{"id":2229,"date":"2020-04-28T12:43:15","date_gmt":"2020-04-28T12:43:15","guid":{"rendered":"https:\/\/www.bloom-consulting.com\/journal\/?p=2229"},"modified":"2025-11-13T15:43:23","modified_gmt":"2025-11-13T15:43:23","slug":"16-curiosidades-que-nao-sabe-sobre-a-bloom-consulting","status":"publish","type":"post","link":"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/16-curiosidades-que-nao-sabe-sobre-a-bloom-consulting\/","title":{"rendered":"16 curiosidades que n\u00e3o sabe sobre a Bloom Consulting"},"content":{"rendered":"\n

Desde 2003, a Bloom Consulting tem desenvolvido estrat\u00e9gias de Nation e Place Branding para v\u00e1rios governos locais e nacionais em todo o mundo. E temos vindo a contar, ao longo dos anos, as hist\u00f3rias dos projetos com os nossos clientes. Mas e sobre a pr\u00f3pria Bloom Consulting? Conhe\u00e7a alguns factos interessantes sobre a equipa e algumas hist\u00f3rias sobre a cria\u00e7\u00e3o da nossa consultora. Uma pista: a imagem deste artigo \u00e9 sobre o n\u00famero 12! Descubra a que se refere e aproveite o resto da lista!<\/p>\n\n\n\n

1 <\/strong>\u2013 A nossa equipa \u00e9 composta por 20 Bloomers em 4 escrit\u00f3rios internacionais (Lisboa, Madrid, Londres e S\u00e3o Paulo).<\/h4>\n\n\n\n

2<\/strong> \u2013 No total, os nossos consultores s\u00e9niores t\u00eam 70 anos de experi\u00eancia em Nation e Place Branding.<\/h4>\n\n\n\n

3<\/strong> \u2013 Temos uma equipa com uma faixa\net\u00e1ria muito alargada, com cerca de 50 anos a separar os Bloomers mais novos\ndos mais experientes. Mas o esp\u00edrito jovem \u00e9 o elemento comum!<\/h4>\n\n\n\n

4<\/strong> \u2013 Embora o s\u00f3cio fundador Jos\u00e9 Filipe Torres trabalhe em Nation e Place Branding desde 2001, o primeiro “grande” cliente da Bloom Consulting foi o Governo b\u00falgaro, em 2005, presidido na altura pelo Rei e ex-Primeiro Ministro Simeon Saxe-Coburg-Gotha. A Bloom Consulting desenvolveu uma estrat\u00e9gia de marca para a Ag\u00eancia B\u00falgara de Promo\u00e7\u00e3o de Investimento durante a sua integra\u00e7\u00e3o na Uni\u00e3o Europeia. A nossa proje\u00e7\u00e3o a 10 anos foi concretizada em apenas tr\u00eas, devido ao aumento de 560 milh\u00f5es de euros em investimentos de capital de risco logo no primeiro ano.<\/h4>\n\n\n\n

5<\/strong> \u2013 At\u00e9 ao momento j\u00e1 trabalh\u00e1mos com\n31 Pa\u00edses, 18 Regi\u00f5es, 35 Cidades e 5 entidades privadas em todo o mundo (e com\nnovos clientes no horizonte).<\/h4>\n\n\n\n

6<\/strong> \u2013 O Bloomer mais viajado \u00e9 o nosso\nPresidente, Malcom Allan, contando com 98 Pa\u00edses no seu passaporte.<\/h4>\n\n\n\n

7\n<\/strong>\u2013 Os nossos\nestagi\u00e1rios estudaram sobretudo nas seguintes universidades: Universidade IE\n(Espanha), Universidade de Viena (\u00c1ustria), Universidade de Lausanne (Su\u00ed\u00e7a),\nUniversidade de Antu\u00e9rpia (B\u00e9lgica) e Universidade Nova de Lisboa (Portugal).<\/h4>\n\n\n\n

8<\/strong> \u2013 O nosso primeiro ranking foi lan\u00e7ado em 2011: o Bloom Consulting Country Brand Ranking<\/a>\u00a9.<\/h4>\n\n\n\n

9<\/strong> \u2013 Se a Bloom Consulting fosse uma\npessoa, o seu nome do meio podia muito bem ser \u201cpoliglota\u201d! No total, a nossa\nequipa \u00e9 fluente em onze l\u00ednguas: ingl\u00eas, espanhol, catal\u00e3o, franc\u00eas,\nportugu\u00eas, italiano, alem\u00e3o, grego, polaco, b\u00falgaro e persa.<\/h4>\n\n\n\n

10<\/strong> \u2013 A Bloom Consulting foi criada em 2003 por tr\u00eas s\u00f3cios: Jos\u00e9, Patricia e Martin. O nome Bloom foi sugerido por Martin e aprovado imediatamente pelos outros s\u00f3cios porque ilustra entusiasmo, o nosso principal valor.<\/h4>\n\n\n\n

11<\/strong> \u2013 Os atuais s\u00f3cios da Bloom Consulting s\u00e3o: o Malcolm, o Jos\u00e9, o Gonzalo, o Filipe e o Jo\u00e3o.<\/h4>\n\n\n\n
\"First
Upscaled with Gigapixel v1.0.1. 1248×832 => 2496×1664 (2x) Model: Standard V2, denoise: 0.818942236328125, sharpen: 0.5354248286559582, decompression: 0.063508765625<\/figcaption><\/figure>\n\n\n\n

12<\/strong> \u2013 A Bloom Consulting escolheu cores s\u00f3lidas para representar a sua aud\u00e1cia e entusiasmo com o roxo, contrabalan\u00e7ando-o com o preto para demonstrar o seu profissionalismo e seriedade.<\/h4>\n\n\n\n

13<\/strong> \u2013 Abrimos o nosso primeiro\nescrit\u00f3rio em Madrid e o segundo espa\u00e7o em Lisboa.<\/h4>\n\n\n\n

14<\/strong> \u2013 No in\u00edcio, a Bloom Consulting n\u00e3o tinha muitos recursos e o Jos\u00e9 fazia v\u00e1rias viagens de autocarro entre Madrid e Lisboa…11 horas em cada sentido, duas a tr\u00eas vezes por m\u00eas, durante alguns anos.<\/h4>\n\n\n\n

15<\/strong> \u2013 A viagem mais longa feita em\ntrabalho por um membro da equipa foi Lisboa – Paris – San Jos\u00e9 – Paris – T\u00f3quio\n– Sidney. Com paragem de um dia em San Jos\u00e9 para o nosso CEO recuperar o f\u00f4lego\nantes de continuar. E noutra viagem, o Jos\u00e9 conseguiu fazer o trajeto Paris –\nLos Angeles – S\u00e3o Francisco – Nova Iorque – Boston – Nova Iorque – Lisboa em\napenas cinco dias!<\/h4>\n\n\n\n

16<\/strong> \u2013 Hoje, a Bloom Consulting publica os seus 5 rankings e v\u00e1rios outros relat\u00f3rios de pesquisa relacionados com Nation e Place Branding. \u00c9 um parceiro oficial do City Nation Place, colabora com o World Economic Forum e j\u00e1 trabalhou com a OCDE no passado. E foi destaque em grandes meios de comunica\u00e7\u00e3o mundiais, como a BBC, o The Economist, a Forbes<\/a>, o The Guardian<\/a> e a CNN.<\/h4>\n","protected":false},"excerpt":{"rendered":"

Desde 2003, a Bloom Consulting tem desenvolvido estrat\u00e9gias de Nation e Place Branding para v\u00e1rios governos locais e nacionais em todo o mundo. E temos vindo a contar, ao longo dos anos, as hist\u00f3rias dos projetos com os nossos clientes. Mas e sobre a pr\u00f3pria Bloom Consulting? Conhe\u00e7a alguns factos interessantes sobre a equipa e […]<\/p>\n","protected":false},"author":3,"featured_media":12140,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[99],"tags":[172,218,227],"class_list":{"0":"post-2229","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-bastidores","8":"tag-bloom-consulting","9":"tag-curiosidades","10":"tag-equipa-bloom-consulting"},"yoast_head":"\n16 curiosidades que n\u00e3o sabe sobre a Bloom Consulting - Bloom Consulting<\/title>\n<meta name=\"description\" content=\"Conhe\u00e7a alguns factos interessantes sobre a Bloom Consulting, a sua equipa e ainda algumas hist\u00f3rias que remontam aos primeiros anos da consultora.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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