{"id":4019,"date":"2021-10-12T13:08:43","date_gmt":"2021-10-12T13:08:43","guid":{"rendered":"https:\/\/www.bloom-consulting.com\/journal\/?p=4019"},"modified":"2021-10-14T10:42:23","modified_gmt":"2021-10-14T10:42:23","slug":"passo-9-construa-o-seu-modelo-de-gestao-de-marca-territorial","status":"publish","type":"post","link":"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/passo-9-construa-o-seu-modelo-de-gestao-de-marca-territorial\/","title":{"rendered":"Passo 9. Construa o seu modelo de gest\u00e3o de Marca Territorial."},"content":{"rendered":"\n

Encontre a estrutura de gest\u00e3o que melhor responder\u00e1 de forma a ser bem-sucedido como a institui\u00e7\u00e3o respons\u00e1vel pela Marca.<\/strong><\/h3>\n\n\n\n
\"\"
Rascunhos iniciais de potenciais estruturas de gest\u00e3o e objetivos-alvo para um projeto de Marca territorial conduzido pela Bloom Consulting.<\/figcaption><\/figure>\n\n\n\n

Agora que j\u00e1 identificou as suas necessidades, tem os seus programas e projetos prontos a serem implementados e todas as ferramentas necess\u00e1rias, \u00e9 hora de se questionar: qual \u00e9 o modelo de gest\u00e3o ideal para garantir que os pontos de contato e as ferramentas de medi\u00e7\u00e3o previamente estabelecidas sejam implementadas corretamente? A estrutura adequada ser\u00e1 importante para manter a Marca.<\/strong><\/p>\n\n\n\n

Agora \u00e9 tempo de dar o salto de uma equipa provis\u00f3ria para a sua equipa executiva completa. \u00c9 muito importante que durante esta mudan\u00e7a na estrutura interna, os membros rec\u00e9m-recrutados estejam 100% alinhados e comprometidos com a Ideia Central.<\/p>\n\n\n\n

Esta expans\u00e3o assumir\u00e1 a forma de uma equipa de at\u00e9 10 pessoas que se dedicam \u00e0 marca, conhecem o seu papel e entendem a Ideia Central e a vis\u00e3o da marca do seu territ\u00f3rio.<\/p>\n\n\n\n

Um dos principais objetivos assumidos durante esta transi\u00e7\u00e3o ser\u00e1 o papel da gest\u00e3o em rela\u00e7\u00e3o \u00e0 Identidade Digital. Mais tarde, falaremos sobre a import\u00e2ncia de construir a oferta e a procura digital adequada.<\/p>\n\n\n\n

A equipa executiva liderar\u00e1 e conduzir\u00e1 a marca de forma cont\u00ednua. Estes \u201cconstrutores de marca\u201d devem ser formados sobre como decidir, implementar e gerir os projetos que ir\u00e3o espelhar esta sua Marca cuidadosamente pensada. Para al\u00e9m disso, \u00e9 necess\u00e1rio que todos falem a linguagem da Marca e que levem a cabo a\u00e7\u00f5es validadas pela Ideia Central.<\/p>\n\n\n\n

Ao transformar-se de uma start-up numa entidade estruturada, \u00e9 importante lembrar a todos os novos membros da equipa que s\u00e3o respons\u00e1veis por resultados, como capacita\u00e7\u00e3o do territ\u00f3rio e envolvimento dos atores locais.<\/p>\n\n\n\n

Com muita frequ\u00eancia, as institui\u00e7\u00f5es respons\u00e1veis pelas marcas sentem a necessidade de se envolver em pr\u00e1ticas cl\u00e1ssicas de marketing em vez de continuar a perseguir os seus objetivos reais. N\u00e3o deixe que a sua nova equipa siga esse caminho, conforme afirmamos anteriormente, \u00e9 necess\u00e1rio comunicar constante- mente os resultados e as a\u00e7\u00f5es levadas a cabo, mas o mais importante \u00e9 a a\u00e7\u00e3o, a implementa\u00e7\u00e3o dos pontos de contacto da marca.<\/p>\n\n\n\n

A reter:<\/span><\/strong>
\u2013 Descubra qual o modelo de gest\u00e3o ideal para a sua marca territorial.
\u2013 Aumente a sua equipa para cerca de 10 pessoas dedicadas \u00e0 marca.
\u2013 N\u00e3o assuma as pr\u00e1ticas cl\u00e1ssicas de marketing, mantenha-se fiel aos seus objetivos.<\/p>\n\n\n\n

\n
< Passo 8<\/a><\/div>\n\n\n\n
> Passo 10<\/a><\/div>\n<\/div>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Encontre a estrutura de gest\u00e3o que melhor responder\u00e1 de forma a ser bem-sucedido como a institui\u00e7\u00e3o respons\u00e1vel pela Marca. Agora que j\u00e1 identificou as suas necessidades, tem os seus programas e projetos prontos a serem implementados e todas as ferramentas necess\u00e1rias, \u00e9 hora de se questionar: qual \u00e9 o modelo de gest\u00e3o ideal para garantir […]<\/p>\n","protected":false},"author":3,"featured_media":4241,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[51],"tags":[172,171,346,153,349,154,170,350,351],"class_list":{"0":"post-4019","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sem-categoria","8":"tag-bloom-consulting","9":"tag-cidades","10":"tag-cities-pt-pt-2","11":"tag-marca-territorial","12":"tag-place-brand-strategy-pt-pt","13":"tag-place-branding","14":"tag-regioes","15":"tag-regions-pt-pt-2","16":"tag-strategy-pt-pt"},"yoast_head":"\nPasso 9. 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