Logo_topo_3.jpg","contentUrl":"https:\/\/www.bloom-consulting.com\/journal\/wp-content\/uploads\/2020\/01\/Logo_topo_3.jpg","width":430,"height":74,"caption":"Bloom Consulting"},"image":{"@id":"https:\/\/www.bloom-consulting.com\/journal\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/bloomconsulting\/","https:\/\/x.com\/bloomconsult","https:\/\/www.linkedin.com\/company\/58132"]},{"@type":"Person","@id":"https:\/\/www.bloom-consulting.com\/journal\/#\/schema\/person\/3d7381cc8b50765f7076fe5c49b78153","name":"Bloom Consulting","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.bloom-consulting.com\/journal\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/df891e70a58df5ad439790a0e6015d6c7cf88d1b9ad54501539baa5a5db1201d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/df891e70a58df5ad439790a0e6015d6c7cf88d1b9ad54501539baa5a5db1201d?s=96&d=mm&r=g","caption":"Bloom Consulting"},"description":"We are a firm that specializes in Nation Branding and City Branding with a range of innovative consulting services and proprietary technology to measure Place Brand strategy effectiveness and general reputation.","sameAs":["http:\/\/www.bloom-consulting.com"],"url":"https:\/\/www.bloom-consulting.com\/journal\/fr\/author\/bloomconsulting\/"}]}},"_links":{"self":[{"href":"https:\/\/www.bloom-consulting.com\/journal\/fr\/wp-json\/wp\/v2\/posts\/8047","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloom-consulting.com\/journal\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloom-consulting.com\/journal\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloom-consulting.com\/journal\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloom-consulting.com\/journal\/fr\/wp-json\/wp\/v2\/comments?post=8047"}],"version-history":[{"count":2,"href":"https:\/\/www.bloom-consulting.com\/journal\/fr\/wp-json\/wp\/v2\/posts\/8047\/revisions"}],"predecessor-version":[{"id":8050,"href":"https:\/\/www.bloom-consulting.com\/journal\/fr\/wp-json\/wp\/v2\/posts\/8047\/revisions\/8050"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloom-consulting.com\/journal\/fr\/wp-json\/wp\/v2\/media\/6748"}],"wp:attachment":[{"href":"https:\/\/www.bloom-consulting.com\/journal\/fr\/wp-json\/wp\/v2\/media?parent=8047"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloom-consulting.com\/journal\/fr\/wp-json\/wp\/v2\/categories?post=8047"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloom-consulting.com\/journal\/fr\/wp-json\/wp\/v2\/tags?post=8047"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}