{"id":5588,"date":"2022-11-30T16:07:27","date_gmt":"2022-11-30T16:07:27","guid":{"rendered":"https:\/\/www.bloom-consulting.com\/journal\/?p=5588"},"modified":"2024-12-10T15:41:29","modified_gmt":"2024-12-10T15:41:29","slug":"placemaking-i-d","status":"publish","type":"post","link":"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/placemaking-i-d\/","title":{"rendered":"Placemaking I.D.\u00a9"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\"><strong><strong>As origens do<\/strong> Placemaking I.D.\u00a9<\/strong><\/h4>\n\n\n\n<p>Quando comecei a especializar-me no tema muito desconhecido do <strong><a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.bloom-consulting.com\/journal\/5-signs-you-need-a-place-brand-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Place Branding<\/a><\/strong>, fiquei surpreendido com o facto de estar (geralmente) mais preocupado com os impactos externos do que com os benef\u00edcios internos. Muito se disse sobre perce\u00e7\u00e3o e imagem, mas procurei encontrar algo mais tang\u00edvel. A minha forma\u00e7\u00e3o em planeamento urbano, adquirida no Brasil ao lado da arquitetura, levou-me a questionar: onde \u00e9 que a popula\u00e7\u00e3o local entra na equa\u00e7\u00e3o? Com o tempo, apercebi-me de que n\u00e3o eram tidos em considera\u00e7\u00e3o como me parecia necess\u00e1rio, ou pelo menos, n\u00e3o diretamente.<\/p>\n\n\n\n<p>Mais ou menos na mesma altura, estava a envolver-me recentemente no <strong><a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.bloom-consulting.com\/journal\/key-elements-to-successful-placemaking-in-the-new-decade\/\" target=\"_blank\" rel=\"noreferrer noopener\">Placemaking<\/a><\/strong>. O Placemaking est\u00e1 de certa forma ligada ao planeamento urbano, tendo em conta as pessoas do lugar. Mesmo com uma vis\u00e3o mais centrada no ser humano, os processos participativos eram em geral pontuais, t\u00e1ticos, micro, e muitas vezes n\u00e3o funcionavam de uma forma estrat\u00e9gica ou sistem\u00e1tica. Quando o faziam, tinham frequentemente o prop\u00f3sito de abordar uma quest\u00e3o essencial como a identidade cultural.<\/p>\n\n\n\n<p>Isolado num pa\u00eds onde na altura o Placemaking ou o Place Branding eram muito desconhecidos como campo ou mesmo como \u00e1rea de especializa\u00e7\u00e3o, lancei-me no mundo em busca de respostas. Naquele momento descobri que as duas classes eram desconhecidas uma para a outra. Os eventos internacionais n\u00e3o abordavam a outra disciplina como um parceiro compat\u00edvel para o conhecimento partilhado.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><strong>Envolver + compreender + propor + realizar = transformar<\/strong><\/strong><\/h4>\n\n\n\n<p>Esta sobreposi\u00e7\u00e3o entre Place Branding e Placemaking pareceu-me \u00f3bvia. Durante o ano de 2014, surgiu a ideia de uma f\u00f3rmula que parecia integrar as duas: envolver + compreender + propor + realizar = transformar. Era essencial acrescentar nestes esfor\u00e7os para transformar verdadeiramente um lugar, novo ou existente, concentrando-se em melhorar a vida das pessoas que a\u00ed vivem, trabalham, visitam e investem.<\/p>\n\n\n\n<p>Nasceu ent\u00e3o o Placemaking I.D.\u00a9. Uma fus\u00e3o das duas disciplinas. O Placemaking I.D.\u00a9 tem a capacidade de se envolver com as pessoas em torno de uma ideia partilhada na mesma medida em que compreende e prop\u00f5e orienta\u00e7\u00f5es para a transforma\u00e7\u00e3o do espa\u00e7o p\u00fablico partilhado, constru\u00eddo ou n\u00e3o. Esta \u00e9 uma abordagem que envolve as pessoas em torno de elementos intang\u00edveis e simb\u00f3licos, ao mesmo tempo que orienta este simbolismo atrav\u00e9s de elementos transformadores do espa\u00e7o f\u00edsico e dos pr\u00f3prios sectores de desenvolvimento econ\u00f3mico. Se o impacto social era algo procurado pelo Placemaking I.D.\u00a9, o seu desenvolvimento na <strong><a href=\"https:\/\/www.linkedin.com\/company\/bloom-consulting\/posts\/?feedView=all\">Bloom Consulting<\/a><\/strong> assumiu desde ent\u00e3o uma nova dimens\u00e3o, as <strong><a href=\"https:\/\/www.bloom-consulting.com\/journal\/place-branding-and-the-climate-emergency\/\">alteracoes climaticas<\/a><\/strong>. Agora, para al\u00e9m das pessoas, o ambiente encontra um lugar justo no processo, contribuindo ainda mais para a relev\u00e2ncia da abordagem.<\/p>\n\n\n\n<p>Um aspeto importante \u00e9 o facto do Placemaking I.D.\u00a9 poder ser utilizado nos sectores p\u00fablico e privado. Pode ter impactos igualmente positivos para um munic\u00edpio, estado, ou regi\u00e3o nacional, da mesma forma que pode trabalhar em nome de um bairro ou desenvolvimento imobili\u00e1rio recentemente planeado. A intensidade com que tem impacto na regi\u00e3o local variar\u00e1. As pr\u00f3prias cidades, na nossa opini\u00e3o, devem ser feitas e constru\u00eddas para as pessoas.<\/p>\n\n\n\n<p class=\"has-text-align-right\">Publicado em 30.11.2022.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As origens do Placemaking I.D.\u00a9 Quando comecei a especializar-me no tema muito desconhecido do Place Branding, fiquei surpreendido com o facto de estar (geralmente) mais preocupado com os impactos externos do que com os benef\u00edcios internos. Muito se disse sobre perce\u00e7\u00e3o e imagem, mas procurei encontrar algo mais tang\u00edvel. A minha forma\u00e7\u00e3o em planeamento urbano, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3492,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[147,84,146,107,78],"tags":[154,332,441],"class_list":{"0":"post-5588","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-destaques","8":"category-experts_opinion","9":"category-highlights","10":"category-opiniao-dos-especialistas","11":"category-our_work","12":"tag-place-branding","13":"tag-placemaking","14":"tag-placemaking-pt-pt"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Placemaking I.D.\u00a9 - Bloom Consulting<\/title>\n<meta name=\"description\" content=\"O Placemaking I.D.\u00a9 tem a capacidade de se envolver com as pessoas em torno de uma ideia 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