{"id":9457,"date":"2024-07-02T13:22:38","date_gmt":"2024-07-02T13:22:38","guid":{"rendered":"https:\/\/www.bloom-consulting.com\/journal\/?p=9457"},"modified":"2024-07-02T13:22:40","modified_gmt":"2024-07-02T13:22:40","slug":"faits-saillants-du-country-brand-ranking-2024-2025-edition-tourisme","status":"publish","type":"post","link":"https:\/\/www.bloom-consulting.com\/journal\/fr\/faits-saillants-du-country-brand-ranking-2024-2025-edition-tourisme\/","title":{"rendered":"Faits saillants du Country Brand Ranking \u00a9 2024 | 2025 \u00e9dition tourisme"},"content":{"rendered":"\n

La derni\u00e8re \u00e9dition du Bloom Consulting Country Brand Ranking \u00a9<\/a> Tourism Edition est essentielle pour montrer les effets de l’\u00e9mergence post-pand\u00e9mique d’\u00e9v\u00e9nements mondiaux sur les marques nationales dans le monde entier, comme la guerre russo-ukrainienne. Les classements de cette ann\u00e9e r\u00e9v\u00e8lent comment les pays se sont adapt\u00e9s et ont \u00e9merg\u00e9 dans un paysage touristique en \u00e9volution rapide, en mettant en \u00e9vidence les changements dus aux dynamiques g\u00e9opolitiques, \u00e0 la num\u00e9risation, aux obstacles \u00e0 la mondialisation et aux efforts de durabilit\u00e9. Les prochaines \u00e9ditions r\u00e9v\u00e9leront l’impact de la r\u00e9apparition des conflits au Moyen-Orient.<\/p>\n\n\n\n

Cet article donne un aper\u00e7u du Top 10 et des faits saillants de l’\u00e9dition Tourisme de cette ann\u00e9e.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Les plus performants<\/strong><\/strong><\/strong><\/strong><\/h4>\n\n\n\n

L’Italie<\/strong> se hisse de mani\u00e8re impressionnante \u00e0 la premi\u00e8re place, faisant preuve d’une r\u00e9silience remarquable et d’un grand savoir-faire num\u00e9rique. Ses excellentes performances dans divers domaines, y compris la demande num\u00e9rique D2 \u00a9<\/a> et les m\u00e9dias sociaux, soulignent la solidit\u00e9 de sa marque nationale. L’Italie a ravi la couronne \u00e0 l’Espagne<\/strong>, poursuivant la comp\u00e9tition f\u00e9roce pour la premi\u00e8re place parmi les principales marques nationales du monde. Les \u00c9tats-Unis d’Am\u00e9rique<\/strong> (USA) poursuivent leur descente, se classant d\u00e9sormais \u00e0 la quatri\u00e8me place, talonn\u00e9s par l’Allemagne<\/strong>.<\/p>\n\n\n\n

L’ascension du Japon<\/strong>, qui s’est hiss\u00e9 \u00e0 la troisi\u00e8me place mondiale, est marqu\u00e9e par une demande num\u00e9rique D2 \u00a9 de premier plan et l’organisation r\u00e9ussie des Jeux olympiques de Tokyo 2021, un exploit impressionnant, en particulier dans le contexte de la r\u00e9cente sortie du monde du brouillard de la pand\u00e9mie. Son attrait culturel et ses prouesses en ligne sont \u00e9galement des facteurs significatifs de son ascension, apportant une pr\u00e9sence asiatique notable dans le Top 3.<\/p>\n\n\n\n

Se hissant au sixi\u00e8me rang mondial et au quatri\u00e8me rang europ\u00e9en, la Turquie<\/strong> affiche une solide croissance des recettes touristiques, de la demande num\u00e9rique D2 \u00a9 et des m\u00e9dias sociaux, malgr\u00e9 les d\u00e9fis \u00e9conomiques et g\u00e9opolitiques de sa r\u00e9gion, ce qui vaut la peine d’\u00eatre surveill\u00e9 pour l’\u00e9dition du classement de l’ann\u00e9e prochaine. Les candidats les plus prometteurs sont l’\u00c9gypte<\/strong>, avec un bond de six positions, qui fait de ce pays le seul pays africain \u00e0 figurer dans le Top 20, et l’Autriche<\/strong>, avec une remont\u00e9e de quatre positions, qui se rapproche du Top 10.<\/p>\n\n\n\n

Alors que de nombreux pays ont obtenu des r\u00e9sultats stup\u00e9fiants compte tenu de l’incertitude des derniers mois, le Royaume-Uni<\/strong> et l’Australie<\/strong> enregistrent des baisses notables, de m\u00eame que Hong Kong<\/strong>, qui perd 16 places, ce qui refl\u00e8te la persistance des d\u00e9fis r\u00e9gionaux et la lutte pour \u00e9merger des environnements post-pand\u00e9miques, comme l’Italie<\/strong> a d\u00e9montr\u00e9 sa capacit\u00e9 \u00e0 le faire. Le Mexique<\/strong> est sur le point d’entrer dans le Top 10, tandis que l’Autriche<\/strong> et le Portugal<\/strong> s’en rapprochent rapidement, ce qui laisse pr\u00e9sager une course passionnante pour l’obtention du Top 10 dans les prochains classements.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
Faits saillants<\/strong><\/strong><\/h6>\n\n\n\n

L’Italie<\/strong> et la Turquie<\/strong> brillent en Europe, tandis que l’Espagne<\/strong>, malgr\u00e9 de fortes recettes touristiques, c\u00e8de le pas \u00e0 la progression globale de l’Italie. La Slov\u00e9nie<\/strong> et la Pologne<\/strong> affichent des am\u00e9liorations constantes, la Pologne se remettant notamment des baisses pr\u00e9c\u00e9dentes, ce qui est inattendu compte tenu de sa proximit\u00e9 avec la guerre russo-ukrainienne.<\/p>\n\n\n\n

Le Japon<\/strong> est en t\u00eate de l’Asie, l’Inde entrant dans le Top 5 r\u00e9gional. L’Arabie saoudite et le Qatar<\/strong> enregistrent des am\u00e9liorations significatives, tandis que la RAS de Hong Kong<\/strong>, les Philippines<\/strong> et Ta\u00efwan<\/strong> subissent des baisses en raison de l’impact des pand\u00e9mies sur les recettes touristiques.<\/p>\n\n\n\n

L’Afrique conna\u00eet un remaniement notable de son classement, le Maroc<\/strong> d\u00e9passant l’Afrique du Sud<\/strong> pour la premi\u00e8re fois, tout en se maintenant derri\u00e8re l’\u00c9gypte<\/strong> qui conserve sa premi\u00e8re place pour la troisi\u00e8me ann\u00e9e cons\u00e9cutive.<\/p>\n\n\n\n

Les \u00c9tats-Unis<\/strong> restent en t\u00eate du classement dans les Am\u00e9riques, Aruba<\/strong> et la Colombie<\/strong> affichant des tendances \u00e0 la hausse. La Jama\u00efque<\/strong> et le P\u00e9rou<\/strong>, en revanche, connaissent des revers dans leur secteur touristique. L’Australie<\/strong> reste en t\u00eate en Oc\u00e9anie<\/strong>, suivie de la Nouvelle-Z\u00e9lande<\/strong> et des Fidji<\/strong>, ces trois pays affichant des marques nationales fortes, ce qui illustre bien le caract\u00e8re non dynamique du classement de la r\u00e9gion.<\/p>\n\n\n\n

Le classement Bloom Consulting Country Brand Ranking \u00a9 Tourism Edition de cette ann\u00e9e met en \u00e9vidence la nature dynamique et \u00e9volutive du tourisme mondial apr\u00e8s la pand\u00e9mie, ainsi que le r\u00e9cent d\u00e9clin du monde dans une pl\u00e9thore de troubles g\u00e9opolitiques. Les pays qui ont su g\u00e9rer efficacement leur pr\u00e9sence num\u00e9rique, leur durabilit\u00e9 et leur r\u00e9silience face \u00e0 l’adversit\u00e9 \u00e9mergent en tant que leaders dans le nouveau paysage touristique. Les classements offrent un aper\u00e7u pr\u00e9cieux des tendances actuelles et des orientations futures du tourisme mondial.<\/p>\n\n\n\n

Pour consulter le rapport complet, cliquez sur le lien suivant : <\/strong>https:\/\/bit.ly\/BloomCBRTourism<\/a><\/p>\n\n\n\n

L’\u00e9dition compl\u00e8te du Bloom Consulting Country Brand Ranking \u00a9 Tourism fournira davantage d’informations sur les hausses, les baisses et les surprises de cette ann\u00e9e. Elle est d\u00e9sormais disponible en t\u00e9l\u00e9chargement gratuit. Le rapport est con\u00e7u pour faciliter le processus d’\u00e9laboration de la marque nationale et pour servir de r\u00e9f\u00e9rence aux responsables de la marque et aux autres parties prenantes. Le Forum \u00e9conomique mondial, la Banque mondiale et la Commission europ\u00e9enne du tourisme utilisent \u00e9galement ces donn\u00e9es.<\/p>\n","protected":false},"excerpt":{"rendered":"

La derni\u00e8re \u00e9dition du Bloom Consulting Country Brand Ranking \u00a9 Tourism Edition est essentielle pour montrer les effets de l’\u00e9mergence post-pand\u00e9mique d’\u00e9v\u00e9nements mondiaux sur les marques nationales dans le monde entier, comme la guerre russo-ukrainienne. Les classements de cette ann\u00e9e r\u00e9v\u00e8lent comment les pays se sont adapt\u00e9s et ont \u00e9merg\u00e9 dans un paysage touristique en […]<\/p>\n","protected":false},"author":3,"featured_media":9450,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[630,762,539],"tags":[880],"class_list":{"0":"post-9457","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-classements","8":"category-highlights-fr","9":"category-recherche","10":"tag-nation-branding-fr"},"yoast_head":"\nFaits saillants du Country Brand Ranking \u00a9 2024 | 2025 \u00e9dition tourisme - Bloom Consulting<\/title>\n<meta name=\"description\" content=\"L'\u00e9dition compl\u00e8te du Bloom Consulting Country Brand Ranking \u00a9 Tourism fournira davantage d'informations sur les hausses, les baisses et les surprises de cette ann\u00e9e.\" 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