{"id":2552,"date":"2020-07-09T16:11:12","date_gmt":"2020-07-09T16:11:12","guid":{"rendered":"https:\/\/www.bloom-consulting.com\/journal\/?p=2552"},"modified":"2024-12-10T10:39:29","modified_gmt":"2024-12-10T10:39:29","slug":"covid-19-an-opportunity-for-smaller-nation-and-place-brands","status":"publish","type":"post","link":"https:\/\/www.bloom-consulting.com\/journal\/covid-19-an-opportunity-for-smaller-nation-and-place-brands\/","title":{"rendered":"Covid-19: An opportunity for smaller Nation and Place Brands"},"content":{"rendered":"\n

As the Covid-19 pandemic has unravelled over the last few months, there has been a silver lining: the accelerated process of digitalization in Countries, Regions, and Cities. Governments, businesses, industries, and individuals from all over the world were forced to adapt faster than ever to a new reality and to operate differently. This next normal is preparing us all to a more digitally advanced future and renewed Nation and Place Brands.<\/p>\n\n\n\n

The development of\nnew trends and adjustments made by digital transformation has accelerated and\ncemented into businesses and places, even those that were initially hesitant to\nadopt these changes. Thus, the digitalization of public services by national\nand local governments and the implementation of remote work has been quick and\ndynamic. Economies are experiencing their survival online, through multiple\ndigital services, from telecommunications platforms and apps to e-commerce and\ndigital media, among others.<\/p>\n\n\n\n

As we start easing into the so-called \u2018next normal\u2019 and continue preparing for future crisis events, one of the main lessons that we should learn moving forward is that developing digital services and systems will make Countries, Regions and Cities more resilient and able to function even with large-scale economic disruptions.<\/p>\n\n\n\n

By promoting digital and alternative learning and remote work, we are shaping the future and encouraging citizens to rethink their way of life and where they want to live it. This may be far away from the big Countries and big Cities, as they have been the epicentre of the current outbreak. This means there\u2019s an opportunity for smaller Nation and Place Brands to attract more talent to their territories by becoming Digital Countries and Digital Cities.<\/p>\n\n\n\n

But let\u2019s go back to see how we got here.<\/p>\n\n\n\n

How it all began: From lockdowns\nto remote working<\/strong><\/h4>\n\n\n\n

To tackle the new Coronavirus pandemic, Countries, Regions and Cities across the world have implemented several strict policies and measures to slow the spread of the virus. Lockdowns, school and workplace closures, cancellation of events and public gatherings and limitation on public transport enforced a physical distance between people, affecting their lives and especially their mobility.<\/p>\n\n\n\n

According to a Bloom Consulting study, 46% of the\nrespondents were working from home during lockdown. The health crisis has led\nmany professionals to experience, for the first time, remote work and their\npositive experience of it makes them want to extend this possibility. They are\nopen to combining it with the more traditional work model.<\/p>\n\n\n\n

Employees and companies are rethinking their work\nmethodologies given the advantages of remote working: increased productivity,\navoidance of travel and achieving a better balance between work and personal\nlife.<\/p>\n\n\n\n

People will no longer need to work in defined places\nand commuting will become less frequent, which will also have a positive impact\non the environment. The increase in distance working will bring a\ndiversification of workplaces as people seek new spaces to work and live,\nespecially in smaller, rural areas.<\/p>\n\n\n\n

That means that people will be willing to travel longer distances occasionally, if that allows them to have larger and more accessible houses, away from the turmoil of urban areas and in a safer place that gives them more peace and quiet. Therefore, we may see a reduction in the concentration of workers in major Cities, as they are saturated in terms of real estate and have a higher living cost and the stigma of living outside the City may be eased.<\/p>\n\n\n\n

Goodbye big Cities, hello countryside<\/strong><\/h4>\n\n\n\n

A family that wasn’t a digital nomad can now go and live in the countryside, work remotely, have access to services that they didn’t have before, all thanks to the new paradigm that is rising and being accepted by societies worldwide. People may not want to live in very populated places and may choose to work in a smaller town with a more interesting nature-related environment that bigger Cities can\u2019t quite offer.<\/p>\n\n\n\n

Just imagine the scenario of a family facing quarantine whilst living in a big capital City, in comparison with their scenario if have faced quarantine living in a small town in order to understand how mentalities are changing.<\/p>\n\n\n\n

Living in a big City, the family had to surgically manage their professional, school and family activities in a small apartment, located in a building in a densely populated area. Transport is saturated, shopping lines at the supermarket are huge, parks are full on the weekends and personal relationships are affected by a lack of well-being.<\/p>\n\n\n\n

A smaller City or town can offer better conditions for a healthier habitability. The houses are larger, more accessible and more comfortable with a garden where you can work remotely and in the open air, while the children ride their bikes through the vast landscape. The home garden can create a new hobby and save time on shopping. The family can plan a picnic on the river beach nearby, with the company only of the surrounding nature.<\/p>\n\n\n\n

Now that people are realising that is possible to live outside of Cities and jobs are becoming remote due to the pandemic, it is logistically possible to attract people to live wherever they want. This translates into a new opportunity for smaller Nation and Place Brands. It is time to Countries, Regions and Cities increase incentive programs to lure tech workers to work from home in a new location. We must embrace this paradigm shift we are currently experiencing to contribute to greater equity in territorial, social and economic terms.<\/p>\n\n\n\n

Tulsa, Oklahoma, USA, for example, has been more of an off-the-radar City that has promoted its parks, breweries, and amenable climate to boost its appeal to workers looking to move away from the coasts. In order to attract a new generation of Tulsans, the City launched a program, \u2018Tulsa Remote’<\/a>, awarding a fund and providing amenities like co-working space to digital nomads who land there and stay for at least a year. It has received twice the applications since the pandemic started.<\/p>\n\n\n\n

Employees\nare proving that remote working isn\u2019t only possible, it\u2019s preferable and\nthe prospect of working from the other side of the world seems less\nhypothetical now. So instead of trying to attract whole companies\nwith economic development incentives, Nation and Place Brands can begin to\ntarget individuals who pick a place on its merits, not its employers.<\/p>\n\n\n\n

On one hand, this revelation can be a sign of relief for large, overpopulated Cities and, on the other hand, an opportunity for those who live in the deserted European countryside, or Latin American nations like Argentina or Brazil, whose abundant rural areas with its natural attractions can potentially benefit from this new digital paradigm.<\/p>\n\n\n\n

From digitalization to Digital Identity<\/strong><\/h4>\n\n\n\n

The so-called digital nomads may no longer be the exception as Countries, Regions and Cities prepare for digitalization to become the norm, including building broadband infrastructures to support connectivity, developing digital skills to improve as a digital society, encouraging citizens use of internet and instigating business technology integration.<\/p>\n\n\n\n

Nowadays, there are new digital offers and services at almost every level: work, education, health, online shopping, online information and so on. Digitalization pushed everything to make it better, easier and accessible from everywhere. Which means that Covid-19 pandemic may be the unprecedented event that not only brought worldwide digitalisation to Countries, Regions and Cities but forced Nation and Place Brands to understand the importance of being a Digital Country or a Digital City in order to attract this new remote talent.<\/p>\n\n\n\n

Digitalization can lead to a brand strategy as a\nDigital Country or Digital City, if that\u2019s the intended positioning of the\nbrand. Thus, the\nbest way to get these smaller Digital Countries or Digital Cities to the target\naudiences is to improve their Digital Identity. Given the change in behaviour,\npeople will search online about alternatives to their new lifestyle, it is\nextremely important that brands have a digital presence aligned with their\nCentral Idea to communicate their offer and assets as a Digital Country or City\n\u2013 their Digital Identity.<\/p>\n\n\n\n

The online searches and results impact the Nation and Place Brand reputation and will affect behaviours and decisions in real life. So, in a volatile world of digital reputation, a Nation or Place Brand must adapt its strategy to the new reality since they are increasingly influenced by their Digital Identity<\/a>.<\/p>\n\n\n\n

If smaller Nation and Place Brands want to position themselves as an existing opportunity that offers a new way of living they need to be strategically managed in terms of having a coherent Digital Identity to achieve great search results, based on a positive online reputation.<\/p>\n\n\n\n

Published on 20.07.2020.<\/p>\n","protected":false},"excerpt":{"rendered":"

As the Covid-19 pandemic has unravelled over the last few months, there has been a silver lining: the accelerated process of digitalization in Countries, Regions, and Cities. Governments, businesses, industries, and individuals from all over the world were forced to adapt faster than ever to a new reality and to operate differently. This next normal […]<\/p>\n","protected":false},"author":1,"featured_media":6040,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[84,146,78],"tags":[172,292,291,141,293,290,144,154],"class_list":{"0":"post-2552","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-experts_opinion","8":"category-highlights","9":"category-our_work","10":"tag-bloom-consulting","11":"tag-digital-cities","12":"tag-digital-countries","13":"tag-digital-identity","14":"tag-digitalization","15":"tag-nation-and-place-brands","16":"tag-nation-branding","17":"tag-place-branding"},"yoast_head":"\nCovid-19: An opportunity for smaller Nation and Place Brands - Bloom Consulting<\/title>\n<meta name=\"description\" content=\"Digitalization and remote work is pushing people outside the cities which can be an opportunity for smaller Nation and Place Brands in the countryside.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bloom-consulting.com\/journal\/covid-19-an-opportunity-for-smaller-nation-and-place-brands\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Covid-19: An opportunity for smaller Nation and Place Brands - Bloom Consulting\" \/>\n<meta property=\"og:description\" content=\"Digitalization and remote work is pushing people outside the cities which can be an opportunity for smaller Nation and Place Brands in the countryside.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bloom-consulting.com\/journal\/covid-19-an-opportunity-for-smaller-nation-and-place-brands\/\" \/>\n<meta property=\"og:site_name\" content=\"Bloom Consulting\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bloomconsulting\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-09T16:11:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-10T10:39:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bloom-consulting.com\/journal\/wp-content\/uploads\/2020\/07\/Digital-office-avi-richards-Z3ownETsdNQ-unsplash.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Filipe Roquette\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bloomconsult\" \/>\n<meta name=\"twitter:site\" content=\"@bloomconsult\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Filipe Roquette\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/covid-19-an-opportunity-for-smaller-nation-and-place-brands\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/covid-19-an-opportunity-for-smaller-nation-and-place-brands\/\"},\"author\":{\"name\":\"Filipe Roquette\",\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/#\/schema\/person\/e4842620ceae1cd16cfa524bcf1aa8a7\"},\"headline\":\"Covid-19: An opportunity for smaller Nation and Place Brands\",\"datePublished\":\"2020-07-09T16:11:12+00:00\",\"dateModified\":\"2024-12-10T10:39:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/covid-19-an-opportunity-for-smaller-nation-and-place-brands\/\"},\"wordCount\":1448,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/covid-19-an-opportunity-for-smaller-nation-and-place-brands\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.bloom-consulting.com\/journal\/wp-content\/uploads\/2020\/07\/Digital-office-avi-richards-Z3ownETsdNQ-unsplash.jpg\",\"keywords\":[\"Bloom Consulting\",\"Digital Cities\",\"Digital Countries\",\"Digital Identity\",\"Digitalization\",\"Nation and Place Brands\",\"Nation Branding\",\"Place Branding\"],\"articleSection\":[\"Experts Opinion\",\"Highlights\",\"Our Work\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.bloom-consulting.com\/journal\/covid-19-an-opportunity-for-smaller-nation-and-place-brands\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/covid-19-an-opportunity-for-smaller-nation-and-place-brands\/\",\"url\":\"https:\/\/www.bloom-consulting.com\/journal\/covid-19-an-opportunity-for-smaller-nation-and-place-brands\/\",\"name\":\"Covid-19: An opportunity for smaller Nation and Place Brands - Bloom Consulting\",\"isPartOf\":{\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/covid-19-an-opportunity-for-smaller-nation-and-place-brands\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/covid-19-an-opportunity-for-smaller-nation-and-place-brands\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.bloom-consulting.com\/journal\/wp-content\/uploads\/2020\/07\/Digital-office-avi-richards-Z3ownETsdNQ-unsplash.jpg\",\"datePublished\":\"2020-07-09T16:11:12+00:00\",\"dateModified\":\"2024-12-10T10:39:29+00:00\",\"description\":\"Digitalization and remote work is pushing people outside the cities which can be an opportunity for smaller Nation and Place Brands in the countryside.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/covid-19-an-opportunity-for-smaller-nation-and-place-brands\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.bloom-consulting.com\/journal\/covid-19-an-opportunity-for-smaller-nation-and-place-brands\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/covid-19-an-opportunity-for-smaller-nation-and-place-brands\/#primaryimage\",\"url\":\"https:\/\/www.bloom-consulting.com\/journal\/wp-content\/uploads\/2020\/07\/Digital-office-avi-richards-Z3ownETsdNQ-unsplash.jpg\",\"contentUrl\":\"https:\/\/www.bloom-consulting.com\/journal\/wp-content\/uploads\/2020\/07\/Digital-office-avi-richards-Z3ownETsdNQ-unsplash.jpg\",\"width\":1920,\"height\":1440,\"caption\":\"Digital Office - covid -opportunity for smaller Nation Brands\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/covid-19-an-opportunity-for-smaller-nation-and-place-brands\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.bloom-consulting.com\/journal\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Covid-19: An opportunity for smaller Nation and Place Brands\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/#website\",\"url\":\"https:\/\/www.bloom-consulting.com\/journal\/\",\"name\":\"Bloom Consulting\",\"description\":\"Journal\",\"publisher\":{\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.bloom-consulting.com\/journal\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/#organization\",\"name\":\"Bloom Consulting\",\"url\":\"https:\/\/www.bloom-consulting.com\/journal\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.bloom-consulting.com\/journal\/wp-content\/uploads\/2020\/01\/Logo_topo_3.jpg\",\"contentUrl\":\"https:\/\/www.bloom-consulting.com\/journal\/wp-content\/uploads\/2020\/01\/Logo_topo_3.jpg\",\"width\":430,\"height\":74,\"caption\":\"Bloom Consulting\"},\"image\":{\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/bloomconsulting\/\",\"https:\/\/x.com\/bloomconsult\",\"https:\/\/www.linkedin.com\/company\/58132\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/#\/schema\/person\/e4842620ceae1cd16cfa524bcf1aa8a7\",\"name\":\"Filipe Roquette\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.bloom-consulting.com\/journal\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/081c0fbb0851582aa851933643f8a5f1483c76907c3018a7bb0890daab51290a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/081c0fbb0851582aa851933643f8a5f1483c76907c3018a7bb0890daab51290a?s=96&d=mm&r=g\",\"caption\":\"Filipe Roquette\"},\"description\":\"Filipe tem colaborado com a Bloom Consulting em v\u00e1rios projetos desde 2008 e, em 2013, tornou-se o Diretor Geral da Bloom Consulting Portugal.\",\"url\":\"https:\/\/www.bloom-consulting.com\/journal\/author\/filiperoquette\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Covid-19: An opportunity for smaller Nation and Place Brands - Bloom Consulting","description":"Digitalization and remote work is pushing people outside the cities which can be an opportunity for smaller Nation and Place Brands in the countryside.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bloom-consulting.com\/journal\/covid-19-an-opportunity-for-smaller-nation-and-place-brands\/","og_locale":"en_US","og_type":"article","og_title":"Covid-19: An opportunity for smaller Nation and Place Brands - Bloom Consulting","og_description":"Digitalization and remote work is pushing people outside the cities which can be an opportunity for smaller Nation and Place Brands in the countryside.","og_url":"https:\/\/www.bloom-consulting.com\/journal\/covid-19-an-opportunity-for-smaller-nation-and-place-brands\/","og_site_name":"Bloom Consulting","article_publisher":"https:\/\/www.facebook.com\/bloomconsulting\/","article_published_time":"2020-07-09T16:11:12+00:00","article_modified_time":"2024-12-10T10:39:29+00:00","og_image":[{"width":1920,"height":1440,"url":"https:\/\/www.bloom-consulting.com\/journal\/wp-content\/uploads\/2020\/07\/Digital-office-avi-richards-Z3ownETsdNQ-unsplash.jpg","type":"image\/jpeg"}],"author":"Filipe Roquette","twitter_card":"summary_large_image","twitter_creator":"@bloomconsult","twitter_site":"@bloomconsult","twitter_misc":{"Written by":"Filipe Roquette","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.bloom-consulting.com\/journal\/covid-19-an-opportunity-for-smaller-nation-and-place-brands\/#article","isPartOf":{"@id":"https:\/\/www.bloom-consulting.com\/journal\/covid-19-an-opportunity-for-smaller-nation-and-place-brands\/"},"author":{"name":"Filipe Roquette","@id":"https:\/\/www.bloom-consulting.com\/journal\/#\/schema\/person\/e4842620ceae1cd16cfa524bcf1aa8a7"},"headline":"Covid-19: An opportunity for smaller Nation and Place Brands","datePublished":"2020-07-09T16:11:12+00:00","dateModified":"2024-12-10T10:39:29+00:00","mainEntityOfPage":{"@id":"https:\/\/www.bloom-consulting.com\/journal\/covid-19-an-opportunity-for-smaller-nation-and-place-brands\/"},"wordCount":1448,"commentCount":0,"publisher":{"@id":"https:\/\/www.bloom-consulting.com\/journal\/#organization"},"image":{"@id":"https:\/\/www.bloom-consulting.com\/journal\/covid-19-an-opportunity-for-smaller-nation-and-place-brands\/#primaryimage"},"thumbnailUrl":"https:\/\/www.bloom-consulting.com\/journal\/wp-content\/uploads\/2020\/07\/Digital-office-avi-richards-Z3ownETsdNQ-unsplash.jpg","keywords":["Bloom Consulting","Digital Cities","Digital Countries","Digital Identity","Digitalization","Nation and Place Brands","Nation Branding","Place Branding"],"articleSection":["Experts Opinion","Highlights","Our Work"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.bloom-consulting.com\/journal\/covid-19-an-opportunity-for-smaller-nation-and-place-brands\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.bloom-consulting.com\/journal\/covid-19-an-opportunity-for-smaller-nation-and-place-brands\/","url":"https:\/\/www.bloom-consulting.com\/journal\/covid-19-an-opportunity-for-smaller-nation-and-place-brands\/","name":"Covid-19: An opportunity for smaller Nation and Place Brands - Bloom Consulting","isPartOf":{"@id":"https:\/\/www.bloom-consulting.com\/journal\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.bloom-consulting.com\/journal\/covid-19-an-opportunity-for-smaller-nation-and-place-brands\/#primaryimage"},"image":{"@id":"https:\/\/www.bloom-consulting.com\/journal\/covid-19-an-opportunity-for-smaller-nation-and-place-brands\/#primaryimage"},"thumbnailUrl":"https:\/\/www.bloom-consulting.com\/journal\/wp-content\/uploads\/2020\/07\/Digital-office-avi-richards-Z3ownETsdNQ-unsplash.jpg","datePublished":"2020-07-09T16:11:12+00:00","dateModified":"2024-12-10T10:39:29+00:00","description":"Digitalization and remote work is pushing people outside the cities which can be an opportunity for smaller Nation and Place Brands in the countryside.","breadcrumb":{"@id":"https:\/\/www.bloom-consulting.com\/journal\/covid-19-an-opportunity-for-smaller-nation-and-place-brands\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.bloom-consulting.com\/journal\/covid-19-an-opportunity-for-smaller-nation-and-place-brands\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.bloom-consulting.com\/journal\/covid-19-an-opportunity-for-smaller-nation-and-place-brands\/#primaryimage","url":"https:\/\/www.bloom-consulting.com\/journal\/wp-content\/uploads\/2020\/07\/Digital-office-avi-richards-Z3ownETsdNQ-unsplash.jpg","contentUrl":"https:\/\/www.bloom-consulting.com\/journal\/wp-content\/uploads\/2020\/07\/Digital-office-avi-richards-Z3ownETsdNQ-unsplash.jpg","width":1920,"height":1440,"caption":"Digital Office - covid -opportunity for smaller Nation Brands"},{"@type":"BreadcrumbList","@id":"https:\/\/www.bloom-consulting.com\/journal\/covid-19-an-opportunity-for-smaller-nation-and-place-brands\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.bloom-consulting.com\/journal\/"},{"@type":"ListItem","position":2,"name":"Covid-19: An opportunity for smaller Nation and Place Brands"}]},{"@type":"WebSite","@id":"https:\/\/www.bloom-consulting.com\/journal\/#website","url":"https:\/\/www.bloom-consulting.com\/journal\/","name":"Bloom Consulting","description":"Journal","publisher":{"@id":"https:\/\/www.bloom-consulting.com\/journal\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.bloom-consulting.com\/journal\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.bloom-consulting.com\/journal\/#organization","name":"Bloom Consulting","url":"https:\/\/www.bloom-consulting.com\/journal\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.bloom-consulting.com\/journal\/#\/schema\/logo\/image\/","url":"https:\/\/www.bloom-consulting.com\/journal\/wp-content\/uploads\/2020\/01\/Logo_topo_3.jpg","contentUrl":"https:\/\/www.bloom-consulting.com\/journal\/wp-content\/uploads\/2020\/01\/Logo_topo_3.jpg","width":430,"height":74,"caption":"Bloom Consulting"},"image":{"@id":"https:\/\/www.bloom-consulting.com\/journal\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/bloomconsulting\/","https:\/\/x.com\/bloomconsult","https:\/\/www.linkedin.com\/company\/58132"]},{"@type":"Person","@id":"https:\/\/www.bloom-consulting.com\/journal\/#\/schema\/person\/e4842620ceae1cd16cfa524bcf1aa8a7","name":"Filipe Roquette","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.bloom-consulting.com\/journal\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/081c0fbb0851582aa851933643f8a5f1483c76907c3018a7bb0890daab51290a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/081c0fbb0851582aa851933643f8a5f1483c76907c3018a7bb0890daab51290a?s=96&d=mm&r=g","caption":"Filipe Roquette"},"description":"Filipe tem colaborado com a Bloom Consulting em v\u00e1rios projetos desde 2008 e, em 2013, tornou-se o Diretor Geral da Bloom Consulting Portugal.","url":"https:\/\/www.bloom-consulting.com\/journal\/author\/filiperoquette\/"}]}},"_links":{"self":[{"href":"https:\/\/www.bloom-consulting.com\/journal\/wp-json\/wp\/v2\/posts\/2552","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloom-consulting.com\/journal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloom-consulting.com\/journal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloom-consulting.com\/journal\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloom-consulting.com\/journal\/wp-json\/wp\/v2\/comments?post=2552"}],"version-history":[{"count":5,"href":"https:\/\/www.bloom-consulting.com\/journal\/wp-json\/wp\/v2\/posts\/2552\/revisions"}],"predecessor-version":[{"id":10636,"href":"https:\/\/www.bloom-consulting.com\/journal\/wp-json\/wp\/v2\/posts\/2552\/revisions\/10636"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bloom-consulting.com\/journal\/wp-json\/wp\/v2\/media\/6040"}],"wp:attachment":[{"href":"https:\/\/www.bloom-consulting.com\/journal\/wp-json\/wp\/v2\/media?parent=2552"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloom-consulting.com\/journal\/wp-json\/wp\/v2\/categories?post=2552"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloom-consulting.com\/journal\/wp-json\/wp\/v2\/tags?post=2552"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}