{"id":9973,"date":"2024-10-01T06:30:00","date_gmt":"2024-10-01T06:30:00","guid":{"rendered":"https:\/\/www.bloom-consulting.com\/journal\/?p=9973"},"modified":"2024-12-11T15:01:44","modified_gmt":"2024-12-11T15:01:44","slug":"iman-e-jose-discutem-lancamento-escritorio-bloom-consulting-arabia-saudita","status":"publish","type":"post","link":"https:\/\/www.bloom-consulting.com\/journal\/pt-pt\/iman-e-jose-discutem-lancamento-escritorio-bloom-consulting-arabia-saudita\/","title":{"rendered":"Entrevista: Iman e Jos\u00e9 conversam sobre a Bloom Consulting na Ar\u00e1bia Saudita."},"content":{"rendered":"\n

A recente expans\u00e3o da Bloom Consulting para Riade na Ar\u00e1bia Saudita, sob a lideran\u00e7a de Iman Almutairi, representa um avan\u00e7o significativo nos avan\u00e7os do Place Branding no pa\u00eds. <\/p>\n\n\n\n

Nesta entrevista exclusiva com Jos\u00e9 e Iman, exploramos a vis\u00e3o da Bloom Consulting para a Ar\u00e1bia Saudita e o impacto transformador que pretende ter no cen\u00e1rio do Place Branding no pa\u00eds. Junte-se a n\u00f3s enquanto descobrimos as for\u00e7as motrizes por tr\u00e1s deste evento empolgante e desvendamos o seu promissor futuro para o pa\u00eds e n\u00e3o s\u00f3.<\/p>\n\n\n\n

Por qu\u00ea Riade?<\/strong><\/strong><\/h4>\n\n\n\n

Jose:<\/p>\n\n\n\n

A Bloom Consulting tem vindo a trabalhar com a Ar\u00e1bia Saudita j\u00e1 h\u00e1 algum tempo. A minha primeira visita ao pa\u00eds foi em 2016, durante os primeiros est\u00e1gios do desenvolvimento da Vis\u00e3o 2030. Em 2020, a Bloom Consulting teve a oportunidade de trabalhar no projeto de Marca da Cidade de Riade. Durante esse per\u00edodo, tamb\u00e9m estivemos envolvidos em projetos de outras regi\u00f5es e cidades, como Soudah e Medina. Ao longo deste percurso, tive o privil\u00e9gio de conhecer muitas pessoas de relevo na regi\u00e3o.<\/p>\n\n\n\n

O que mais me cativou foi o r\u00e1pido desenvolvimento e a transforma\u00e7\u00e3o significativa que o pa\u00eds estava a atravessar. O entusiasmo e o dinamismo demonstrados pelas pessoas durante esse processo foram realmente not\u00e1veis. Tornou-se evidente para mim que a Bloom Consulting precisaria de eventualmente estabelecer um escrit\u00f3rio em Riade para suportar ainda mais o nosso trabalho neste grande pa\u00eds.<\/p>\n\n\n\n

Como voc\u00eas se conheceram e por que decidiram arrancar as opera\u00e7\u00f5es em Riade?<\/strong><\/strong><\/h4>\n\n\n\n

Iman: <\/p>\n\n\n\n

Conheci o Jos\u00e9 em 2017 no f\u00f3rum City Place Nation<\/a>, em Londres, onde ele me apresentou a Bloom Consulting. Fiquei impressionada com a metodologia e a abordagem estrat\u00e9gica utilizada pela Bloom Consulting para definir a Ideia Central para pa\u00edses, regi\u00f5es e cidades.<\/p>\n\n\n\n

Depois de conhecer os seus projetos globais, decidimos implementar a Bloom Consulting na Ar\u00e1bia Saudita por meio de uma parceria com a Destination Consultancy, que representa exclusivamente o escrit\u00f3rio da Bloom Consulting na regi\u00e3o, especialmente considerando as iniciativas significativas em curso na Ar\u00e1bia Saudita como parte da Vis\u00e3o 2030.<\/p>\n\n\n\n

Jose: <\/p>\n\n\n\n

A Iman foi uma das pessoas com quem tive o prazer de colaborar durante as minhas visitas \u00e0 Ar\u00e1bia Saudita. Reconhecendo a necessidade das cidades, regi\u00f5es e do pa\u00eds como um todo em abordar o Place Branding, decidimos estabelecer este escrit\u00f3rio juntos com base na nossa experi\u00eancia e vis\u00e3o partilhadas.<\/p>\n\n\n\n

Por que \u00e9 importante que a Ar\u00e1bia Saudita tenha uma empresa internacional representada na regi\u00e3o?<\/strong><\/strong><\/p>\n\n\n\n

Iman: <\/p>\n\n\n\n

A combina\u00e7\u00e3o de know-how global e conhecimento local \u00e9 crucial para o sucesso dos projetos nacionais. Ao aproveitar a experi\u00eancia da Bloom Consulting em Nation e Place Branding, juntamente com a compreens\u00e3o da Destination sobre a cultura local, essas estrat\u00e9gias podem ser implementadas de forma mais eficiente a n\u00edveis estrat\u00e9gicos e operacionais.<\/p>\n\n\n\n

Jos\u00e9, qual \u00e9 a sua perspectiva sobre isso?<\/strong>

<\/span><\/p><\/h4>\n\n\n\n

Jose: <\/p>\n\n\n\n

Acredito que \u00e9 vital para as cidades da Ar\u00e1bia Saudita, especialmente \u00e0 medida que procuram se relacionar com mercados internacionais. A Bloom Consulting pode trazer sua vasta experi\u00eancia e know-how para a regi\u00e3o e para o pa\u00eds. Com mais de 20 anos de experi\u00eancia em Nation e Place Branding, estamos dedicados a apoiar as aspira\u00e7\u00f5es da Ar\u00e1bia Saudita neste setor.<\/p>\n\n\n\n

Quais os servi\u00e7os que o escrit\u00f3rio da Bloom Consulting em Riade oferecer\u00e1?<\/strong><\/p>\n\n\n\n

Jose:<\/p>\n\n\n\n

O escrit\u00f3rio da Bloom Consulting em Riade fornecer\u00e1 servi\u00e7os relacionados com Nation Branding, Region Branding e City Branding, Placemaking e Desenvolvimento Tur\u00edstico, para al\u00e9m de Place analytics.<\/p>\n\n\n\n

Iman, pode nos contar mais sobre a sua vis\u00e3o para o escrit\u00f3rio da Bloom Consulting em Riade?<\/strong><\/p>\n\n\n\n

Iman: <\/p>\n\n\n\n

Iremos garantir que as nossas estrat\u00e9gias ser\u00e3o implementadas em estreita coordena\u00e7\u00e3o com os clientes. A nossa vis\u00e3o \u00e9 elevar cidades e lugares na Ar\u00e1bia Saudita a uma plataforma internacional em termos de atra\u00e7\u00e3o de turistas, atra\u00e7\u00e3o de investimentos, promo\u00e7\u00e3o de exporta\u00e7\u00f5es de produtos e cultura, e atra\u00e7\u00e3o de talentos, destacando a qualidade de vida excepcional da Ar\u00e1bia Saudita.<\/p>\n\n\n\n

H\u00e1 mais alguma coisa que gostariam de acrescentar?<\/strong><\/strong><\/p>\n\n\n\n

Jose:<\/p>\n\n\n\n

Estamos muito entusiasmados em acolher a Ar\u00e1bia Saudita na fam\u00edlia Bloom Consulting, pois aporta uma valiosa experi\u00eancia e insights culturais. Esta \u00e9 uma coopera\u00e7\u00e3o muito importante, pois \u00e9 o nosso primeiro escrit\u00f3rio de l\u00edngua \u00e1rabe. Dada a not\u00e1vel transforma\u00e7\u00e3o na regi\u00e3o, acreditamos que estamos bem-posicionados para causar um impacto positivo. “Ahlan wa sahlan” (Bem-vindo) \u00e0 equipa Bloom Consulting, Iman!<\/p>\n\n\n\n

Iman:<\/p>\n\n\n\n

Obrigada! Estou muito entusiasmada com o resultado fant\u00e1stico que a Bloom Consulting ter\u00e1 na Ar\u00e1bia Saudita.<\/p>\n\n\n\n

Publicado em 09.09.2024.<\/p>\n","protected":false},"excerpt":{"rendered":"

A recente expans\u00e3o da Bloom Consulting para Riade na Ar\u00e1bia Saudita, sob a lideran\u00e7a de Iman Almutairi, representa um avan\u00e7o significativo nos avan\u00e7os do Place Branding no pa\u00eds. Nesta entrevista exclusiva com Jos\u00e9 e Iman, exploramos a vis\u00e3o da Bloom Consulting para a Ar\u00e1bia Saudita e o impacto transformador que pretende ter no cen\u00e1rio do […]<\/p>\n","protected":false},"author":3,"featured_media":10149,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[99,147],"tags":[352,348,449],"class_list":{"0":"post-9973","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-bastidores","8":"category-destaques","9":"tag-nation-and-place-brand-pt-pt","10":"tag-nation-branding-pt-pt-2","11":"tag-tourism-development-pt-pt"},"yoast_head":"\nLan\u00e7amento do escrit\u00f3rio da Bloom Consulting na Ar\u00e1bia Saudita - Bloom Consulting<\/title>\n<meta name=\"description\" content=\"Nesta entrevista exclusiva com Jos\u00e9e e Iman, exploramos a vis\u00e3o do escrit\u00f3rio da Bloom 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