{"id":5157,"date":"2022-07-19T11:57:34","date_gmt":"2022-07-19T11:57:34","guid":{"rendered":"https:\/\/www.bloom-consulting.com\/journal\/?p=5157"},"modified":"2025-03-04T15:11:48","modified_gmt":"2025-03-04T15:11:48","slug":"bloom-consulting-parceira-internacional-de-dados-para-o-forum-economico-mundial","status":"publish","type":"post","link":"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/bloom-consulting-parceira-internacional-de-dados-para-o-forum-economico-mundial\/","title":{"rendered":"Bloom Consulting: Parceira internacional de dados para o Relat\u00f3rio de Competitividade em Viagens e Turismo de 2021 (TTCR) para o F\u00f3rum Econ\u00f3mico Mundial"},"content":{"rendered":"\n

Relat\u00f3rio de Competitividade em Viagens e Turismo<\/strong><\/p>\n\n\n\n

A Bloom Consulting \u00e9 mais uma vez parceira de dados para o Relat\u00f3rio de Competitividade em Viagens e Turismo (TTCR) do F\u00f3rum Econ\u00f3mico Mundial (WEF), um “instrumento de benchmark estrat\u00e9gico” semestral que mede uma vasta gama de indicadores e pol\u00edticas relacionadas com o turismo e viagens de mais de 100 pa\u00edses.<\/p>\n\n\n\n

O relat\u00f3rio, a publicado no in\u00edcio de 2022, \u00e9 tamb\u00e9m um \u00edndice que d\u00e1 \u00e0s economias uma pontua\u00e7\u00e3o global – sobre o lugar que ocupam em rela\u00e7\u00e3o a outros pa\u00edses e regi\u00f5es. Al\u00e9m disso, o \u00edndice mede quaisquer altera\u00e7\u00f5es nas posi\u00e7\u00f5es, em compara\u00e7\u00e3o com os anos anteriores. Isto ajuda os pa\u00edses a medir se as estrat\u00e9gias de turismo est\u00e3o ou n\u00e3o a funcionar.<\/p>\n\n\n\n

O TTCR \u00e9 parte da Plataforma para Moldar o Futuro da Mobilidade, uma iniciativa do WEF que visa acelerar a transi\u00e7\u00e3o global para sistemas de transporte mais seguros, limpos e inclusivos, incluindo uma ind\u00fastria de turismo e viagens em evolu\u00e7\u00e3o.<\/p>\n\n\n\n

Impacto da pandemia no turismo e nas viagens<\/strong><\/strong><\/p>\n\n\n\n

Nos \u00faltimos dois anos, registaram-se mudan\u00e7as e perdas consider\u00e1veis no sector. Apesar da recupera\u00e7\u00e3o gradual, o sector dever\u00e1 perder mais 2 trili\u00f5es de d\u00f3lares (1,78 trili\u00f5es de euros) em receitas a n\u00edvel mundial em 2021, o mesmo entre os perdidos em 2020, segundo um recente relat\u00f3rio das Na\u00e7\u00f5es Unidas<\/a>.<\/p>\n\n\n\n

Embora a ind\u00fastria tenha come\u00e7ado a recuperar da pandemia Covid, n\u00e3o est\u00e1 imune a choques e retrocessos. A altera\u00e7\u00e3o das pol\u00edticas governamentais, as novas regras sobre vacinas e quarentenas, e a descoberta de novas muta\u00e7\u00f5es continuam a ter impacto na recupera\u00e7\u00e3o total da ind\u00fastria – como evidenciado pelo impacto econ\u00f3mico em 2021 – dois anos ap\u00f3s o in\u00edcio da pandemia. <\/p>\n\n\n\n

\u00c9 prov\u00e1vel, portanto, que o relat\u00f3rio possa ter em considera\u00e7\u00e3o uma multiplicidade de aspetos, desde o impacto da Covid-19 sobre o turismo, at\u00e9 \u00e0 governa\u00e7\u00e3o ou sustentabilidade.<\/p>\n\n\n\n

Muitos na ind\u00fastria j\u00e1 est\u00e3o a descrever estas mudan\u00e7as de valores como a \u201cGrande Reinicia\u00e7\u00e3o do Turismo<\/a>\u201d<\/a>, da\u00ed que os relat\u00f3rios de benchmarking do TTCR possam colocar uma maior \u00eanfase em futuros crit\u00e9rios focalizados, como estes.<\/p>\n\n\n\n

\"\"
Imagem: O \u00cdndice de Competitividade T&T de 2019 passado, ter\u00e1 a pandemia um efeito nos resultados globais?<\/em><\/figcaption><\/figure>\n\n\n\n

Como est\u00e1 organizado o \u00edndice TTCR?<\/strong><\/strong><\/p>\n\n\n\n

O \u00edndice \u00e9 uma ferramenta comparativa entre pa\u00edses que d\u00e1 uma vis\u00e3o extensiva do desempenho de um pa\u00eds em rela\u00e7\u00e3o ao turismo e \u00e0 competitividade das viagens.<\/p>\n\n\n\n

O WEF diz que o \u00edndice “serve como um instrumento de aferi\u00e7\u00e3o estrat\u00e9gica para os decisores pol\u00edticos, empresas e sectores complementares para fazer avan\u00e7ar o desenvolvimento futuro da T&T. Serve tamb\u00e9m como uma plataforma para o di\u00e1logo entre m\u00faltiplos intervenientes para compreender e antecipar as tend\u00eancias emergentes, adaptar as suas pol\u00edticas, pr\u00e1ticas e decis\u00f5es de investimento, e acelerar novos modelos”.<\/p>\n\n\n\n

Para recolher e analisar estes dados, o \u00edndice est\u00e1 organizado em quatro sub-\u00edndices, incluindo Enabling Environment, T&T Policy e Enabling Conditions, Infrastructure e Natural and Cultural Resources. Sob os sub-\u00edndices surgem 14 pilares mais espec\u00edficos. O quadro de medi\u00e7\u00e3o poderia ser atualizado este ano para refletir a mudan\u00e7a de prioridades na ind\u00fastria.<\/p>\n\n\n\n

\"Diagram\n\nDescription
Imagem: O quadro atual do \u00cdndice de Competitividade T&T de 2019. Muito provavelmente o quadro atual ter\u00e1 em considera\u00e7\u00e3o uma multiplicidade de novos aspetos, desde o impacto da Covid-19 no turismo, at\u00e9 \u00e0 governa\u00e7\u00e3o ou sustentabilidade<\/figcaption><\/figure>\n\n\n\n

Resili\u00eancia, por exemplo, que \u00e9 a capacidade de um destino para lidar com choques perturbadores tais como um surto, uma nova estirpe do v\u00edrus ou a altera\u00e7\u00e3o dos regulamentos governamentais; sustentabilidade, at\u00e9 que ponto os destinos investem no turismo sustent\u00e1vel, incluindo o ecoturismo; e seguran\u00e7a – \u00e9 um lugar considerado higi\u00e9nico e seguro?<\/p>\n\n\n\n

O papel da Bloom Consulting<\/strong> <\/strong><\/p>\n\n\n\n

A Bloom Consulting faz parte do Advisory Group para o Travel and Tourism Competitiveness Index e, juntamente com a sua empresa de intelig\u00eancia D2 – Analytics, \u00e9 um dos parceiros oficiais internacionais de dados para o relat\u00f3rio.<\/p>\n\n\n\n

Os dados estat\u00edsticos constituem dois ter\u00e7os do conjunto de dados do relat\u00f3rio, o outro ter\u00e7o prov\u00e9m de uma an\u00e1lise qualitativa do Inqu\u00e9rito de Opini\u00e3o Executivo anual do F\u00f3rum Econ\u00f3mico Mundial. Outros parceiros internacionais para este relat\u00f3rio incluem a International Air Transport Association , World Travel & Tourism Council, a World Tourism Organization, entre outros.<\/p>\n\n\n\n

A Bloom Consulting forneceu dados utilizando o seu Bloom Consulting Country Brand Ranking \u00a9<\/a> que juntos medem a efic\u00e1cia da Marca de um Pa\u00eds. A Bloom Consulting fornece consultoria de Marca Pa\u00eds e fornece an\u00e1lises e medi\u00e7\u00f5es sobre pa\u00edses, regi\u00f5es e cidades desde 2003 e orgulha-se de partilhar o seu conhecimento com o WEF desde 2015.  <\/p>\n\n\n\n

“Qualquer pessoa investida e envolvida em turismo e viagens deve ler este relat\u00f3rio e o novo a ser publicado em breve. Ele fornece informa\u00e7\u00f5es perspicazes sobre quais os pa\u00edses com bom desempenho, e porqu\u00ea. O relat\u00f3rio pormenoriza onde os pa\u00edses se situam dentro de um \u00edndice de classifica\u00e7\u00e3o, fornecendo assim provas concretas sobre quais as pol\u00edticas e estrat\u00e9gias que est\u00e3o a funcionar. Esperamos que os conhecimentos fornecidos pelas nossas ferramentas de RBC e de Procura Digital ajudem a pintar um quadro v\u00edvido dos pontos fortes e fracos das economias,” disse a Bloom Consulting.<\/p>\n\n\n\n

O Relat\u00f3rio de Viagens & Turismo de 2021 do WEF ser\u00e1 publicado no in\u00edcio de 2022.<\/p>\n\n\n\n

Publicado em 19.07.2022.<\/p>\n","protected":false},"excerpt":{"rendered":"

Relat\u00f3rio de Competitividade em Viagens e Turismo A Bloom Consulting \u00e9 mais uma vez parceira de dados para o Relat\u00f3rio de Competitividade em Viagens e Turismo (TTCR) do F\u00f3rum Econ\u00f3mico Mundial (WEF), um “instrumento de benchmark estrat\u00e9gico” semestral que mede uma vasta gama de indicadores e pol\u00edticas relacionadas com o turismo e viagens de mais […]<\/p>\n","protected":false},"author":3,"featured_media":4330,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[147,117,119],"tags":[],"class_list":{"0":"post-5157","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-destaques","8":"category-pesquisa","9":"category-relatorios"},"yoast_head":"\nBloom Consulting: Parceira internacional de dados para o F\u00f3rum Econ\u00f3mico Mundial<\/title>\n<meta name=\"description\" content=\"A 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