{"id":11615,"date":"2025-07-16T09:56:01","date_gmt":"2025-07-16T09:56:01","guid":{"rendered":"https:\/\/www.bloom-consulting.com\/journal\/?p=11615"},"modified":"2025-07-16T09:56:03","modified_gmt":"2025-07-16T09:56:03","slug":"branding-arabia-saudita-entrevista","status":"publish","type":"post","link":"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/branding-arabia-saudita-entrevista\/","title":{"rendered":"Entrevista com Iman, Diretora de Nation and City Branding na Bloom Consulting"},"content":{"rendered":"\n<p><a href=\"https:\/\/www.bloom-consulting.com\/pt\/posicionamento-de-marcas-destino\">Iman Almutairy<\/a> \u00e9 uma voz proeminente no Nation and City Branding no M\u00e9dio Oriente, com uma carreira que une a ambi\u00e7\u00e3o p\u00fablica e a identidade dos territ\u00f3rios. De cargos em AlUla, no Minist\u00e9rio do Turismo e na Soudah Development, a liderar a <a href=\"https:\/\/www.linkedin.com\/showcase\/bloom-consulting-saudi-arabia\/\">Bloom Consulting em Riade<\/a>, Iman ajudou a moldar a narrativa da Ar\u00e1bia Saudita sob a Vis\u00e3o 2030. Para Iman, cada lugar tem uma hist\u00f3ria, e o branding \u00e9 como ela \u00e9 contada.\u00a0<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Fale-nos sobre o seu percurso profissional.<\/strong>&nbsp;<\/h4>\n\n\n\n<p>O meu percurso profissional come\u00e7ou com uma profunda paix\u00e3o pelo marketing de produto e pelo branding, um foco que mais tarde evoluiu para abranger as hist\u00f3rias ricas de cidades, Pa\u00edses e lugares. Ao longo dos anos, ocupei cargos de lideran\u00e7a tanto nos setores p\u00fablico como privado \u2013 trabalhando com a Comiss\u00e3o Real para AlUla, o Minist\u00e9rio do Turismo e a Soudah Development \u2013 contribuindo para alguns dos esfor\u00e7os de branding e marketing mais ambiciosos da Ar\u00e1bia Saudita. Hoje, sou a S\u00f3cia Gerente da Bloom Consulting em Riade e a CEO da Destination Consultancy. Pessoalmente, acredito que cada lugar tem uma hist\u00f3ria que vale a pena contar \u2013 e compreender a cultura \u00e9 a chave para construir narrativas significativas.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Como v\u00ea o seu papel na Bloom Consulting a contribuir para o City e Nation Branding na Ar\u00e1bia Saudita, em linha com a Vis\u00e3o 2030?<\/strong><\/h4>\n\n\n\n<p>O meu papel centra-se em traduzir as ambi\u00e7\u00f5es da Vis\u00e3o 2030 em estrat\u00e9gias impactantes que d\u00e3o \u00e0s cidades e territ\u00f3rios sauditas uma voz clara e convincente. Trabalhamos para elevar a presen\u00e7a global da Ar\u00e1bia Saudita ao criar abordagens de branding que refletem o patrim\u00f3nio, as for\u00e7as e as aspira\u00e7\u00f5es do pa\u00eds. O nosso trabalho alinha-se estreitamente com os objetivos da vis\u00e3o de diversifica\u00e7\u00e3o econ\u00f3mica, desenvolvimento tur\u00edstico e melhoria da reputa\u00e7\u00e3o global da Ar\u00e1bia Saudita.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>O que significa City Branding para si e como est\u00e1 a evoluir na regi\u00e3o?<\/strong><\/h4>\n\n\n\n<p>Para mim, City Branding \u00e9 sobre identidade emocional \u2013 \u00e9 como as pessoas se sentem em rela\u00e7\u00e3o a um lugar, como falam sobre ele e como se conectam com ele. No M\u00e9dio Oriente, estamos a testemunhar uma mudan\u00e7a da promo\u00e7\u00e3o superficial para uma narrativa profundamente enraizada. \u00c9 um sinal de maturidade estrat\u00e9gica, onde as cidades agora expressam quem s\u00e3o a partir de dentro, n\u00e3o apenas como desejam ser vistas.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Que projetos tiveram o maior impacto pessoal ou profissional em si?<\/strong><\/h4>\n\n\n\n<p>O projeto Soudah Peaks foi incrivelmente significativo \u2013 estive envolvida desde o in\u00edcio, ajudando a moldar a identidade de marca do destino em harmonia com a sua ess\u00eancia natural e cultural. Outro marco foi o meu trabalho na marca de turismo de AlUla, que misturou hist\u00f3ria, vis\u00e3o e ambi\u00e7\u00e3o numa das narrativas mais inspiradoras do Reino.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>O que lhe d\u00e1 o maior sentido de significado no seu trabalho?<\/strong><\/h4>\n\n\n\n<p>Quando a identidade que constru\u00edmos se torna algo que as pessoas podem experienciar, abra\u00e7ar e do qual podem ter orgulho \u2013 \u00e9 quando sei que tivemos sucesso. Essa conex\u00e3o emocional \u00e9 o verdadeiro prop\u00f3sito do que fazemos.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Se tivesse de descrever o futuro do City Branding no M\u00e9dio Oriente numa palavra ou frase, qual seria?<\/strong><\/h4>\n\n\n\n<p>&#8220;Distin\u00e7\u00e3o competitiva.&#8221; As cidades hoje n\u00e3o est\u00e3o apenas a competir por aten\u00e7\u00e3o \u2013 est\u00e3o a competir por mentes, ideias e lealdade a longo prazo.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Que conselhos daria a jovens profissionais que entram neste campo?<\/strong><\/h4>\n\n\n\n<p>Comece por compreender o lugar de dentro para fora. Ou\u00e7a as pessoas, estude a cultura e crie hist\u00f3rias que reflitam o verdadeiro esp\u00edrito do lugar. Marca Pais e Marca Cidade exigem mais do que estrat\u00e9gia \u2013 exigem empatia, vis\u00e3o e autenticidade.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Fora da sua vida profissional, o que a mant\u00e9m inspirada?<\/strong><\/h4>\n\n\n\n<p>Viajar, explorar cidades antigas e imergir-me na natureza \u2013 essas experi\u00eancias alimentam a minha criatividade. Acredito que, para realmente desenvolver o branding de um lugar, primeiro \u00e9 preciso percorr\u00ea-lo, senti-lo e ouvir a sua hist\u00f3ria silenciosa.<\/p>\n\n\n\n<p class=\"has-text-align-right\">Published on 16.07.2025.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Iman Almutairy \u00e9 uma voz proeminente no Nation and City Branding no M\u00e9dio Oriente, com uma carreira que une a ambi\u00e7\u00e3o p\u00fablica e a identidade dos territ\u00f3rios. De cargos em AlUla, no Minist\u00e9rio do Turismo e na Soudah Development, a liderar a Bloom Consulting em Riade, Iman ajudou a moldar a narrativa da Ar\u00e1bia Saudita [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":11616,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[99,116,529],"tags":[348,356],"class_list":{"0":"post-11615","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-bastidores","8":"category-factos_interessantes","9":"category-latest-pt-pt","10":"tag-nation-branding-pt-pt-2","11":"tag-place-branding-2-pt-pt"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Branding Ar\u00e1bia Saudita: Entrevista com Iman Almutairy<\/title>\n<meta name=\"description\" content=\"Iman Almutairy da Bloom 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