{"id":2339,"date":"2020-05-29T10:35:03","date_gmt":"2020-05-29T10:35:03","guid":{"rendered":"https:\/\/www.bloom-consulting.com\/journal\/?p=2339"},"modified":"2020-05-29T16:42:37","modified_gmt":"2020-05-29T16:42:37","slug":"estudo-covid-19-o-impacto-nas-marcas-dos-paises","status":"publish","type":"post","link":"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/estudo-covid-19-o-impacto-nas-marcas-dos-paises\/","title":{"rendered":"Estudo Covid-19 \u2013 O Impacto nas Marcas dos Pa\u00edses"},"content":{"rendered":"\n<p>A <strong><a rel=\"noreferrer noopener\" aria-label=\"Bloom Consulting (opens in a new tab)\" href=\"https:\/\/www.bloom-consulting.com\/pt\/marca-pais\" target=\"_blank\">Bloom Consulting<\/a><\/strong> realizou dois estudos globais e independentes em conjunto com os parceiros <strong><a href=\"https:\/\/www.d2digitaldemand.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"D2-Analytics (opens in a new tab)\">D2-Analytics<\/a><\/strong> sobre o impacto da pandemia de Covid-19 nas Marcas Pa\u00eds.<\/p>\n\n\n\n<p>Este\nrelat\u00f3rio visa compreender melhor o <strong>impacto da Covid-19 nas Marcas Pa\u00eds<\/strong>\ne em todas as dimens\u00f5es da <em>Bloom Consulting Brand Wheel<\/em>\u00a9, bem como\nentender como a gest\u00e3o de crise por parte dos governos afetou as perce\u00e7\u00f5es e as\nmarcas. E apresenta um novo conceito \u2013 o <em>Brand-Nought<\/em> \u2013 que serve de\nferramenta para medir o impacto da crise nas dimens\u00f5es de Turismo,\nInvestimento, Talento, Exporta\u00e7\u00e3o e Reputa\u00e7\u00e3o Geral.<\/p>\n\n\n\n<p>Este estudo foi apresentado pelo CEO da Bloom Consulting, Jos\u00e9 Filipe Torres, num <em>webinar<\/em> do <em>City Nation Place<\/em>, no dia 27 de maio de 2020. O <em>webinar<\/em> contou ainda com a presen\u00e7a de Rebecca Smith, Diretora da&nbsp;<em>New Zealand Story<\/em>, e de Niall Gibbons, CEO do&nbsp;<em>Tourism Ireland<\/em>. Pode v\u00ea-lo ou rev\u00ea-lo <strong><a href=\"https:\/\/www.citynationplace.com\/crisis-management-covid-19-pandemic-impact-on-nation-brands\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"aqui (opens in a new tab)\">aqui<\/a><\/strong>.<\/p>\n\n\n\n<p>O segundo relat\u00f3rio debru\u00e7a-se sobre o <strong><a href=\"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/estudo-covid-19-o-impacto-no-comportamento-dos-turistas\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"impacto da Covid-19 no Turismo (opens in a new tab)\">impacto da Covid-19 no Turismo<\/a><\/strong>, uma das dimens\u00f5es mais atingidas. O objetivo deste estudo \u00e9 perceber as mudan\u00e7as nas perce\u00e7\u00f5es dos turistas, as novas tend\u00eancias no setor e como as marcas podem recuperar o setor atrav\u00e9s da pesquisa e da recolha de dados e informa\u00e7\u00e3o.<\/p>\n\n\n\n<p>Para compreender os diferentes pontos de vista e os novos comportamentos tur\u00edsticos, a Bloom Consulting lan\u00e7ou um inqu\u00e9rito internacional a 4 mil cidad\u00e3os, incluindo dos EUA, It\u00e1lia, Austr\u00e1lia e China. No total, foram mencionados 140 Pa\u00edses, tendo todas as opini\u00f5es nacionais sido retiradas da amostra.<\/p>\n\n\n\n<p>Em simult\u00e2neo, analis\u00e1mos pesquisas globais online de todos os Pa\u00edses do mundo utilizando o nosso software Digital Demand \u2013 D2. A extensa quantidade de dados forneceu-nos uma perspetiva \u00fanica dos comportamentos e tend\u00eancias online nos \u00faltimos meses.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/bc_d2_covid_19_impacto_marcas_paises\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Fa\u00e7a o download do relat\u00f3rio completo aqui. (opens in a new tab)\">Fa\u00e7a o download do relat\u00f3rio completo aqui.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Bloom Consulting realizou dois estudos globais e independentes em conjunto com os parceiros D2-Analytics sobre o impacto da pandemia de Covid-19 nas Marcas Pa\u00eds. Este relat\u00f3rio visa compreender melhor o impacto da Covid-19 nas Marcas Pa\u00eds e em todas as dimens\u00f5es da Bloom Consulting Brand Wheel\u00a9, bem como entender como a gest\u00e3o de crise [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2349,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[147,117,119],"tags":[172,270,271,289,269,144,272,286,353,354],"class_list":{"0":"post-2339","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-destaques","8":"category-pesquisa","9":"category-relatorios","10":"tag-bloom-consulting","11":"tag-covid-19","12":"tag-estudo","13":"tag-impacto","14":"tag-marcas-pais","15":"tag-nation-branding","16":"tag-pesquisa","17":"tag-relatorio","18":"tag-reports-pt-pt","19":"tag-research-pt-pt-2"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin 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