{"id":3954,"date":"2021-10-12T12:31:04","date_gmt":"2021-10-12T12:31:04","guid":{"rendered":"https:\/\/www.bloom-consulting.com\/journal\/?p=3954"},"modified":"2021-10-14T10:41:31","modified_gmt":"2021-10-14T10:41:31","slug":"passo_7_esteja_on_brand_e_mantenha_se_on_brand","status":"publish","type":"post","link":"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/passo_7_esteja_on_brand_e_mantenha_se_on_brand\/","title":{"rendered":"Passo 7. Esteja ON Brand, e mantenha-se ON Brand"},"content":{"rendered":"\n

Criar metas e objetivos para si e para os outros vai-se tornando cada vez mais importante \u00e0 medida que o grupo de stakeholders envolvidos cresce. N\u00e3o perca de vista o que \u00e9 importante!<\/strong><\/h3>\n\n\n\n
\"\"
Nesta imagem, podemos ver a condu\u00e7\u00e3o de um workshop pela Bloom Consulting para criar e testar os pontos de contato da Marca. Como pode ver, os post-its s\u00e3o essenciais na nossa opera\u00e7\u00e3o \u2026<\/figcaption><\/figure>\n\n\n\n

N\u00e3o perca o foco, cumpra a sua Ideia Central. O sucesso da sua Marca depende da consist\u00eancia em todos os pontos de contato. Como o pode conseguir? Entenda o que significa estar ON e OFF Brand (alinhado ou n\u00e3o com a marca) criando um pequeno conjunto de perguntas (cerca de 10) que ajudar\u00e3o a verificar se os pontos de contato da marca (projetos, a\u00e7\u00f5es, pol\u00edticas) est\u00e3o alinhados com a mesma.<\/strong><\/p>\n\n\n\n

Revisitar regularmente a sua Ideia Central \u00e9 a chave para a estabiliza\u00e7\u00e3o e aceita\u00e7\u00e3o da marca. Agora que a sua ideia central foi definida, \u00e9 hora de formular os seus filtros On e OFF Brand.<\/p>\n\n\n\n

O objetivo destes filtros de Marca \u00e9 testar os seus projetos, novos e em curso. A Ideia Central \u00e9 a luz que orienta tudo o que \u00e9 Place Branding e os pontos de contato (projetos, a\u00e7\u00f5es, politicas) desenvolvidos a partir dela devem estar alinhados com este conceito. Os filtros On e OFF Brand s\u00e3o uma medida de defesa para nunca estar desalinhado com a marca e assim arriscar a constru\u00e7\u00e3o de uma perce\u00e7\u00e3o indesejada na mente dos seus p\u00fablicos-alvo.<\/p>\n\n\n\n

Ao questionar-se, por exemplo, se um evento est\u00e1 On ou OFF Brand, analise se ele tem liga\u00e7\u00e3o \u00e0 Ideia Central e se \u00e9 representativo dos comportamentos de marca definidos. O evento atrai a aten\u00e7\u00e3o certa? Transmite a vis\u00e3o da sua Marca? Existe alguma contradi\u00e7\u00e3o na mensagem e na a\u00e7\u00e3o que est\u00e1 a ser realizada? Testar a sua marca \u00e9 a \u00fanica forma de permanecer fiel ao que representa.<\/p>\n\n\n\n

A reter:<\/span><\/strong>
\u2013 Mantenha-se fiel \u00e0 sua ideia central.
\u2013 Crie filtros On e OFF Brand para se manter alinhado com a marca.
\u2013 Teste os pontos de contato da marca. S\u00e3o representativos da sua vis\u00e3o?<\/p>\n\n\n\n

\n
< Passo 6<\/a><\/div>\n\n\n\n
> Passo 8<\/a><\/div>\n<\/div>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Criar metas e objetivos para si e para os outros vai-se tornando cada vez mais importante \u00e0 medida que o grupo de stakeholders envolvidos cresce. N\u00e3o perca de vista o que \u00e9 importante! N\u00e3o perca o foco, cumpra a sua Ideia Central. O sucesso da sua Marca depende da consist\u00eancia em todos os pontos de […]<\/p>\n","protected":false},"author":3,"featured_media":4235,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[51],"tags":[172,171,346,153,349,154,170,350,351],"class_list":{"0":"post-3954","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sem-categoria","8":"tag-bloom-consulting","9":"tag-cidades","10":"tag-cities-pt-pt-2","11":"tag-marca-territorial","12":"tag-place-brand-strategy-pt-pt","13":"tag-place-branding","14":"tag-regioes","15":"tag-regions-pt-pt-2","16":"tag-strategy-pt-pt"},"yoast_head":"\nPasso 7. Esteja ON Brand, e mantenha-se ON Brand - Bloom Consulting<\/title>\n<meta name=\"description\" content=\"Criar metas e objetivos para si e para os outros vai-se tornando cada vez mais importante \u00e0 medida que o grupo de stakeholders envolvidos cresce. N\u00e3o perca de vista o que \u00e9 importante!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/passo_7_esteja_on_brand_e_mantenha_se_on_brand\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Passo 7. Esteja ON Brand, e mantenha-se ON Brand - Bloom Consulting\" \/>\n<meta property=\"og:description\" content=\"Criar metas e objetivos para si e para os outros vai-se tornando cada vez mais importante \u00e0 medida que o grupo de stakeholders envolvidos cresce. N\u00e3o perca de vista o que \u00e9 importante!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/passo_7_esteja_on_brand_e_mantenha_se_on_brand\/\" \/>\n<meta property=\"og:site_name\" content=\"Bloom Consulting\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bloomconsulting\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-12T12:31:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-14T10:41:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bloom-consulting.com\/journal\/wp-content\/uploads\/2021\/10\/passo_7.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bloom Consulting\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bloomconsult\" \/>\n<meta name=\"twitter:site\" content=\"@bloomconsult\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bloom Consulting\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/passo_7_esteja_on_brand_e_mantenha_se_on_brand\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/passo_7_esteja_on_brand_e_mantenha_se_on_brand\/\"},\"author\":{\"name\":\"Bloom Consulting\",\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/#\/schema\/person\/3d7381cc8b50765f7076fe5c49b78153\"},\"headline\":\"Passo 7. Esteja ON Brand, e mantenha-se ON Brand\",\"datePublished\":\"2021-10-12T12:31:04+00:00\",\"dateModified\":\"2021-10-14T10:41:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/passo_7_esteja_on_brand_e_mantenha_se_on_brand\/\"},\"wordCount\":375,\"publisher\":{\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/passo_7_esteja_on_brand_e_mantenha_se_on_brand\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.bloom-consulting.com\/journal\/wp-content\/uploads\/2021\/10\/passo_7.jpg\",\"keywords\":[\"Bloom Consulting\",\"Cidades\",\"Cities\",\"Marca Territorial\",\"place brand strategy\",\"Place Branding\",\"Regi\u00f5es\",\"Regions\",\"strategy\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/passo_7_esteja_on_brand_e_mantenha_se_on_brand\/\",\"url\":\"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/passo_7_esteja_on_brand_e_mantenha_se_on_brand\/\",\"name\":\"Passo 7. Esteja ON Brand, e mantenha-se ON Brand - Bloom Consulting\",\"isPartOf\":{\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/passo_7_esteja_on_brand_e_mantenha_se_on_brand\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/passo_7_esteja_on_brand_e_mantenha_se_on_brand\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.bloom-consulting.com\/journal\/wp-content\/uploads\/2021\/10\/passo_7.jpg\",\"datePublished\":\"2021-10-12T12:31:04+00:00\",\"dateModified\":\"2021-10-14T10:41:31+00:00\",\"description\":\"Criar metas e objetivos para si e para os outros vai-se tornando cada vez mais importante \u00e0 medida que o grupo de stakeholders envolvidos cresce. N\u00e3o perca de vista o que \u00e9 importante!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/passo_7_esteja_on_brand_e_mantenha_se_on_brand\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/passo_7_esteja_on_brand_e_mantenha_se_on_brand\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/passo_7_esteja_on_brand_e_mantenha_se_on_brand\/#primaryimage\",\"url\":\"https:\/\/www.bloom-consulting.com\/journal\/wp-content\/uploads\/2021\/10\/passo_7.jpg\",\"contentUrl\":\"https:\/\/www.bloom-consulting.com\/journal\/wp-content\/uploads\/2021\/10\/passo_7.jpg\",\"width\":1200,\"height\":630},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/passo_7_esteja_on_brand_e_mantenha_se_on_brand\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Passo 7. Esteja ON Brand, e mantenha-se ON Brand\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/#website\",\"url\":\"https:\/\/www.bloom-consulting.com\/journal\/\",\"name\":\"Bloom Consulting\",\"description\":\"Journal\",\"publisher\":{\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.bloom-consulting.com\/journal\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/#organization\",\"name\":\"Bloom Consulting\",\"url\":\"https:\/\/www.bloom-consulting.com\/journal\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.bloom-consulting.com\/journal\/wp-content\/uploads\/2020\/01\/Logo_topo_3.jpg\",\"contentUrl\":\"https:\/\/www.bloom-consulting.com\/journal\/wp-content\/uploads\/2020\/01\/Logo_topo_3.jpg\",\"width\":430,\"height\":74,\"caption\":\"Bloom Consulting\"},\"image\":{\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/bloomconsulting\/\",\"https:\/\/x.com\/bloomconsult\",\"https:\/\/www.linkedin.com\/company\/58132\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/#\/schema\/person\/3d7381cc8b50765f7076fe5c49b78153\",\"name\":\"Bloom Consulting\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/df891e70a58df5ad439790a0e6015d6c7cf88d1b9ad54501539baa5a5db1201d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/df891e70a58df5ad439790a0e6015d6c7cf88d1b9ad54501539baa5a5db1201d?s=96&d=mm&r=g\",\"caption\":\"Bloom Consulting\"},\"description\":\"We are a firm that specializes in Nation Branding and City Branding with a range of innovative consulting services and proprietary technology to measure Place Brand strategy effectiveness and general reputation.\",\"sameAs\":[\"http:\/\/www.bloom-consulting.com\"],\"url\":\"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/author\/bloomconsulting\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Passo 7. Esteja ON Brand, e mantenha-se ON Brand - Bloom Consulting","description":"Criar metas e objetivos para si e para os outros vai-se tornando cada vez mais importante \u00e0 medida que o grupo de stakeholders envolvidos cresce. N\u00e3o perca de vista o que \u00e9 importante!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/passo_7_esteja_on_brand_e_mantenha_se_on_brand\/","og_locale":"pt_PT","og_type":"article","og_title":"Passo 7. Esteja ON Brand, e mantenha-se ON Brand - Bloom Consulting","og_description":"Criar metas e objetivos para si e para os outros vai-se tornando cada vez mais importante \u00e0 medida que o grupo de stakeholders envolvidos cresce. N\u00e3o perca de vista o que \u00e9 importante!","og_url":"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/passo_7_esteja_on_brand_e_mantenha_se_on_brand\/","og_site_name":"Bloom Consulting","article_publisher":"https:\/\/www.facebook.com\/bloomconsulting\/","article_published_time":"2021-10-12T12:31:04+00:00","article_modified_time":"2021-10-14T10:41:31+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/www.bloom-consulting.com\/journal\/wp-content\/uploads\/2021\/10\/passo_7.jpg","type":"image\/jpeg"}],"author":"Bloom Consulting","twitter_card":"summary_large_image","twitter_creator":"@bloomconsult","twitter_site":"@bloomconsult","twitter_misc":{"Escrito por":"Bloom Consulting","Tempo estimado de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/passo_7_esteja_on_brand_e_mantenha_se_on_brand\/#article","isPartOf":{"@id":"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/passo_7_esteja_on_brand_e_mantenha_se_on_brand\/"},"author":{"name":"Bloom Consulting","@id":"https:\/\/www.bloom-consulting.com\/journal\/#\/schema\/person\/3d7381cc8b50765f7076fe5c49b78153"},"headline":"Passo 7. Esteja ON Brand, e mantenha-se ON Brand","datePublished":"2021-10-12T12:31:04+00:00","dateModified":"2021-10-14T10:41:31+00:00","mainEntityOfPage":{"@id":"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/passo_7_esteja_on_brand_e_mantenha_se_on_brand\/"},"wordCount":375,"publisher":{"@id":"https:\/\/www.bloom-consulting.com\/journal\/#organization"},"image":{"@id":"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/passo_7_esteja_on_brand_e_mantenha_se_on_brand\/#primaryimage"},"thumbnailUrl":"https:\/\/www.bloom-consulting.com\/journal\/wp-content\/uploads\/2021\/10\/passo_7.jpg","keywords":["Bloom Consulting","Cidades","Cities","Marca Territorial","place brand strategy","Place Branding","Regi\u00f5es","Regions","strategy"],"inLanguage":"pt-PT"},{"@type":"WebPage","@id":"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/passo_7_esteja_on_brand_e_mantenha_se_on_brand\/","url":"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/passo_7_esteja_on_brand_e_mantenha_se_on_brand\/","name":"Passo 7. Esteja ON Brand, e mantenha-se ON Brand - Bloom Consulting","isPartOf":{"@id":"https:\/\/www.bloom-consulting.com\/journal\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/passo_7_esteja_on_brand_e_mantenha_se_on_brand\/#primaryimage"},"image":{"@id":"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/passo_7_esteja_on_brand_e_mantenha_se_on_brand\/#primaryimage"},"thumbnailUrl":"https:\/\/www.bloom-consulting.com\/journal\/wp-content\/uploads\/2021\/10\/passo_7.jpg","datePublished":"2021-10-12T12:31:04+00:00","dateModified":"2021-10-14T10:41:31+00:00","description":"Criar metas e objetivos para si e para os outros vai-se tornando cada vez mais importante \u00e0 medida que o grupo de stakeholders envolvidos cresce. N\u00e3o perca de vista o que \u00e9 importante!","breadcrumb":{"@id":"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/passo_7_esteja_on_brand_e_mantenha_se_on_brand\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/passo_7_esteja_on_brand_e_mantenha_se_on_brand\/"]}]},{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/passo_7_esteja_on_brand_e_mantenha_se_on_brand\/#primaryimage","url":"https:\/\/www.bloom-consulting.com\/journal\/wp-content\/uploads\/2021\/10\/passo_7.jpg","contentUrl":"https:\/\/www.bloom-consulting.com\/journal\/wp-content\/uploads\/2021\/10\/passo_7.jpg","width":1200,"height":630},{"@type":"BreadcrumbList","@id":"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/passo_7_esteja_on_brand_e_mantenha_se_on_brand\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/"},{"@type":"ListItem","position":2,"name":"Passo 7. Esteja ON Brand, e mantenha-se ON Brand"}]},{"@type":"WebSite","@id":"https:\/\/www.bloom-consulting.com\/journal\/#website","url":"https:\/\/www.bloom-consulting.com\/journal\/","name":"Bloom Consulting","description":"Journal","publisher":{"@id":"https:\/\/www.bloom-consulting.com\/journal\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.bloom-consulting.com\/journal\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Organization","@id":"https:\/\/www.bloom-consulting.com\/journal\/#organization","name":"Bloom Consulting","url":"https:\/\/www.bloom-consulting.com\/journal\/","logo":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/www.bloom-consulting.com\/journal\/#\/schema\/logo\/image\/","url":"https:\/\/www.bloom-consulting.com\/journal\/wp-content\/uploads\/2020\/01\/Logo_topo_3.jpg","contentUrl":"https:\/\/www.bloom-consulting.com\/journal\/wp-content\/uploads\/2020\/01\/Logo_topo_3.jpg","width":430,"height":74,"caption":"Bloom Consulting"},"image":{"@id":"https:\/\/www.bloom-consulting.com\/journal\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/bloomconsulting\/","https:\/\/x.com\/bloomconsult","https:\/\/www.linkedin.com\/company\/58132"]},{"@type":"Person","@id":"https:\/\/www.bloom-consulting.com\/journal\/#\/schema\/person\/3d7381cc8b50765f7076fe5c49b78153","name":"Bloom Consulting","image":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/www.bloom-consulting.com\/journal\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/df891e70a58df5ad439790a0e6015d6c7cf88d1b9ad54501539baa5a5db1201d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/df891e70a58df5ad439790a0e6015d6c7cf88d1b9ad54501539baa5a5db1201d?s=96&d=mm&r=g","caption":"Bloom Consulting"},"description":"We are a firm that specializes in Nation Branding and City Branding with a range of innovative consulting services and proprietary technology to measure Place Brand strategy effectiveness and general reputation.","sameAs":["http:\/\/www.bloom-consulting.com"],"url":"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/author\/bloomconsulting\/"}]}},"_links":{"self":[{"href":"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/wp-json\/wp\/v2\/posts\/3954","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/wp-json\/wp\/v2\/comments?post=3954"}],"version-history":[{"count":6,"href":"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/wp-json\/wp\/v2\/posts\/3954\/revisions"}],"predecessor-version":[{"id":4170,"href":"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/wp-json\/wp\/v2\/posts\/3954\/revisions\/4170"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/wp-json\/wp\/v2\/media\/4235"}],"wp:attachment":[{"href":"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/wp-json\/wp\/v2\/media?parent=3954"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/wp-json\/wp\/v2\/categories?post=3954"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/wp-json\/wp\/v2\/tags?post=3954"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}