{"id":4645,"date":"2022-04-07T09:16:43","date_gmt":"2022-04-07T09:16:43","guid":{"rendered":"https:\/\/www.bloom-consulting.com\/journal\/?p=4645"},"modified":"2022-04-07T09:16:47","modified_gmt":"2022-04-07T09:16:47","slug":"passo-3-pesquise-sua-identidade-digital","status":"publish","type":"post","link":"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/passo-3-pesquise-sua-identidade-digital\/","title":{"rendered":"Passo 3. Pesquise sua identidade digital"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><strong>Levante o que est\u00e1 sendo dito nas redes sobre o seu lugar<\/strong>.<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-src=\"https:\/\/www.bloom-consulting.com\/journal\/wp-content\/uploads\/2022\/03\/03_AF-1024x683.jpg\" alt=\"Person holding mobile phone\" class=\"wp-image-4533 lazyload\" data-srcset=\"https:\/\/www.bloom-consulting.com\/journal\/wp-content\/uploads\/2022\/03\/03_AF-1024x683.jpg 1024w, https:\/\/www.bloom-consulting.com\/journal\/wp-content\/uploads\/2022\/03\/03_AF-300x200.jpg 300w, https:\/\/www.bloom-consulting.com\/journal\/wp-content\/uploads\/2022\/03\/03_AF-768x512.jpg 768w, https:\/\/www.bloom-consulting.com\/journal\/wp-content\/uploads\/2022\/03\/03_AF-1536x1024.jpg 1536w, https:\/\/www.bloom-consulting.com\/journal\/wp-content\/uploads\/2022\/03\/03_AF-2048x1365.jpg 2048w, https:\/\/www.bloom-consulting.com\/journal\/wp-content\/uploads\/2022\/03\/03_AF-696x464.jpg 696w, https:\/\/www.bloom-consulting.com\/journal\/wp-content\/uploads\/2022\/03\/03_AF-1068x712.jpg 1068w, https:\/\/www.bloom-consulting.com\/journal\/wp-content\/uploads\/2022\/03\/03_AF-630x420.jpg 630w, https:\/\/www.bloom-consulting.com\/journal\/wp-content\/uploads\/2022\/03\/03_AF-1920x1280.jpg 1920w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/683;\" \/><figcaption>Pesquise sua identidade digital<\/figcaption><\/figure>\n\n\n\n<p><strong>Um bom mapeamento das redes sociais nos ajuda a ter uma vis\u00e3o para al\u00e9m da comunidade, essa vis\u00e3o \u00e9 essencial para compreendermos como equilibrar uma futura oferta desse lugar, seja ele uma cidade ou uma comunidade planejada.<\/strong><\/p>\n\n\n\n<p>Embora o ponto de partida seja a pr\u00f3pria comunidade como explicamos no passo anterior, \u00e9 igualmente importante saber o que o resto do mundo pensa de voc\u00ea, como voc\u00ea \u00e9 visto pelos outros, al\u00e9m de conseguir uma abrang\u00eancia mais ampla, indo muito al\u00e9m dos limites geogr\u00e1ficos impostos pelo engajamento corpo-a-corpo.<\/p>\n\n\n\n<p>Dessa forma compreenderemos o que pensam e o que falam sobre o nosso lugar, nos ajudando a orientar esfor\u00e7os na mitiga\u00e7\u00e3o de ru\u00eddos indesej\u00e1veis.<\/p>\n\n\n\n<p>Mas o que a pr\u00f3pria comunidade fala na internet tamb\u00e9m \u00e9 importante. Mesmo com parte dele em workshops presenciais, entender o que eles falam deles mesmos e do lugar onde vivem, trabalham ou estudam \u00e9 essencial para um cruzamento de fontes de pesquisa e compreens\u00e3o de poss\u00edveis vieses.<\/p>\n\n\n\n<p>Al\u00e9m da compreens\u00e3o do momento atual, a imers\u00e3o no universo digital proporciona um panorama dos caminhos futuros que lugares e comportamentos est\u00e3o tomando ao redor do mundo, ajudando a compreender tend\u00eancias e movimentos que po-dem fortalecer o car\u00e1ter din\u00e2mico e adapt\u00e1vel necess\u00e1rio aos lugares contempor\u00e2neos.<\/p>\n\n\n\n<p><strong><span style=\"color:#874e8e\" class=\"has-inline-color\">Lembre-se<\/span><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Comece pelo passado, compreenda o hoje, mas orientese para o futuro.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-white-color has-cyan-bluish-gray-background-color has-text-color has-background\" href=\"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/passo-2-engaje-a-comunidade\" style=\"border-radius:4px\">&lt; Passo 2<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-white-color has-cyan-bluish-gray-background-color has-text-color has-background\" href=\"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/passo-4-crie-uma-visao-compartilhada\" style=\"border-radius:4px\">&gt; Passo 4<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Levante o que est\u00e1 sendo dito nas redes sobre o seu lugar. Um bom mapeamento das redes sociais nos ajuda a ter uma vis\u00e3o para al\u00e9m da comunidade, essa vis\u00e3o \u00e9 essencial para compreendermos como equilibrar uma futura oferta desse lugar, seja ele uma cidade ou uma comunidade planejada. Embora o ponto de partida seja [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4763,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[51],"tags":[151,406],"class_list":{"0":"post-4645","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sem-categoria","8":"tag-identidade-digital","9":"tag-passo-3"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Passo 3. Pesquise sua identidade digital - Bloom Consulting<\/title>\n<meta name=\"description\" content=\"Um bom mapeamento das redes sociais nos ajuda a ter uma vis\u00e3o para al\u00e9m da comunidade, essa vis\u00e3o \u00e9 essencial para compreendermos como equilibrar uma futura oferta desse lugar, seja ele uma cidade ou uma comunidade planejada.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/passo-3-pesquise-sua-identidade-digital\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Passo 3. 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