{"id":13184,"date":"2026-09-16T16:11:49","date_gmt":"2026-09-16T16:11:49","guid":{"rendered":"https:\/\/www.bloom-consulting.com\/journal\/?p=13184"},"modified":"2026-09-16T16:11:51","modified_gmt":"2026-09-16T16:11:51","slug":"bloom-consulting-continua-parceria-com-wef-travel-tourism-development-index-2024","status":"publish","type":"post","link":"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/bloom-consulting-continua-parceria-com-wef-travel-tourism-development-index-2024\/","title":{"rendered":"Bloom Consulting continua a sua parceria oficial com o WEF Travel e Tourism Development Index\u00a0"},"content":{"rendered":"\n

O setor das viagens e turismo (T&T) j\u00e1 recuperou da pandemia? De que forma as altera\u00e7\u00f5es clim\u00e1ticas est\u00e3o a afetar os h\u00e1bitos de viagem a n\u00edvel global e qual \u00e9 o impacto das novas tecnologias digitais no T&T? Estas s\u00e3o apenas algumas das quest\u00f5es que ocupam a mente dos stakeholders<\/em> do setor e que s\u00e3o abordadas na mais recente edi\u00e7\u00e3o do Travel and Tourism Development Index<\/a> (TTDI). <\/p>\n\n\n\n

Publicado na semana passada pelo World Economic Forum (WEF – F\u00f3rum Econ\u00f3mico Mundial), este \u00edndice de leitura obrigat\u00f3ria mede os fatores e as pol\u00edticas que permitem o desenvolvimento sustent\u00e1vel e resiliente do setor de T&T. Em conjunto com o relat\u00f3rio que o acompanha, foi concebido como uma ferramenta de benchmarking<\/em> para apoiar decis\u00f5es estrat\u00e9gicas de pol\u00edtica p\u00fablica e investimento. <\/p>\n\n\n\n

Esta edi\u00e7\u00e3o do TTDI inclui v\u00e1rias melhorias, com base em novos dados dispon\u00edveis e em indicadores recentemente desenvolvidos sobre o impacto ambiental e social das viagens e do turismo. <\/p>\n\n\n\n

\u201cPara todos os profissionais envolvidos no setor do turismo e das viagens, o WEF Travel and Tourism Development Index (TTDI) recentemente publicado \u00e9 uma leitura essencial. Este relat\u00f3rio oferece insights valiosos sobre os pa\u00edses com melhor desempenho e os fatores que impulsionam o seu sucesso. Ao apresentar a posi\u00e7\u00e3o de cada pa\u00eds no ranking, o relat\u00f3rio fornece evid\u00eancia concreta de pol\u00edticas e estrat\u00e9gias eficazes\u201d<\/em>, partilha Jos\u00e9 Filipe Torres, CEO da Bloom Consulting. <\/p>\n\n\n\n

Desde 2015, a Bloom Consulting orgulha-se de contribuir com a sua intelig\u00eancia para o WEF, atrav\u00e9s do Bloom Consulting Country Brand Ranking \u00a9 e do software propriet\u00e1rio D2 Digital Demand \u00a9<\/a>. <\/p>\n\n\n\n

A Bloom Consulting, enquanto parceiro de dados, e Jos\u00e9 Filipe Torres, enquanto membro do grupo consultivo do \u00edndice TTDI, acreditam firmemente que este relat\u00f3rio contribuir\u00e1 para enriquecer as estrat\u00e9gias de turismo e de Place Branding<\/a>.\u00a0<\/p>\n\n\n\n

\"\"
A capa do World Economic Forum Travel & Tourism Development Index 2024.\u00a0<\/figcaption><\/figure>\n\n\n\n

Principais conclus\u00f5es do TTDI 2024<\/strong> <\/p>\n\n\n\n

A boa not\u00edcia \u00e9 que o setor das viagens e turismo (T&T) voltou a provar a sua resili\u00eancia e que o p\u00fablico demonstra um grande interesse em viajar. Em 2024, prev\u00ea-se que as chegadas de turistas internacionais atinjam novamente os n\u00edveis pr\u00e9-pandemia. <\/p>\n\n\n\n

Ainda assim, este contexto n\u00e3o dispensa uma atua\u00e7\u00e3o estrat\u00e9gica, proativa e sustentada por parte dos respons\u00e1veis pela gest\u00e3o dos destinos. H\u00e1 v\u00e1rias quest\u00f5es que devem ser consideradas para garantir destinos preparados para o futuro, bem como responsabilidade no contexto da sustentabilidade. O TTDI destaca fatores geopol\u00edticos, ambientais e macroecon\u00f3micos, como conflitos em curso, taxas de infla\u00e7\u00e3o e desastres naturais, assim como os desenvolvimentos digitais entre os desafios a considerar. <\/p>\n\n\n\n

Os resultados evidenciam que as economias de rendimento elevado continuam, de forma geral, a apresentar condi\u00e7\u00f5es mais favor\u00e1veis ao desenvolvimento das viagens e do turismo. Esta realidade deve-se a ambientes empresariais prop\u00edcios, mercados de trabalho din\u00e2micos, pol\u00edticas de viagem abertas, infraestruturas s\u00f3lidas de transporte e turismo, bem como a uma oferta desenvolvida de atra\u00e7\u00f5es naturais, culturais e n\u00e3o relacionadas com lazer. <\/p>\n\n\n\n

Os Estados Unidos ocupam o primeiro lugar nesta edi\u00e7\u00e3o do WEF TTDI, seguidos por Espanha na segunda posi\u00e7\u00e3o e pelo Jap\u00e3o em terceiro lugar. Consulte as 10 principais economias na imagem abaixo.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Principais conclus\u00f5es com impacto no setor de T&T em 2024\u00a0<\/strong><\/p>\n\n\n\n

Das 119 economias analisadas no TTDI, 71 registaram uma melhoria nas suas pontua\u00e7\u00f5es entre 2019 e 2024. Apesar deste progresso, a pontua\u00e7\u00e3o m\u00e9dia aumentou apenas 0,7% acima dos n\u00edveis pr\u00e9-pandemia, o que indica uma recupera\u00e7\u00e3o lenta do setor. <\/p>\n\n\n\n

Determinadas regi\u00f5es, nomeadamente a Europa e a \u00c1sia-Pac\u00edfico, bem como as economias de rendimento elevado, continuam a apresentar as condi\u00e7\u00f5es mais favor\u00e1veis para o desenvolvimento do T&T, demonstrando resili\u00eancia e capacidade de adapta\u00e7\u00e3o face aos novos desafios. <\/p>\n\n\n\n

Embora as condi\u00e7\u00f5es para o avan\u00e7o do setor de T&T nas economias em desenvolvimento continuem a melhorar, mant\u00e9m-se a necessidade de refor\u00e7ar medidas que permitam colmatar lacunas e capitalizar oportunidades de crescimento. <\/p>\n\n\n\n

Outros aspetos a considerar no planeamento e na defini\u00e7\u00e3o estrat\u00e9gica <\/p>\n\n\n\n

O setor de T&T est\u00e1 a beneficiar das pol\u00edticas implementadas durante a pandemia e do aumento da prontid\u00e3o em Tecnologias da Informa\u00e7\u00e3o e Comunica\u00e7\u00e3o (TIC). Contudo, existe uma necessidade urgente de concentrar esfor\u00e7os em \u00e1reas como a resili\u00eancia da for\u00e7a de trabalho e igualdade, de forma a garantir uma ind\u00fastria sustent\u00e1vel e inclusiva. <\/p>\n\n\n\n

Para as economias em desenvolvimento, a valoriza\u00e7\u00e3o dos recursos de T&T, especialmente os ativos naturais e culturais, representa uma oportunidade significativa para impulsionar o desenvolvimento econ\u00f3mico liderado pelo turismo, promovendo a prosperidade local. <\/p>\n\n\n\n

O equil\u00edbrio entre o crescimento e a sustentabilidade continua a ser um desafio relevante para o setor de T&T, sublinhando a import\u00e2ncia de adotar pr\u00e1ticas respons\u00e1veis e mitigar os impactos ambientais. <\/p>\n\n\n\n

Para uma an\u00e1lise mais aprofundada e conclus\u00f5es detalhadas, consulte o relat\u00f3rio completo no WEF website<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"

O setor das viagens e turismo (T&T) j\u00e1 recuperou da pandemia? De que forma as altera\u00e7\u00f5es clim\u00e1ticas est\u00e3o a afetar os h\u00e1bitos de viagem a n\u00edvel global e qual \u00e9 o impacto das novas tecnologias digitais no T&T? Estas s\u00e3o apenas algumas das quest\u00f5es que ocupam a mente dos stakeholders do setor e que s\u00e3o […]<\/p>\n","protected":false},"author":1,"featured_media":9402,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[147,117,119],"tags":[352,348,353,354],"class_list":{"0":"post-13184","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-destaques","8":"category-pesquisa","9":"category-relatorios","10":"tag-nation-and-place-brand-pt-pt","11":"tag-nation-branding-pt-pt-2","12":"tag-reports-pt-pt","13":"tag-research-pt-pt-2"},"yoast_head":"\nBloom Consulting continua a sua parceria oficial com o WEF Travel e Tourism Development Index\u00a0 - Bloom Consulting<\/title>\n<meta name=\"description\" content=\"Este \u00edndice de leitura obrigat\u00f3ria mede os fatores e as pol\u00edticas que permitem o 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