{"id":7679,"date":"2024-01-08T08:22:08","date_gmt":"2024-01-08T08:22:08","guid":{"rendered":"https:\/\/www.bloom-consulting.com\/journal\/?p=7679"},"modified":"2025-03-04T15:22:21","modified_gmt":"2025-03-04T15:22:21","slug":"a-bloom-place-academy","status":"publish","type":"post","link":"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/a-bloom-place-academy\/","title":{"rendered":"A Bloom Consulting Academy"},"content":{"rendered":"\n

Porque foi criada a Bloom Consulting Acedemy?<\/strong><\/h4>\n\n\n\n

No \u00e2mbito da pareceria pioneira com a Universidade de Middlesex, no Reino Unido, da qual resultou o primeiro mestrado do mundo em Place Branding, a Bloom Consulting formalizou a cria\u00e7\u00e3o de uma empresa parceira, A Bloom Consulting Academy.<\/p>\n\n\n\n

Esta que \u00e9 a primeira academia no mundo especializada em Place Branding<\/em>, oferece uma forma\u00e7\u00e3o de compet\u00eancias com certificado CPD (Continuing Professional Development<\/em>) para profissionais e equipas que trabalham diretamente com as marcas de pa\u00edses, regi\u00f5es e cidades em todo o mundo, no \u00e2mbito de \u00f3rg\u00e3os governativos, ag\u00eancias de promo\u00e7\u00e3o, planeamento, pol\u00edticas p\u00fablicas e marketing.<\/p>\n\n\n\n

Desde 2003 que a Bloom Consulting se dedica a esta \u00e1rea, liderando projetos de consultoria estrat\u00e9gica de Place Branding<\/em> em todo o mundo. Nos \u00faltimos anos, tornou-se evidente para a Bloom Consulting que existe uma procura muito pertinente de conhecimentos e forma\u00e7\u00e3o nas compet\u00eancias necess\u00e1rias para implementar estrat\u00e9gias de Place Branding<\/em> de forma sustent\u00e1vel, de modo a concretizar os objetivos das suas marcas.<\/p>\n\n\n\n

A miss\u00e3o da Bloom Consulting Academy \u00e9 capacitar e preparar as equipas respons\u00e1vel pela gest\u00e3o da marca nos pa\u00edses, regi\u00f5es e cidades, com base nos os conhecimentos e compet\u00eancias de que necessitam para dar vida \u00e0 sua vis\u00e3o da Marca Territorial.<\/p>\n\n\n\n\n\n

Qual \u00e9 a abordagem da Bloom Consulting Academy?<\/strong><\/strong><\/h2>\n\n\n\n
Uma mistura de teoria e pr\u00e1tica<\/strong><\/strong><\/h6>\n\n\n\n

Os cursos oferecidos na Bloom Consulting Academy s\u00e3o uma mistura de teoria e pr\u00e1tica no campo do Place Branding<\/em>, no \u00e2mbito dos exigentes padr\u00f5es do Ensino Superior do Reino Unido e dos requisitos do CPD (Continuing Professional Development<\/em>). Em suma, contaremos com programas de  excel\u00eancia pedag\u00f3gica suportada por muitos anos de experi\u00eancia real de trabalho em projetos de Place Branding<\/em>.<\/p>\n\n\n\n

Forma\u00e7\u00e3o personalizada adaptada \u00e0s necessidades dos clientes e dos indiv\u00edduos<\/strong><\/strong><\/h6>\n\n\n\n

A Bloom Consulting Academy acredita que todos os projetos devem ser personalizados, ao inv\u00e9s de utilizar uma f\u00f3rmula \u00fanica para todos os territ\u00f3rios. Assim sendo, os programas de forma\u00e7\u00e3o da Academia s\u00e3o adaptados \u00e0s necessidades espec\u00edficas do cliente e dos seus stakeholders<\/em>, quer se trate de uma equipa de estrat\u00e9gia de marca, de uma equipa de gest\u00e3o de destinos ou de marketing, de uma ag\u00eancia criativa ou de uma institui\u00e7\u00e3o local.<\/p>\n\n\n\n

A Bloom Consulting Academy oferece e proporciona uma combina\u00e7\u00e3o interativa de conhecimentos, aprendizagem e forma\u00e7\u00e3o de compet\u00eancias. Esta intera\u00e7\u00e3o ser\u00e1 feita de forma presencial e online<\/em> atrav\u00e9s de semin\u00e1rios, workshops e masterclasses<\/em>, consoante as necessidades identificadas.<\/p>\n\n\n\n

O que \u00e9 a oferta inicial de cursos e a quem se destina?<\/strong><\/strong><\/h2>\n\n\n\n

O curr\u00edculo da Bloom Consulting Academy abrange todos os aspetos do Place Branding<\/em> para permitir que os clientes executem as suas estrat\u00e9gias de marca tendo em considera\u00e7\u00e3o as diversas \u00e1reas-chave da marca.<\/p>\n\n\n\n

A Academia centrar-se-\u00e1 em tr\u00eas \u00e1reas da pr\u00e1tica de Place Branding:<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
    \n
  1. PInicia\u00e7\u00e3o \u00e0 marca para os \u201cGuardi\u00f5es da Marca\u201d<\/strong><\/li>\n<\/ol>\n\n\n\n

    Semin\u00e1rios e workshops personalizados concebidos para pol\u00edticos, funcion\u00e1rios p\u00fablicos de alto n\u00edvel, diretores e stakeholders<\/em> considerados relevantes. Estas ser\u00e3o as pessoas que atuar\u00e3o como “Guardi\u00f5es da Marca”, que ser\u00e3o dotados com os conhecimentos essenciais para embarquem numa estrat\u00e9gia abrangente da sua marca territorial. Ser\u00e1 promovido o conhecimento e as compet\u00eancias necess\u00e1rios para o desenvolvimento e a lideran\u00e7a eficazes da sua marca pa\u00eds, regi\u00e3o ou cidade.<\/p>\n\n\n\n

    Este programa pode ser desenvolvido atrav\u00e9s de workshops e semin\u00e1rios presenciais personalizados, que ter\u00e3o uma dura\u00e7\u00e3o de dois dias. <\/p>\n\n\n\n

    2. Set-up<\/em> da marca para os \u201cConstrutores da Marca\u201d<\/strong><\/p>\n\n\n\n

    Nas fases finais do desenvolvimento da estrat\u00e9gia da marca territorial, este programa visa criar orienta\u00e7\u00f5es essenciais sobre a estrutura\u00e7\u00e3o, o financiamento, o staffing<\/em> e a gest\u00e3o eficiente do processo de implementa\u00e7\u00e3o.<\/p>\n\n\n\n

    Dirigido aos sendo dirigido aos “Construtores da Marca”, a Bloom Consulting Academy providenciar\u00e1 todas as ferramentas para a otimiza\u00e7\u00e3o da transi\u00e7\u00e3o de estrat\u00e9gia para a\u00e7\u00e3o.<\/p>\n\n\n\n

    Este programa consistir\u00e1 em cursos modulares online<\/em>, juntamente com a op\u00e7\u00e3o de incluir semin\u00e1rios online ou presenciais. Este treino culminar\u00e1 numa Acredita\u00e7\u00e3o CPD e num certificado ap\u00f3s a conclus\u00e3o.<\/p>\n\n\n\n

    3. Escalamento da marca para os \u201cOperadores da Marca\u201d<\/strong><\/p>\n\n\n\n

    Orientado para territ\u00f3rios que est\u00e3o prontos para dar vida \u00e0 sua estrat\u00e9gia de marca, este programa centra-se nos conhecimentos e compet\u00eancias essenciais necess\u00e1rios para incorporar eficazmente as estrat\u00e9gias de marca atrav\u00e9s de pol\u00edticas, programas, projetos, eventos, narrativas e marketing da marca.<\/p>\n\n\n\n

    Este programa foca-se na discuss\u00e3o e assimila\u00e7\u00e3o dos principais requisitos de desenvolvimento e capacita\u00e7\u00e3o dos “Operadores de Marca”.<\/p>\n\n\n\n

    O programa foi concebido para gestores de projeto e staff <\/em>na \u201clinha da frente\u201d, oferecendo op\u00e7\u00f5es de aprendizagem flex\u00edveis, licenciamento online f\u00e1cil e acredita\u00e7\u00e3o e certifica\u00e7\u00e3o CPD ap\u00f3s a conclus\u00e3o.<\/p>\n\n\n\n

    O que \u00e9 que a Bloom Consulting Academy tem de diferente?<\/strong><\/strong><\/h2>\n\n\n\n

    \u00c9 a primeira Academia focada na estrat\u00e9gia e implementa\u00e7\u00e3o de marcas territoriais.<\/p>\n\n\n\n

    Baseia-se numa combina\u00e7\u00e3o inovadora de teoria acad\u00e9mica com experi\u00eancia pr\u00e1tica de sucesso no desenvolvimento, implementa\u00e7\u00e3o e gest\u00e3o de marcas territoriais.<\/p>\n\n\n\n

    \u00c9 desenvolvida e ministrada por profissionais da \u00e1rea que t\u00eam experi\u00eancia como educadores e formadores, fornecendo compet\u00eancias de forma presencial e online.<\/em><\/p>\n\n\n\n

    Foi-lhe atribu\u00eddo o estatuto de Acredita\u00e7\u00e3o e Certifica\u00e7\u00e3o CPD para o seu programa.<\/strong><\/p>\n\n\n\n

    Como contactar a Bloom Consulting Academy para saber mais sobre a sua oferta?<\/strong><\/p>\n\n\n\n

    Se quiser saber mais sobre a oferta da Academia, v\u00e1 a<\/p>\n\n\n\n

    www.bloomplaceacademy.com<\/a><\/p>\n\n\n\n

    www.bloom-consulting.com\/services\/bloom-place-academy<\/a><\/p>\n\n\n\n

    <\/a>Se quiser ter uma conversa explorat\u00f3ria sobre as necessidades de forma\u00e7\u00e3o da sua organiza\u00e7\u00e3o, contacte Bloom Consulting Academy.<\/p>\n\n\n\n

    Siga a Bloom Place Academy no LinkedIn<\/a>.<\/p>\n\n\n\n

    Publicado em 08.01.2024.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Porque foi criada a Bloom Consulting Acedemy? No \u00e2mbito da pareceria pioneira com a Universidade de Middlesex, no Reino Unido, da qual resultou o primeiro mestrado do mundo em Place Branding, a Bloom Consulting formalizou a cria\u00e7\u00e3o de uma empresa parceira, A Bloom Consulting Academy. Esta que \u00e9 a primeira academia no mundo especializada em […]<\/p>\n","protected":false},"author":3,"featured_media":11268,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[147,533],"tags":[547,548,549,356,550],"class_list":{"0":"post-7679","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-destaques","8":"category-educacao","9":"tag-bloom-place-academy-pt-pt","10":"tag-education-pt-pt","11":"tag-highlight-pt-pt","12":"tag-place-branding-2-pt-pt","13":"tag-place-branding-education-pt-pt"},"yoast_head":"\nA Bloom Consulting Academy - Bloom Consulting<\/title>\n<meta name=\"description\" content=\"Porqu\u00ea criar uma Academia? 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