{"id":3430,"date":"2021-06-02T08:44:51","date_gmt":"2021-06-02T08:44:51","guid":{"rendered":"https:\/\/www.bloom-consulting.com\/journal\/?p=3430"},"modified":"2023-01-31T10:17:35","modified_gmt":"2023-01-31T10:17:35","slug":"the-importance-of-logos-in-place-branding","status":"publish","type":"post","link":"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/the-importance-of-logos-in-place-branding\/","title":{"rendered":"A import\u00e2ncia dos logos no Place Branding"},"content":{"rendered":"\n

Os pa\u00edses, regi\u00f5es e cidades podem ter o seu log\u00f3tipo, mas n\u00e3o devem esperar que este seja a solu\u00e7\u00e3o para uma estrat\u00e9gia de marca bem-sucedida. N\u00e3o temos nada contra os logos, mas achamos que eles t\u00eam algo contra o Place Branding. <\/p>\n\n\n\n

Correr um risco<\/strong><\/h4>\n\n\n\n

Os logos s\u00e3o importantes no Place Branding<\/a><\/strong>, tanto que n\u00e3o os deve usar. Para citar os 14 Passos para uma Marca Pa\u00eds<\/a><\/strong> da Bloom Consulting, \u201cconfie em n\u00f3s, isso vai poupar muito tempo, dinheiro e dores de cabe\u00e7a\u201d. Com isto queremos dizer, n\u00e3o lance a marca e n\u00e3o crie um novo log\u00f3tipo. <\/p>\n\n\n\n

Na nossa experi\u00eancia, os logotipos s\u00e3o uma cereja estragada no topo do bolo. Eles podem se tornar t\u00f3xicos, e um risco para a estrat\u00e9gia de Marca. A Bloom Consulting viu em primeira m\u00e3o Marcas territoriais que foram comprometidas devido \u00e0 cria\u00e7\u00e3o do logo, para que arriscar? Confie na sua Marca para atrair em vez de repelir. Em qualquer dos casos, os logotipos n\u00e3o v\u00e3o agregar valor significativo \u00e0 sua marca territorial. <\/p>\n\n\n\n

Os Logos n\u00e3o v\u00e3o criar uma marca, mas podem acabar com ela. <\/p>\n\n\n\n

O logo e o seu valor <\/strong><\/h4>\n\n\n\n

Em resumo, a cria\u00e7\u00e3o de um logo \u00e9 um processo dispendioso e com alto risco de insucesso. Espere um dos dois resultados poss\u00edveis: <\/p>\n\n\n\n

Em primeiro lugar, os logos s\u00e3o um elemento visual definitivo que est\u00e1 vinculado a um crit\u00e9rio de aprecia\u00e7\u00e3o muito vol\u00e1til, pode n\u00e3o ser aceite por todos. Nesse caso, o log\u00f3tipo trar\u00e1 pouco ou nenhum valor para a percep\u00e7\u00e3o global da Marca em quest\u00e3o. As Estrat\u00e9gias de Marca Territorial<\/a><\/strong> s\u00e3o inerentemente complexas e requerem um significado mais profundo do que a simples coloca\u00e7\u00e3o de um material gr\u00e1fico num um site ou numa fachada de um edif\u00edcio. Da mesma forma, os logotipos s\u00e3o frequentemente lan\u00e7ados ou revelados de forma dram\u00e1tica, substituindo algum outro recurso visual que pode ou n\u00e3o ter sido bem-sucedido. Isso, novamente, abre qualquer projeto de Place Branding \u00e0 cr\u00edtica em grande escala, podendo essa cr\u00edtica ofuscar todos os outros trabalhos bem conseguidos, realizados em paralelo.<\/p>\n\n\n\n

Em segundo lugar surge a falta de efic\u00e1cia. Se lhe ped\u00edssemos para pensar no logotipo do Chile, R\u00fassia ou Cincinnati, o que lhe viria \u00e0 mente? Sem fazer muita pesquisa, se n\u00e3o chegou a uma resposta, confirma o ponto que estamos a tentar provar. <\/p>\n\n\n\n

Claro que, quando pensamos na R\u00fassia, existem certas associa\u00e7\u00f5es que s\u00e3o mais generalizadas entre o p\u00fablico internacional. O Chile e Cincinnati, por outro lado, podem produzir resultados totalmente diferentes, isto \u00e9 a Marca territorial em a\u00e7\u00e3o. Em suma, o “logo” n\u00e3o vive sem custo, nas nossas mentes. De forma geral, como seres emocionais, vamos sempre lembrarmo-nos como um pa\u00eds e suas hist\u00f3rias nos fazem sentir. N\u00e3o vamos pensar no log\u00f3tipo car\u00edssimo, este ter\u00e1 sempre pouca ou nenhuma relev\u00e2ncia para os p\u00fablicos-alvo da Marca quando em rela\u00e7\u00e3o com o pa\u00eds e o seu povo. <\/p>\n\n\n\n

Os efeitos da familiaridade <\/strong><\/h4>\n\n\n\n

Dependendo do nosso n\u00edvel de familiaridade com o territ\u00f3rio em quest\u00e3o, teremos uma imagem mais colorida ou cinzenta deste e do seu povo, dependendo muito das nossas experi\u00eancias pessoais. A familiaridade desempenha um papel importante na constru\u00e7\u00e3o de percep\u00e7\u00f5es, os logos, no entanto, pouco fazem para afetar qualquer uma das extremidades deste espectro. Se n\u00e3o est\u00e1 familiarizado com um lugar, com o seu prop\u00f3sito, as pol\u00edticas e as pessoas, estar\u00e1 mais aberto a ser influenciado em termos de constru\u00e7\u00e3o de percep\u00e7\u00e3o. Se a primeira impress\u00e3o em algu\u00e9m n\u00e3o evoca uma emo\u00e7\u00e3o forte, h\u00e1 uma baixa chance de que tenha algum impacto. <\/p>\n\n\n\n

Por outro lado, aqueles que j\u00e1 est\u00e3o familiarizados com um lugar n\u00e3o se preocupam com o log\u00f3tipo. Essa parte da audi\u00eancia j\u00e1 estabeleceu uma liga\u00e7\u00e3o emocional com aquele lugar, a imagem que eles t\u00eam nas suas mentes \u00e9 mais poderosa do que qualquer representa\u00e7\u00e3o gr\u00e1fica ou simb\u00f3lica. <\/p>\n\n\n\n

Como ser engenhoso <\/strong><\/h4>\n\n\n\n

Agora que j\u00e1 apresent\u00e1mos o que pode correr mal ao investir num log\u00f3tipo, vamos nos focar no que pode correr bem ao n\u00e3o investir num log\u00f3tipo. <\/p>\n\n\n\n

\u201cA sua Marca territorial deve ser tratada como um navio, atrav\u00e9s do qual a identidade do pa\u00eds \u00e9 distribu\u00edda globalmente. Afaste-se dos preconceitos err\u00f4neos sobre o territ\u00f3rio e o seu povo.\u201d – 14 Passos para uma Marca Pa\u00eds<\/strong>: Passo 6 (definir a sua ideia central). <\/p>\n\n\n\n

Aqui, fazemos refer\u00eancia aos 14 Passos para uma Marca Pa\u00eds<\/strong> para esclarecer a import\u00e2ncia e a capacidade de uma estrat\u00e9gia de Marca territorial. Ao definir uma Ideia Central<\/a><\/strong>, adquirimos a capacidade de trabalhar com um prop\u00f3sito na ativa\u00e7\u00e3o dos pontos de contato da marca territorial. <\/p>\n\n\n\n

Quando algu\u00e9m \u00e9 questionado sobre o que pensa do seu pa\u00eds, qual \u00e9 a resposta que pretende ouvir? Pelo que quer ser conhecido? Por um logotipo ou por algo que realmente espelhe o que o seu pa\u00eds representa? O processo de branding de um Pa\u00eds pode ser imprevis\u00edvel, n\u00e3o vale a pena investir tempo e dinheiro em algo com t\u00e3o pouco retorno e com t\u00e3o alto risco de insucesso. Seja criativo e aloque fundos noutro lugar, crie uma marca significativa, digna de ser lembrada e capaz de se manter por conta pr\u00f3pria, sem um logotipo.<\/p>\n\n\n\n

Saiba mais: sobre os 14 Passos para uma Marca Pa\u00eds<\/a><\/strong> da Bloom Consulting<\/p>\n","protected":false},"excerpt":{"rendered":"

Os pa\u00edses, regi\u00f5es e cidades podem ter o seu log\u00f3tipo, mas n\u00e3o devem esperar que este seja a solu\u00e7\u00e3o para uma estrat\u00e9gia de marca bem-sucedida. N\u00e3o temos nada contra os logos, mas achamos que eles t\u00eam algo contra o Place Branding. Correr um risco Os logos s\u00e3o importantes no Place Branding, tanto que n\u00e3o os […]<\/p>\n","protected":false},"author":3,"featured_media":6280,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[147,111],"tags":[346,176,174,144,335,349,154,350,181,351,334],"class_list":{"0":"post-3430","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-destaques","8":"category-place-branding","9":"tag-cities-pt-pt-2","10":"tag-cities","11":"tag-countries","12":"tag-nation-branding","13":"tag-place-brand-strategy","14":"tag-place-brand-strategy-pt-pt","15":"tag-place-branding","16":"tag-regions-pt-pt-2","17":"tag-regions","18":"tag-strategy-pt-pt","19":"tag-strategy"},"yoast_head":"\nA import\u00e2ncia dos logos no Place Branding - Bloom Consulting<\/title>\n<meta name=\"description\" content=\"Logos are important in Place Branding. So much so that you shouldn\u2019t use them, \u201c[trust] us, this will save you a great deal of time, money and headaches.\u201d\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/the-importance-of-logos-in-place-branding\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A import\u00e2ncia dos logos no Place Branding - Bloom Consulting\" \/>\n<meta property=\"og:description\" content=\"Logos are important in Place Branding. So much so that you shouldn\u2019t use them, \u201c[trust] us, this will save you a great deal of time, money and headaches.\u201d\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/the-importance-of-logos-in-place-branding\/\" \/>\n<meta property=\"og:site_name\" content=\"Bloom Consulting\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bloomconsulting\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-02T08:44:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-31T10:17:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bloom-consulting.com\/journal\/wp-content\/uploads\/2021\/02\/Bloom_Consulting_Logos_Iceberg.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"824\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Bloom Consulting\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bloomconsult\" \/>\n<meta name=\"twitter:site\" content=\"@bloomconsult\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bloom Consulting\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/the-importance-of-logos-in-place-branding\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/the-importance-of-logos-in-place-branding\/\"},\"author\":{\"name\":\"Bloom Consulting\",\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/#\/schema\/person\/3d7381cc8b50765f7076fe5c49b78153\"},\"headline\":\"A import\u00e2ncia dos logos no Place Branding\",\"datePublished\":\"2021-06-02T08:44:51+00:00\",\"dateModified\":\"2023-01-31T10:17:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/the-importance-of-logos-in-place-branding\/\"},\"wordCount\":959,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/the-importance-of-logos-in-place-branding\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.bloom-consulting.com\/journal\/wp-content\/uploads\/2021\/02\/shutterstock_1012390420-Bloom-journal-roxo-e1702461535708.png\",\"keywords\":[\"Cities\",\"Cities\",\"Countries\",\"Nation Branding\",\"place brand strategy\",\"place brand strategy\",\"Place Branding\",\"Regions\",\"Regions\",\"strategy\",\"strategy\"],\"articleSection\":[\"Destaques\",\"Place Branding\"],\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/the-importance-of-logos-in-place-branding\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/the-importance-of-logos-in-place-branding\/\",\"url\":\"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/the-importance-of-logos-in-place-branding\/\",\"name\":\"A import\u00e2ncia dos logos no Place Branding - Bloom Consulting\",\"isPartOf\":{\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/the-importance-of-logos-in-place-branding\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/the-importance-of-logos-in-place-branding\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.bloom-consulting.com\/journal\/wp-content\/uploads\/2021\/02\/shutterstock_1012390420-Bloom-journal-roxo-e1702461535708.png\",\"datePublished\":\"2021-06-02T08:44:51+00:00\",\"dateModified\":\"2023-01-31T10:17:35+00:00\",\"description\":\"Logos are important in Place Branding. So much so that you shouldn\u2019t use them, \u201c[trust] us, this will save you a great deal of time, money and headaches.\u201d\",\"breadcrumb\":{\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/the-importance-of-logos-in-place-branding\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/the-importance-of-logos-in-place-branding\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/the-importance-of-logos-in-place-branding\/#primaryimage\",\"url\":\"https:\/\/www.bloom-consulting.com\/journal\/wp-content\/uploads\/2021\/02\/shutterstock_1012390420-Bloom-journal-roxo-e1702461535708.png\",\"contentUrl\":\"https:\/\/www.bloom-consulting.com\/journal\/wp-content\/uploads\/2021\/02\/shutterstock_1012390420-Bloom-journal-roxo-e1702461535708.png\",\"width\":2500,\"height\":3334,\"caption\":\"The importance of logos in Place Branding\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/the-importance-of-logos-in-place-branding\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A import\u00e2ncia dos logos no Place Branding\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/#website\",\"url\":\"https:\/\/www.bloom-consulting.com\/journal\/\",\"name\":\"Bloom Consulting\",\"description\":\"Journal\",\"publisher\":{\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.bloom-consulting.com\/journal\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/#organization\",\"name\":\"Bloom Consulting\",\"url\":\"https:\/\/www.bloom-consulting.com\/journal\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.bloom-consulting.com\/journal\/wp-content\/uploads\/2020\/01\/Logo_topo_3.jpg\",\"contentUrl\":\"https:\/\/www.bloom-consulting.com\/journal\/wp-content\/uploads\/2020\/01\/Logo_topo_3.jpg\",\"width\":430,\"height\":74,\"caption\":\"Bloom Consulting\"},\"image\":{\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/bloomconsulting\/\",\"https:\/\/x.com\/bloomconsult\",\"https:\/\/www.linkedin.com\/company\/58132\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/#\/schema\/person\/3d7381cc8b50765f7076fe5c49b78153\",\"name\":\"Bloom Consulting\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/df891e70a58df5ad439790a0e6015d6c7cf88d1b9ad54501539baa5a5db1201d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/df891e70a58df5ad439790a0e6015d6c7cf88d1b9ad54501539baa5a5db1201d?s=96&d=mm&r=g\",\"caption\":\"Bloom Consulting\"},\"description\":\"We are a firm that specializes in Nation Branding and City Branding with a range of innovative consulting services and proprietary technology to measure Place Brand strategy effectiveness and general reputation.\",\"sameAs\":[\"http:\/\/www.bloom-consulting.com\"],\"url\":\"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/author\/bloomconsulting\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"A import\u00e2ncia dos logos no Place Branding - Bloom Consulting","description":"Logos are important in Place Branding. So much so that you shouldn\u2019t use them, \u201c[trust] us, this will save you a great deal of time, money and headaches.\u201d","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/the-importance-of-logos-in-place-branding\/","og_locale":"pt_PT","og_type":"article","og_title":"A import\u00e2ncia dos logos no Place Branding - Bloom Consulting","og_description":"Logos are important in Place Branding. So much so that you shouldn\u2019t use them, \u201c[trust] us, this will save you a great deal of time, money and headaches.\u201d","og_url":"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/the-importance-of-logos-in-place-branding\/","og_site_name":"Bloom Consulting","article_publisher":"https:\/\/www.facebook.com\/bloomconsulting\/","article_published_time":"2021-06-02T08:44:51+00:00","article_modified_time":"2023-01-31T10:17:35+00:00","og_image":[{"width":1000,"height":824,"url":"https:\/\/www.bloom-consulting.com\/journal\/wp-content\/uploads\/2021\/02\/Bloom_Consulting_Logos_Iceberg.png","type":"image\/png"}],"author":"Bloom Consulting","twitter_card":"summary_large_image","twitter_creator":"@bloomconsult","twitter_site":"@bloomconsult","twitter_misc":{"Escrito por":"Bloom Consulting","Tempo estimado de leitura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/the-importance-of-logos-in-place-branding\/#article","isPartOf":{"@id":"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/the-importance-of-logos-in-place-branding\/"},"author":{"name":"Bloom Consulting","@id":"https:\/\/www.bloom-consulting.com\/journal\/#\/schema\/person\/3d7381cc8b50765f7076fe5c49b78153"},"headline":"A import\u00e2ncia dos logos no Place Branding","datePublished":"2021-06-02T08:44:51+00:00","dateModified":"2023-01-31T10:17:35+00:00","mainEntityOfPage":{"@id":"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/the-importance-of-logos-in-place-branding\/"},"wordCount":959,"commentCount":0,"publisher":{"@id":"https:\/\/www.bloom-consulting.com\/journal\/#organization"},"image":{"@id":"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/the-importance-of-logos-in-place-branding\/#primaryimage"},"thumbnailUrl":"https:\/\/www.bloom-consulting.com\/journal\/wp-content\/uploads\/2021\/02\/shutterstock_1012390420-Bloom-journal-roxo-e1702461535708.png","keywords":["Cities","Cities","Countries","Nation Branding","place brand strategy","place brand strategy","Place Branding","Regions","Regions","strategy","strategy"],"articleSection":["Destaques","Place Branding"],"inLanguage":"pt-PT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/the-importance-of-logos-in-place-branding\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/the-importance-of-logos-in-place-branding\/","url":"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/the-importance-of-logos-in-place-branding\/","name":"A import\u00e2ncia dos logos no Place Branding - Bloom Consulting","isPartOf":{"@id":"https:\/\/www.bloom-consulting.com\/journal\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/the-importance-of-logos-in-place-branding\/#primaryimage"},"image":{"@id":"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/the-importance-of-logos-in-place-branding\/#primaryimage"},"thumbnailUrl":"https:\/\/www.bloom-consulting.com\/journal\/wp-content\/uploads\/2021\/02\/shutterstock_1012390420-Bloom-journal-roxo-e1702461535708.png","datePublished":"2021-06-02T08:44:51+00:00","dateModified":"2023-01-31T10:17:35+00:00","description":"Logos are important in Place Branding. So much so that you shouldn\u2019t use them, \u201c[trust] us, this will save you a great deal of time, money and headaches.\u201d","breadcrumb":{"@id":"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/the-importance-of-logos-in-place-branding\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/the-importance-of-logos-in-place-branding\/"]}]},{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/the-importance-of-logos-in-place-branding\/#primaryimage","url":"https:\/\/www.bloom-consulting.com\/journal\/wp-content\/uploads\/2021\/02\/shutterstock_1012390420-Bloom-journal-roxo-e1702461535708.png","contentUrl":"https:\/\/www.bloom-consulting.com\/journal\/wp-content\/uploads\/2021\/02\/shutterstock_1012390420-Bloom-journal-roxo-e1702461535708.png","width":2500,"height":3334,"caption":"The importance of logos in Place Branding"},{"@type":"BreadcrumbList","@id":"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/the-importance-of-logos-in-place-branding\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/"},{"@type":"ListItem","position":2,"name":"A import\u00e2ncia dos logos no Place Branding"}]},{"@type":"WebSite","@id":"https:\/\/www.bloom-consulting.com\/journal\/#website","url":"https:\/\/www.bloom-consulting.com\/journal\/","name":"Bloom Consulting","description":"Journal","publisher":{"@id":"https:\/\/www.bloom-consulting.com\/journal\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.bloom-consulting.com\/journal\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Organization","@id":"https:\/\/www.bloom-consulting.com\/journal\/#organization","name":"Bloom Consulting","url":"https:\/\/www.bloom-consulting.com\/journal\/","logo":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/www.bloom-consulting.com\/journal\/#\/schema\/logo\/image\/","url":"https:\/\/www.bloom-consulting.com\/journal\/wp-content\/uploads\/2020\/01\/Logo_topo_3.jpg","contentUrl":"https:\/\/www.bloom-consulting.com\/journal\/wp-content\/uploads\/2020\/01\/Logo_topo_3.jpg","width":430,"height":74,"caption":"Bloom Consulting"},"image":{"@id":"https:\/\/www.bloom-consulting.com\/journal\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/bloomconsulting\/","https:\/\/x.com\/bloomconsult","https:\/\/www.linkedin.com\/company\/58132"]},{"@type":"Person","@id":"https:\/\/www.bloom-consulting.com\/journal\/#\/schema\/person\/3d7381cc8b50765f7076fe5c49b78153","name":"Bloom Consulting","image":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/www.bloom-consulting.com\/journal\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/df891e70a58df5ad439790a0e6015d6c7cf88d1b9ad54501539baa5a5db1201d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/df891e70a58df5ad439790a0e6015d6c7cf88d1b9ad54501539baa5a5db1201d?s=96&d=mm&r=g","caption":"Bloom Consulting"},"description":"We are a firm that specializes in Nation Branding and City Branding with a range of innovative consulting services and proprietary technology to measure Place Brand strategy effectiveness and general reputation.","sameAs":["http:\/\/www.bloom-consulting.com"],"url":"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/author\/bloomconsulting\/"}]}},"_links":{"self":[{"href":"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/wp-json\/wp\/v2\/posts\/3430","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/wp-json\/wp\/v2\/comments?post=3430"}],"version-history":[{"count":3,"href":"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/wp-json\/wp\/v2\/posts\/3430\/revisions"}],"predecessor-version":[{"id":5621,"href":"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/wp-json\/wp\/v2\/posts\/3430\/revisions\/5621"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/wp-json\/wp\/v2\/media\/6280"}],"wp:attachment":[{"href":"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/wp-json\/wp\/v2\/media?parent=3430"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/wp-json\/wp\/v2\/categories?post=3430"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/wp-json\/wp\/v2\/tags?post=3430"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}