{"id":9460,"date":"2024-07-02T13:51:03","date_gmt":"2024-07-02T13:51:03","guid":{"rendered":"https:\/\/www.bloom-consulting.com\/journal\/?p=9460"},"modified":"2024-07-02T14:14:01","modified_gmt":"2024-07-02T14:14:01","slug":"faits-saillants-du-country-brand-ranking-2024-2025-edition-trade","status":"publish","type":"post","link":"https:\/\/www.bloom-consulting.com\/journal\/fr\/faits-saillants-du-country-brand-ranking-2024-2025-edition-trade\/","title":{"rendered":"Faits saillants du Country Brand Ranking \u00a9 2024 | 2025 \u00e9dition trade"},"content":{"rendered":"\n

La derni\u00e8re \u00e9dition du Bloom Consulting Country Brand Ranking \u00a9 Trade r\u00e9v\u00e8le des changements dynamiques dans la performance des marques nationales au niveau mondial. Les r\u00e9sultats de cette ann\u00e9e sont influenc\u00e9s par les \u00e9v\u00e9nements g\u00e9opolitiques en cours, l’importance croissante de l’identit\u00e9 num\u00e9rique et l’\u00e9volution de la dynamique commerciale mondiale. Notamment, ces changements dans les classements fourniront une perspective de comparaison dans les classements futurs, compte tenu des troubles g\u00e9opolitiques r\u00e9cents sur les principales routes commerciales mondiales. Alors, qui a progress\u00e9 et qui a recul\u00e9 dans l’\u00e9dition de cette ann\u00e9e consacr\u00e9e au commerce ? Cet article met en lumi\u00e8re quelques-uns des changements notables dans l’\u00e9dition trade de cette ann\u00e9e du Bloom Consulting Country Brand Ranking \u00a9<\/a>.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Les plus performants<\/strong><\/strong><\/strong><\/strong><\/h4>\n\n\n\n

Malgr\u00e9 le Brexit, le Royaume-Uni<\/strong> (UK) a tenu t\u00eate aux \u00c9tats-Unis d’Am\u00e9rique<\/strong> (USA) pour une ann\u00e9e cons\u00e9cutive, marquant la deuxi\u00e8me fois qu’un pays autre que les \u00c9tats-Unis occupe la premi\u00e8re position depuis la cr\u00e9ation du Bloom Consulting Country Brand Ranking \u00a9. Le Royaume-Uni a maintenu un niveau \u00e9lev\u00e9 d’IDE net (Investissements Directs \u00e0 l\u2019Etranger) et de notation CBS \u00a9 (AA), ce qui a compens\u00e9 la baisse pass\u00e9e de D2 Digital Demand \u00a9<\/a>. Sa strat\u00e9gie multidimensionnelle le maintient sur le devant de la sc\u00e8ne \u00e9conomique mondiale.<\/p>\n\n\n\n

L’Allemagne<\/strong> se hisse \u00e0 la deuxi\u00e8me place avec un bond de trois positions, gr\u00e2ce \u00e0 son \u00e9conomie comp\u00e9titive, \u00e0 ses investissements directs \u00e9trangers et \u00e0 son excellente demande num\u00e9rique de niveau 2 \u00a9. La Turquie<\/strong> a \u00e9galement fait l’un des plus grands bonds de quatre positions dans le Top 20, se rapprochant du Top 10 et soutenue par de forts investissements \u00e9trangers directs et des am\u00e9liorations de la performance num\u00e9rique.<\/p>\n\n\n\n

L’ascension de la Finlande<\/strong> dans le Top 25, avec une augmentation impressionnante de 13 rangs, est propuls\u00e9e par des IDE constants, une demande num\u00e9rique D2 \u00a9 am\u00e9lior\u00e9e et une pr\u00e9sence en ligne croissante, d\u00e9montrant son engagement pour un environnement propice \u00e0 l’investissement. La Finlande fait une entr\u00e9e remarqu\u00e9e dans le Top 20, exigeant le respect de son pays et de sa marque nationale parmi les autres leaders mondiaux. Alors que le Royaume-Uni<\/strong> reste en t\u00eate en Europe, l’Italie<\/strong> et la Pologne<\/strong> affichent \u00e9galement des am\u00e9liorations dans les indicateurs commerciaux.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
Les plus grandes hausses et baisses<\/strong><\/strong><\/h6>\n\n\n\n

L’Inde<\/strong> a connu un recul, malgr\u00e9 une am\u00e9lioration de son score en mati\u00e8re d’IDE et de m\u00e9dias sociaux, et a perdu cinq places en raison d’une diminution de la pr\u00e9sence en ligne, de la D2 Digital Demand \u00a9 et de la CBS Rating \u00a9 (AA). Le recul de l’Inde souligne la n\u00e9cessit\u00e9 d’adopter des politiques globales qui renforcent son \u00e9conomie num\u00e9rique et sa pr\u00e9sence dans le commerce mondial, en veillant \u00e0 ce qu’elle puisse tirer parti de son march\u00e9 consid\u00e9rable et de ses divers secteurs \u00e9conomiques.<\/p>\n\n\n\n

La France<\/strong> enregistre \u00e9galement un recul de six rangs, mais les Jeux olympiques de 2024 qui se tiendront \u00e0 Paris sont l’occasion d’amender la baisse de la D2 Digital Demand \u00a9 d’environ -40% et la diminution des mesures des m\u00e9dias sociaux auxquelles elle a \u00e9t\u00e9 confront\u00e9e cette ann\u00e9e.<\/p>\n\n\n\n

Les Pays-Bas<\/strong>, avec une baisse du CBS Rating \u00a9 (AA), partagent le sort de leur homologue europ\u00e9en avec une chute similaire de cinq positions dans le classement. Cela peut \u00eatre attribu\u00e9 aux IDE qui ont diminu\u00e9 entre 2020 et 2022, mais les N\u00e9erlandais<\/strong> conservent leur place dans le Top 20 mondial gr\u00e2ce \u00e0 la coh\u00e9rence et au maintien des autres variables mesur\u00e9es.<\/p>\n\n\n\n

Le Top 25 reste relativement stable, \u00e0 l’exception des reculs de l’Inde, de la France<\/strong> et des Pays-Bas. Ces baisses d\u00e9montrent comment une seule variable, comme une forte diminution des IDE ou une diminution de la demande num\u00e9rique D2 \u00a9, peut entra\u00eener une d\u00e9gringolade dans le classement, m\u00eame si d’autres variables restent stables.<\/p>\n\n\n\n

La Chine<\/strong> se hisse au premier rang en Asie, en conciliant une croissance \u00e9conomique rapide et une int\u00e9gration num\u00e9rique durable. Singapour<\/strong>, le Bangladesh<\/strong> et la Mongolie<\/strong> enregistrent \u00e9galement des am\u00e9liorations notables.<\/p>\n\n\n\n

Les pays asiatiques figurant dans le Top 20, l’Indon\u00e9sie<\/strong>, Singapour<\/strong>, le Japon<\/strong> et la Chine<\/strong>, enregistrent des progressions lentes mais r\u00e9guli\u00e8res de un \u00e0 trois rangs. La Cor\u00e9e du Sud<\/strong> entre dans le Top 25 cette ann\u00e9e, renfor\u00e7ant la pr\u00e9sence asiatique dans l’\u00e9lite mondiale.<\/p>\n\n\n\n

En Afrique, l’Afrique du Sud<\/strong> reprend la premi\u00e8re place, gr\u00e2ce \u00e0 une augmentation des investissements technologiques, tandis que le Burkina<\/strong> Faso<\/strong> et le S\u00e9n\u00e9gal<\/strong> font des progr\u00e8s impressionnants.<\/p>\n\n\n\n

Cette ann\u00e9e, le Bloom Consulting Country Brand Ranking \u00a9 Trade Edition souligne l’\u00e9volution du paysage \u00e9conomique mondial, o\u00f9 les param\u00e8tres num\u00e9riques et physiques jouent un r\u00f4le crucial dans la performance et la perception des marques nationales.<\/p>\n\n\n\n

Pour avoir une vue d’ensemble, t\u00e9l\u00e9chargez le rapport complet :<\/strong> https:\/\/bit.ly\/BloomCBRTrade<\/strong><\/a><\/p>\n\n\n\n

L’\u00e9dition compl\u00e8te du Bloom Consulting Country Branding \u00a9 Trade vous en dira plus sur les hausses, les baisses et les acteurs stables de cette ann\u00e9e. Comme toujours, elle peut \u00eatre t\u00e9l\u00e9charg\u00e9e gratuitement. Le rapport est con\u00e7u pour servir de r\u00e9f\u00e9rence et aider les responsables de la marque et les autres parties prenantes dans le processus d’\u00e9laboration de la marque nationale. Le Forum \u00e9conomique mondial, la Banque mondiale et la Commission europ\u00e9enne du tourisme utilisent \u00e9galement ces donn\u00e9es.<\/p>\n","protected":false},"excerpt":{"rendered":"

La derni\u00e8re \u00e9dition du Bloom Consulting Country Brand Ranking \u00a9 Trade r\u00e9v\u00e8le des changements dynamiques dans la performance des marques nationales au niveau mondial. Les r\u00e9sultats de cette ann\u00e9e sont influenc\u00e9s par les \u00e9v\u00e9nements g\u00e9opolitiques en cours, l’importance croissante de l’identit\u00e9 num\u00e9rique et l’\u00e9volution de la dynamique commerciale mondiale. Notamment, ces changements dans les classements […]<\/p>\n","protected":false},"author":3,"featured_media":9427,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[630,762,539],"tags":[880],"class_list":{"0":"post-9460","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-classements","8":"category-highlights-fr","9":"category-recherche","10":"tag-nation-branding-fr"},"yoast_head":"\nFaits saillants du Country Brand Ranking \u00a9 2024 | 2025 \u00e9dition trade - Bloom Consulting<\/title>\n<meta name=\"description\" content=\"L'\u00e9dition compl\u00e8te du Bloom Consulting Country Branding \u00a9 Trade vous en dira plus sur les hausses, les baisses et les acteurs stables de cette ann\u00e9e.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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