{"id":2344,"date":"2020-05-29T10:37:06","date_gmt":"2020-05-29T10:37:06","guid":{"rendered":"https:\/\/www.bloom-consulting.com\/journal\/?p=2344"},"modified":"2020-05-29T16:39:51","modified_gmt":"2020-05-29T16:39:51","slug":"estudo-covid-19-o-impacto-no-comportamento-dos-turistas","status":"publish","type":"post","link":"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/estudo-covid-19-o-impacto-no-comportamento-dos-turistas\/","title":{"rendered":"Estudo Covid-19 \u2013 O Impacto no Comportamento dos Turistas"},"content":{"rendered":"\n

A Bloom Consulting<\/a><\/strong> realizou dois estudos globais e independentes em conjunto com os parceiros D2-Analytics<\/a><\/strong> sobre o impacto da pandemia de Covid-19 nas Marcas Pa\u00eds.<\/p>\n\n\n\n

Este\nrelat\u00f3rio debru\u00e7a-se sobre o impacto da Covid-19 no Turismo<\/strong>, uma das\ndimens\u00f5es mais atingidas. O objetivo deste estudo \u00e9 perceber as mudan\u00e7as nas\nperce\u00e7\u00f5es dos turistas, as novas tend\u00eancias no setor e como as marcas podem\nrecuperar o setor atrav\u00e9s da pesquisa e da recolha de dados e informa\u00e7\u00e3o.<\/p>\n\n\n\n

O segundo relat\u00f3rio visa compreender melhor o impacto da Covid-19 nas Marcas dos Pa\u00edses<\/a><\/strong> e em todas as dimens\u00f5es da Bloom Consulting Brand Wheel<\/em>\u00a9, bem como entender como a gest\u00e3o de crise por parte dos governos afetou as perce\u00e7\u00f5es e as marcas. E apresenta um novo conceito \u2013 o Brand-Nought<\/em> \u2013 que serve de ferramenta para medir o impacto da crise nas dimens\u00f5es de Turismo, Investimento, Talento, Exporta\u00e7\u00e3o e Reputa\u00e7\u00e3o Geral.<\/p>\n\n\n\n

Este estudo foi apresentado pelo CEO da Bloom Consulting, Jos\u00e9 Filipe Torres, num webinar<\/em> do City Nation Place<\/em>, no dia 27 de maio de 2020. O webinar<\/em> contou ainda com a presen\u00e7a de Rebecca Smith, Diretora da New Zealand Story<\/em>, e de Niall Gibbons, CEO do Tourism Ireland<\/em>. Pode v\u00ea-lo ou rev\u00ea-lo aqui<\/a><\/strong>.<\/p>\n\n\n\n

Para compreender os diferentes pontos de vista e os novos comportamentos tur\u00edsticos, a Bloom Consulting lan\u00e7ou um inqu\u00e9rito internacional a 4 mil cidad\u00e3os, incluindo dos EUA, It\u00e1lia, Austr\u00e1lia e China. <\/strong>No total, foram mencionados 140 Pa\u00edses, tendo todas as opini\u00f5es nacionais sido retiradas da amostra.<\/p>\n\n\n\n

Em simult\u00e2neo, analis\u00e1mos pesquisas globais online de todos os Pa\u00edses do mundo utilizando o nosso software Digital Demand \u2013 D2. A extensa quantidade de dados forneceu-nos uma perspetiva \u00fanica dos comportamentos e tend\u00eancias online nos \u00faltimos meses.<\/p>\n\n\n\n

Fa\u00e7a o download do relat\u00f3rio completo aqui.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

A Bloom Consulting realizou dois estudos globais e independentes em conjunto com os parceiros D2-Analytics sobre o impacto da pandemia de Covid-19 nas Marcas Pa\u00eds. Este relat\u00f3rio debru\u00e7a-se sobre o impacto da Covid-19 no Turismo, uma das dimens\u00f5es mais atingidas. O objetivo deste estudo \u00e9 perceber as mudan\u00e7as nas perce\u00e7\u00f5es dos turistas, as novas tend\u00eancias […]<\/p>\n","protected":false},"author":3,"featured_media":2353,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[147,117,119],"tags":[172,288,270,271,287,144,272,286,353,354,233],"class_list":{"0":"post-2344","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-destaques","8":"category-pesquisa","9":"category-relatorios","10":"tag-bloom-consulting","11":"tag-comportamento-turistas","12":"tag-covid-19","13":"tag-estudo","14":"tag-impacto-turismo","15":"tag-nation-branding","16":"tag-pesquisa","17":"tag-relatorio","18":"tag-reports-pt-pt","19":"tag-research-pt-pt-2","20":"tag-turismo"},"yoast_head":"\nEstudo Covid-19 \u2013 O Impacto no Comportamento dos Turistas - Bloom Consulting<\/title>\n<meta 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