{"id":4558,"date":"2022-04-07T08:04:17","date_gmt":"2022-04-07T08:04:17","guid":{"rendered":"https:\/\/www.bloom-consulting.com\/journal\/?p=4558"},"modified":"2022-04-07T08:59:29","modified_gmt":"2022-04-07T08:59:29","slug":"step-7-create-connections-between-identities","status":"publish","type":"post","link":"https:\/\/www.bloom-consulting.com\/journal\/step-7-create-connections-between-identities\/","title":{"rendered":"Step 7. Create connections between identities"},"content":{"rendered":"\n

Develop infrastructure and activities that connect people.<\/strong><\/h3>\n\n\n\n
\"Create
Create connections between identities<\/figcaption><\/figure>\n\n\n\n

Now we\u2019ll create another layer of meaning that can change your view of identity territories.<\/strong><\/p>\n\n\n\n

It\u2019s ok to have some doubts about the previous step, it can be counterintuitive at first.<\/p>\n\n\n\n

We refer to the areas where different identity territories meet as Soft Edges. They are not strict and straight borderlines; the territories overlap. Soft Edges or transition territories can be activated by organizing activities, which foster similar behaviour on either side of the border.<\/p>\n\n\n\n

The importance of having a deep understanding of the place becomes obvious again. This involves grasping which activities can connect which behaviours and which ones are responsible for repelling certain behaviours. A good Soft Edge design depends on it.<\/p>\n\n\n\n

Soft Edges are largely responsible for the coexistence of different cultures in a place that comprises more than one identity territory.<\/p>\n\n\n\n

The basis of this is the idea that the closer I am to my home, the closer to the cultural behaviour I will be. As I move away from home, I open myself up to new identities, leading to unpredictable interaction between the original identity and the adopted one.<\/p>\n\n\n\n

Remember:<\/span><\/strong><\/p>\n\n\n\n