{"id":4014,"date":"2021-10-12T13:26:23","date_gmt":"2021-10-12T13:26:23","guid":{"rendered":"https:\/\/www.bloom-consulting.com\/journal\/?p=4014"},"modified":"2021-10-14T10:46:15","modified_gmt":"2021-10-14T10:46:15","slug":"passo-14-solidifique-a-sua-marca-na-comunidade","status":"publish","type":"post","link":"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/passo-14-solidifique-a-sua-marca-na-comunidade\/","title":{"rendered":"Passo 14. Solidifique a sua Marca na Comunidade"},"content":{"rendered":"\n

Implemente o PlaceMakingID\u00a9, envolvendo os cidad\u00e3os da sua comunidade, criando sentimento de perten\u00e7a, modificando os espa\u00e7os p\u00fablicos e materializando os conceitos do place branding<\/strong><\/h3>\n\n\n\n
\"\"
Workshop de PlaceMakingID\u00a9 coordenado pela Bloom Consulting em Mato Grosso do Sul, Brasil.<\/figcaption><\/figure>\n\n\n\n

Partindo da ideia que um lugar \u00e9 t\u00e3o bom quanto os seus espa\u00e7os p\u00fablicos, trabalhe para trazer a sua Marca para o territ\u00f3rio, criando uma experi\u00eancia alinhada e surpreendente tanto para os visitantes quanto para a pr\u00f3pria comunidade.<\/strong><\/p>\n\n\n\n

Falando em comunidade, este processo parte dela. Ningu\u00e9m melhor para entender o quotidiano do que a pr\u00f3pria comunidade. Dever\u00e1 envolver as pessoas na compreens\u00e3o dos problemas locais, e desenvolvimento de solu\u00e7\u00f5es.<\/p>\n\n\n\n

Habitualmente, a Bloom Consulting leva a cabo este passo, com a sua metodologia de Placemaking.ID\u00ae, que sobrep\u00f5e a abordagem do Place Branding a uma nova camada: as experi\u00eancias das pessoas nos espa\u00e7os p\u00fablicos. Hardware, Software e Peopleware.<\/strong><\/p>\n\n\n\n

D\u00ea in\u00edcio a este processo coletivo, crie e fortale\u00e7a os la\u00e7os comunit\u00e1rios, ampliando, cada vez mais o sentimento de perten\u00e7a. Isto ser\u00e1 muito importante na transforma\u00e7\u00e3o e evolu\u00e7\u00e3o do seu territ\u00f3rio. Qualquer projeto privado que surja conseguir\u00e1 alinhar o projeto urbano, comunica\u00e7\u00e3o e marketing em torno de algo aut\u00eantico e inerente ao lugar e que portanto n\u00e3o pode ser facilmente copiado.<\/p>\n\n\n\n

Num projeto p\u00fablico, por sua vez, este m\u00e9todo envolve as pessoas, e d\u00e1-lhes voz, cria espa\u00e7os \u00e0 sua medida e atua na mitiga\u00e7\u00e3o dos problemas da comunidade, gerando capital pol\u00edtico em forma de legado.<\/p>\n\n\n\n

Juntando toda a colabora\u00e7\u00e3o e co-cria\u00e7\u00e3o o Placemaking.ID\u00ae vem acompanhado de outros dois elementos essenciais ao mundo atual: perspectivas de futuro e antifragilidade para criarmos lugares \u201cfuture proof\u201d.<\/p>\n\n\n\n

A reter:<\/span><\/strong>
\u2013 Invista na rela\u00e7\u00e3o com a comunidade.
\u2013 Implemente a sua Marca na comunidade.
\u2013 Crie um territ\u00f3rio \u201cfuture proof\u201d<\/p>\n\n\n\n

\n
< Passo 13<\/a><\/div>\n\n\n\n
> Passo 15<\/a><\/div>\n<\/div>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Implemente o PlaceMakingID\u00a9, envolvendo os cidad\u00e3os da sua comunidade, criando sentimento de perten\u00e7a, modificando os espa\u00e7os p\u00fablicos e materializando os conceitos do place branding Partindo da ideia que um lugar \u00e9 t\u00e3o bom quanto os seus espa\u00e7os p\u00fablicos, trabalhe para trazer a sua Marca para o territ\u00f3rio, criando uma experi\u00eancia alinhada e surpreendente tanto para […]<\/p>\n","protected":false},"author":3,"featured_media":4256,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[51],"tags":[172,171,346,153,349,154,170,350,351],"class_list":{"0":"post-4014","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sem-categoria","8":"tag-bloom-consulting","9":"tag-cidades","10":"tag-cities-pt-pt-2","11":"tag-marca-territorial","12":"tag-place-brand-strategy-pt-pt","13":"tag-place-branding","14":"tag-regioes","15":"tag-regions-pt-pt-2","16":"tag-strategy-pt-pt"},"yoast_head":"\nPasso 14. 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