{"id":4577,"date":"2022-04-07T08:06:42","date_gmt":"2022-04-07T08:06:42","guid":{"rendered":"https:\/\/www.bloom-consulting.com\/journal\/?p=4577"},"modified":"2025-09-02T14:41:18","modified_gmt":"2025-09-02T14:41:18","slug":"step-10-a-place-stretches-far-beyond-its-territory","status":"publish","type":"post","link":"https:\/\/www.bloom-consulting.com\/journal\/step-10-a-place-stretches-far-beyond-its-territory\/","title":{"rendered":"Step 10. A place stretches far beyond its territory"},"content":{"rendered":"\n

Think digital rather than face-to-face experiences.<\/strong><\/h3>\n\n\n\n
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A place stretches far beyond its territory<\/figcaption><\/figure>\n\n\n\n

Deterritorialization has become even more evident in light of the Covid-19 pandemic. We must think about experiences beyond the physical and face-to-face.<\/strong><\/p>\n\n\n\n

One of the concepts we have spoken about a lot since early 2020 is deterritorialization. Deleuze and Guattari established the term, which was later adopted by geography and anthropology, and which defines the disconnection between people (culture) and territory.<\/p>\n\n\n\n

Deterritorialization was one of the lessons learned from the pandemic. It is the idea that since we are all locked inside our homes, where the home physically it makes little difference. In terms of the real estate market, this sees the \u201clocation, location, location\u201d mantra fall apart, or at least the way real estate agents used to highlight the benefits of a specific place.<\/p>\n\n\n\n

This may be one of the most complex dimensions of Placemaking.ID\u00ae. Not because it\u2019s difficult but rather due to the challenge of thinking about a city as something more than its territory, which it hasn\u2019t been considered until now.<\/p>\n\n\n\n

To think supraterritorially is to promote experiences that go beyond the physical and face-to-face dimension. It requires taking the place, the city to another sphere – the virtual, but not necessarily digital one.<\/p>\n\n\n\n

The place must come to the people so that the experience and the assets of this place can even be experienced from afar. This has less to do with the Metaverse and more to do with knowing the assets and characteristics of your place and finding ways to connect it with interested audiences.<\/p>\n\n\n\n

Remember:<\/span><\/strong><\/p>\n\n\n\n