{"id":2220,"date":"2020-04-28T12:25:58","date_gmt":"2020-04-28T12:25:58","guid":{"rendered":"https:\/\/www.bloom-consulting.com\/journal\/?p=2220"},"modified":"2025-11-13T15:42:33","modified_gmt":"2025-11-13T15:42:33","slug":"16-things-you-may-not-know-about-bloom-consulting","status":"publish","type":"post","link":"https:\/\/www.bloom-consulting.com\/journal\/16-things-you-may-not-know-about-bloom-consulting\/","title":{"rendered":"16 things you may not know about Bloom Consulting"},"content":{"rendered":"\n<p>Since 2003, Bloom Consulting has developed Nation and Place Branding strategies for various local and national governments around the world. And we have been telling our client&#8217;s case studies over the years. But, how about Bloom Consulting itself? Get to know some fun facts about the team and some stories about the early years. We give you a clue: the image in this text is all about number 12! Find out what it means and enjoy the rest of the list!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>1 <\/strong>\u2013 Our team consists of 20 Bloomers in 4 international offices (Madrid, London, Lisbon and Sao Paulo).<\/h4>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>2<\/strong> \u2013 Altogether, our senior consultants have 70 years of experience in Nation and Place Branding.<\/h4>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>3<\/strong> \u2013 Bloom Consulting&#8217;s team has almost a 50-year age difference (nothing but young spirits here!).<\/h4>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>4<\/strong> \u2013 Although the founding partner Jose Filipe Torres has worked in Nation Branding since 2001, Bloom Consulting\u2019s first &#8220;big&#8221; client was the Bulgarian Government<em>, <\/em>backin 2005, for King and former Prime Minister Simeon Saxe-Coburg-Gotha. Bloom Consulting developed a brand strategy for the <em>Bulgarian Investment Promotion Agency<\/em> during their integration to the European Union. Achieved in just three years, our 10-year projection received venture capital investments that drastically increased by \u20ac560 million in the first year.<\/h4>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>5<\/strong> \u2013 We worked with 31 Countries, 18 Regions, 35 Cities and 5 private entities (and counting!).<\/h4>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>6 <\/strong>\u2013 The Bloomer who has travelled the most is Malcom Allan; he has visited 98 Countries.<\/h4>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>7<\/strong> \u2013 The top 5 of universities our interns come from are: IE University (Spain), University of Vienna (Austria), University of Lausanne (Switzerland), University of Antwerp (Belgium) and Universidade Nova de Lisboa (Portugal).<\/h4>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>8<\/strong> \u2013 Our first ranking was launched in 2011, the <em><a rel=\"noreferrer noopener\" aria-label=\"Bloom Consulting Country Brand Ranking (opens in a new tab)\" href=\"https:\/\/www.bloom-consulting.com\/en\/country-brand-ranking\" target=\"_blank\">Bloom Consulting Country Brand Ranking<\/a><\/em>\u00a9.<\/h4>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>9<\/strong> \u2013 Multilingual could be Bloom Consulting\u2019s \u201cmiddle\u201d name! Bloomers are fluent in a total of eleven languages. These include English, Spanish, Catalan, French, Portuguese, Italian, German, Greek, Polish, Bulgarian and Farsi.<\/h4>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>10<\/strong> \u2013 Bloom Consulting was created in 2003 by three partners: Jose, Patricia and Martin. The name Bloom was suggested by Martin and the others instantly fell in love with the name because it illustrates enthusiasm, which is still our core value.<\/h4>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>11 &#8211; <\/strong>Bloom Consulting current business partners are Malcolm, Jose, Gonzalo, Filipe and Joao.<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-src=\"https:\/\/www.bloom-consulting.com\/journal\/wp-content\/uploads\/2020\/04\/Bloom-first-logo-1024x683.jpeg\" alt=\"First Bloom Consulting logo\" class=\"wp-image-12137 lazyload\" data-srcset=\"https:\/\/www.bloom-consulting.com\/journal\/wp-content\/uploads\/2020\/04\/Bloom-first-logo-1024x683.jpeg 1024w, https:\/\/www.bloom-consulting.com\/journal\/wp-content\/uploads\/2020\/04\/Bloom-first-logo-300x200.jpeg 300w, https:\/\/www.bloom-consulting.com\/journal\/wp-content\/uploads\/2020\/04\/Bloom-first-logo-768x512.jpeg 768w, https:\/\/www.bloom-consulting.com\/journal\/wp-content\/uploads\/2020\/04\/Bloom-first-logo-1536x1024.jpeg 1536w, https:\/\/www.bloom-consulting.com\/journal\/wp-content\/uploads\/2020\/04\/Bloom-first-logo-2048x1365.jpeg 2048w, https:\/\/www.bloom-consulting.com\/journal\/wp-content\/uploads\/2020\/04\/Bloom-first-logo-630x420.jpeg 630w, https:\/\/www.bloom-consulting.com\/journal\/wp-content\/uploads\/2020\/04\/Bloom-first-logo-696x464.jpeg 696w, https:\/\/www.bloom-consulting.com\/journal\/wp-content\/uploads\/2020\/04\/Bloom-first-logo-1068x712.jpeg 1068w, https:\/\/www.bloom-consulting.com\/journal\/wp-content\/uploads\/2020\/04\/Bloom-first-logo-1920x1280.jpeg 1920w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/683;\" \/><figcaption class=\"wp-element-caption\">First Bloom Consulting logo<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>12<\/strong> \u2013 Bloom Consulting chose its identity colours to exemplify its audacity and enthusiasm with pink, while counterbalancing this with black to demonstrate its professionalism and seriousness.<\/h4>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>13<\/strong> \u2013 Our first office was in Madrid and our second opened in Lisbon.<\/h4>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>14<\/strong> \u2013 Initially, since Bloom had little to no funds, Jose made several trips between Madrid and Lisbon by bus &#8230;11 hours each way, two or three times a month, for some years! <\/h4>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>15<\/strong> \u2013 The longest business trip made by a team member was Lisbon \u2013 Paris \u2013 San Jose \u2013 Paris \u2013 Tokyo \u2013 Sydney in 4 days! Jose stayed in San Jose for a day to catch his breath before continuing on. On another business trip, he managed to travel Paris \u2013 Los Angeles \u2013 San Francisco \u2013 New York City \u2013 Boston \u2013 New York City \u2013 Lisbon in just 5 days.<\/h4>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>16<\/strong> \u2013 Today, Bloom Consulting publishes its 5 Indexes and several other interesting research reports related to Nation and Place Branding. It\u2019s an official partner of City Nation Place, collaborates with World Economic Forum and worked with OECD in the past as well. And it was featured in major media networks such as BBC, The Economist, <a rel=\"noreferrer noopener\" aria-label=\"Forbes (opens in a new tab)\" href=\"https:\/\/www.forbes.com\/2009\/10\/05\/well-liked-countries-lifestyle-real-estate-tourism-america.html#7bdf38525cbd\" target=\"_blank\">Forbes<\/a>, <a rel=\"noreferrer noopener\" aria-label=\"The Guardian (opens in a new tab)\" href=\"https:\/\/www.forbes.com\/2009\/10\/05\/well-liked-countries-lifestyle-real-estate-tourism-america.html#4b534a9b5cbd\" target=\"_blank\">The Guardian<\/a> and CNN.<\/h4>\n\n\n\n<p class=\"has-text-align-right\">Published on 17.09.2020.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Since 2003, Bloom Consulting has developed Nation and Place Branding strategies for various local and national governments around the world. And we have been telling our client&#8217;s case studies over the years. But, how about Bloom Consulting itself? Get to know some fun facts about the team and some stories about the early years. We [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":12137,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[85],"tags":[268,173,213,266,267,183],"class_list":{"0":"post-2220","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-behind_the_scenes","8":"tag-behind-the-scenes","9":"tag-bloom-consulting-2","10":"tag-bloom-consulting-team","11":"tag-bloomers","12":"tag-fun-facts","13":"tag-nation-and-place-branding"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>16 things you may not know about Bloom Consulting - Bloom Consulting<\/title>\n<meta name=\"description\" content=\"A list of 16 fun facts about the history of Bloom Consulting, its team and some unknown stories from the first years of the company.\" 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