{"id":5180,"date":"2022-07-19T13:41:27","date_gmt":"2022-07-19T13:41:27","guid":{"rendered":"https:\/\/www.bloom-consulting.com\/journal\/?p=5180"},"modified":"2024-12-11T14:50:26","modified_gmt":"2024-12-11T14:50:26","slug":"destaques-do-ranking-da-marca-do-pais-2022-2023-edicao-comercial","status":"publish","type":"post","link":"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/destaques-do-ranking-da-marca-do-pais-2022-2023-edicao-comercial\/","title":{"rendered":"Destaques do Ranking da Marca do Pa\u00eds 2022 | 2023 Edi\u00e7\u00e3o comercial"},"content":{"rendered":"\n

O \u00faltimo Bloom Consulting Country Brand Ranking<\/a> \u00e9 o primeiro a revelar os impactos da Covid-19 no desempenho das Marcas Territoriais a n\u00edvel mundial. Juntamente com a situa\u00e7\u00e3o da sa\u00fade p\u00fablica mundial e a sua gest\u00e3o, decis\u00f5es pol\u00edticas como Brexit, eventos clim\u00e1ticos e outros deixaram a sua marca nos resultados deste ano. Note-se que esta edi\u00e7\u00e3o ainda n\u00e3o mostra o impacto da guerra R\u00fassia-Ucr\u00e2nia.<\/p>\n\n\n\n

Ent\u00e3o, quem escalou e quem trope\u00e7ou no ranking dos neg\u00f3cios deste ano? Neste artigo vamos olhar para os pa\u00edses que chegaram ao Top 10, e algumas das maiores subidas e descidas. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Melhores desempenhos<\/strong><\/strong><\/strong><\/p>\n\n\n\n

Apesar de Brexit, o Reino Unido (UK)<\/strong> tirou os Estados Unidos da Am\u00e9rica (EUA)<\/strong> do seu p\u00f3dio pela primeira vez desde o in\u00edcio do Bloom Consulting Country Brand Ranking. O Reino Unido manteve uma elevada taxa l\u00edquida de IDE e CBS Rating \u00a9 (AA), o que compensou o decr\u00e9scimo em D2 – Digital Demand \u00a9<\/a>.<\/p>\n\n\n\n

Tamb\u00e9m na Europa<\/strong>, a Fran\u00e7a<\/strong> ganhou terreno, e a Alemanha<\/strong> subiu quatro posi\u00e7\u00f5es no ranking mundial, gra\u00e7as \u00e0 natureza competitiva e inovadora da sua economia. A Europa est\u00e1 a consolidar-se como uma das regi\u00f5es mais atrativas para os investidores, uma vez que os resultados deste ano confirmam a tend\u00eancia verificada em edi\u00e7\u00f5es anteriores.<\/p>\n\n\n\n

Juntamente com os EUA, Canad\u00e1<\/strong> e Brasil<\/strong> continuam no Top 10 mundial, vendo apenas pequenas mudan\u00e7as no seu desempenho. Enquanto o Canad\u00e1 melhorou no D2 – Digital Demand \u00a9, teve uma pontua\u00e7\u00e3o mais baixa para o IDE l\u00edquido e desempenho das redes sociais.<\/p>\n\n\n\n

Na \u00c1sia, a \u00cdndia<\/strong> est\u00e1 agora na lideran\u00e7a, deixando para tr\u00e1s a China, Singapura e outros tradicionais pa\u00edses chave. As suas pontua\u00e7\u00f5es para D2 – Digital Demand \u00a9, o fluxo m\u00e9dio de IDE l\u00edquido e o desempenho dos meios de comunica\u00e7\u00e3o social s\u00e3o not\u00e1veis. A \u00cdndia colocou a fasquia alta para si pr\u00f3pria, o que provavelmente encorajar\u00e1 o sucesso continuado no futuro.<\/p>\n\n\n\n

Como regi\u00e3o, a Oce\u00e2nia reportou apenas flutua\u00e7\u00f5es menores. A Austr\u00e1lia<\/strong> continua firmemente na lideran\u00e7a, tendo perdido apenas uma posi\u00e7\u00e3o a n\u00edvel mundial, apesar das restri\u00e7\u00f5es muito rigorosas da Covid-19. <\/p>\n\n\n\n

Nenhum pa\u00eds de \u00c1frica conseguiu entrar no Top 10 mundial este ano ou mesmo no Top 25, e o ranking de \u00c1frica sofreu flutua\u00e7\u00f5es consider\u00e1veis. A Nig\u00e9ria<\/strong> est\u00e1 agora na lideran\u00e7a continental, empurrando a \u00c1frica do Sul<\/strong> para segundo lugar. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Maiores subidas e descidas<\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n\n

A \u00c1sia relatou algumas das varia\u00e7\u00f5es mais significativas. Embora n\u00e3o tenha conseguido entrar no Top 10, o Jap\u00e3o \u00e9 um pa\u00eds a observar. Tendo ganho 14 posi\u00e7\u00f5es no ranking, o Jap\u00e3o deu o maior salto deste ano, apesar da diminui\u00e7\u00e3o do seu IDE l\u00edquido e da queda no CBS Rating \u00a9. O pa\u00eds fez grandes avan\u00e7os em termos de D2 – Digital Demand \u00a9 e desempenho online. A sua Marca Pa\u00eds \u00e9 forte. <\/p>\n\n\n\n

Tamb\u00e9m na \u00c1sia, Singapura<\/strong> est\u00e1 de novo no bom caminho depois de ter deixado o Top 10 na \u00faltima edi\u00e7\u00e3o. Os esfor\u00e7os de mitiga\u00e7\u00e3o devem estar a funcionar como IDE l\u00edquido e as pontua\u00e7\u00f5es D2 – Digital Demand \u00a9 melhoraram. Singapura ostenta a mais elevada classifica\u00e7\u00e3o CBS (AAA) poss\u00edvel, o que ilustra a relev\u00e2ncia e a for\u00e7a da sua Marca Nacional. <\/p>\n\n\n\n

Tem sido um momento dram\u00e1tico para a China<\/strong>, que tem de enfrentar a ultrapassagem da \u00cdndia. Enquanto as pontua\u00e7\u00f5es das redes sociais e do desempenho online subiram, o pa\u00eds teve uma forte concorr\u00eancia. Naturalmente, a pandemia de Covid-19 tamb\u00e9m est\u00e1 a deixar a sua marca, o que pode come\u00e7ar a ser visto nos resultados para o IDE l\u00edquido e D2 – Digital Demand \u00a9. Sem d\u00favida, os efeitos continuar\u00e3o a fazer-se sentir \u00e0 medida que as car\u00eancias materiais forem redefinindo a cadeia global de abastecimento e as carteiras de investimento.<\/p>\n\n\n\n

Hong Kong<\/strong> tamb\u00e9m perdeu este ano, caindo em cinco pontos no ranking. Os acontecimentos pol\u00edticos e sociais de 2019 – 2020 deixaram a sua marca em D2 \u2013 Digital Demand \u00a9. O IDE l\u00edquido, no entanto, n\u00e3o sofreu.<\/p>\n\n\n\n

Para obter uma vis\u00e3o geral, descarregue o relat\u00f3rio completo <\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n\n

A edi\u00e7\u00e3o completa da Bloom Consulting Country Brand Ranking Neg\u00f3cios revelar\u00e1 mais sobre os aumentos, quedas e posi\u00e7\u00f5es est\u00e1veis deste ano. Como sempre, est\u00e1 dispon\u00edvel para download gratuito. O relat\u00f3rio foi concebido para servir de refer\u00eancia e ajudar os gestores de marcas e outros intervenientes no processo de Branding dos pa\u00edses. O F\u00f3rum Econ\u00f3mico Mundial, o Banco Mundial e a European travel Commission<\/em> utilizam os dados, tamb\u00e9m. <\/p>\n\n\n\n

Descarregue o Ranking completo da Bloom Consulting Country Brand Ranking <\/a>aqui.<\/p>\n\n\n\n

Publicado em 19.07.2022.<\/p>\n","protected":false},"excerpt":{"rendered":"

O \u00faltimo Bloom Consulting Country Brand Ranking \u00e9 o primeiro a revelar os impactos da Covid-19 no desempenho das Marcas Territoriais a n\u00edvel mundial. Juntamente com a situa\u00e7\u00e3o da sa\u00fade p\u00fablica mundial e a sua gest\u00e3o, decis\u00f5es pol\u00edticas como Brexit, eventos clim\u00e1ticos e outros deixaram a sua marca nos resultados deste ano. Note-se que esta […]<\/p>\n","protected":false},"author":3,"featured_media":5142,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[147,117,118],"tags":[450,460,462,356],"class_list":{"0":"post-5180","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-destaques","8":"category-pesquisa","9":"category-rankings-pt-pt","10":"tag-digital-identity-pt-pt-2","11":"tag-edicao-comercial","12":"tag-marcas-territoriais","13":"tag-place-branding-2-pt-pt"},"yoast_head":"\nDestaques do Ranking da Marca do Pa\u00eds 2022 | 2023 Edi\u00e7\u00e3o comercial<\/title>\n<meta name=\"description\" content=\"Ent\u00e3o, quem escalou e quem trope\u00e7ou no ranking dos neg\u00f3cios deste ano? 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