{"id":7678,"date":"2024-01-08T08:22:06","date_gmt":"2024-01-08T08:22:06","guid":{"rendered":"https:\/\/www.bloom-consulting.com\/journal\/?p=7678"},"modified":"2025-03-18T15:30:32","modified_gmt":"2025-03-18T15:30:32","slug":"the-bloom-consulting-academy","status":"publish","type":"post","link":"https:\/\/www.bloom-consulting.com\/journal\/the-bloom-consulting-academy\/","title":{"rendered":"The Bloom Consulting Academy"},"content":{"rendered":"\n

Why Create an Academy?<\/strong><\/h4>\n\n\n\n

Following on from its pioneering partnership with Middlesex University in the UK which resulted in the world\u2019s first post graduate master’s degree in Place Branding, Bloom Consulting has launched its sister company, the world\u2019s first Place Branding Academy, the Bloom Consulting Academy. Which offers CPD (Continuing Professional Development) certified skills training for practitioners, teams, organisations, and agencies working in cities, regions, and countries \u2013 in government, agency, planning, policy, and marketing. <\/p>\n\n\n\n

Since 2003 Bloom Consulting has been active in this field, providing high-value strategic Place Branding consultancy internationally. In recent years it has become apparent to Bloom Consulting that there is a real demand from existing practitioners and new entrants to the field for knowledge and training in the skills required to cost-effectively implement Place Brand strategies to realise the promise of their brands.<\/p>\n\n\n\n

The mission of the Bloom Consulting Academy is to empower and equip Place Brand and marketing teams in countries, regions, and cities, and in destinations, with the knowledge and skills they need to bring their Place Brand vision to life.<\/p>\n\n\n\n

\"\"
Image: Bloom Consulting Academy logo<\/figcaption><\/figure>\n\n\n\n

What is the Approach of the Bloom Consulting Academy?<\/strong><\/h2>\n\n\n\n
A Mix of Theory and Practice<\/strong><\/h6>\n\n\n\n

The courses on offer at the Bloom Consulting Academy are a blend of theory and practice in the field of Place Branding within a framework of the exacting standards of the UK Higher Education Sector and the requirements of the globally respected Continuing Professional Development (CPD) Certification in the UK. In short, \u201cpedagogical excellence\u201d informed by years of practical application.<\/p>\n\n\n\n

Customised Training Tailored to Client and Individuals Needs<\/strong><\/h6>\n\n\n\n

The Bloom Consulting Academy believes that \u201cone-size-does not-fit all\u201d; in consequence Academy training programmes are tailored to client\u2019s and their staff\u2019s specific needs, whether they be a brand strategy team, a destination management or marketing team, a creative agency or an institution. <\/p>\n\n\n\n

The Academy offers and delivers an interactive mix of in-person and on-line knowledge, learning and skills training \u2013 delivered through seminars, workshops and masterclasses, depending on needs.<\/p>\n\n\n\n

What is the Initial Course Offer and Who is it For?<\/strong><\/h2>\n\n\n\n

The Bloom Consulting Academy curriculum covers every aspect of Place Branding to enable clients to execute their Place Brand strategies across diverse touch points.<\/p>\n\n\n\n

The Academy will focus on three key areas of Place Brand practice:<\/p>\n\n\n

\n
\"\"<\/figure><\/div>\n\n\n
    \n
  1. Place Brand Set-up\u00a0for Brand Architects<\/strong><\/li>\n<\/ol>\n\n\n\n

    Bespoke seminars and workshops designed for politicians, senior public servants, key stakeholders, and directors, people who will act as \u201cBrand Architects\u201d; providing\u00a0them with\u00a0knowledge essential for places\u00a0to embark on comprehensive Place Brand strategy, fostering the knowledge and skills require for effective Place Brand\u00a0development and\u00a0leadership.<\/p>\n\n\n\n

    This programme can be delivered through in-person workshops and tailored training over a two-day period\u00a0designed with\u00a0client\u00a0needs in mind.\u00a0<\/p>\n\n\n\n

    2. Place Brand Training\u00a0for Brand Developers<\/strong><\/p>\n\n\n\n

    Tailored for places in the final stages of brand strategy development, it offers essential guidance on structuring, funding, staffing, and efficiently managing the implementation process. Targeted at \u2018Brand Developers\u2019 in existing Place Brand partnerships and experienced brand development teams, it optimises the transition from strategy to action.<\/p>\n\n\n\n

    The program offers online modular courses, along with the option of delivering seminars online or in person, all of which culminate in CPD Accreditation and Certificate upon completion.<\/p>\n\n\n\n

    3. Place Brand Escalation\u00a0for\u00a0Brand Builders<\/strong><\/p>\n\n\n\n

    Geared for places that are ready to bring their brand strategy to life at scale,\u00a0this programme focusses on\u00a0the essential knowledge and skills needed to effectively embed brand strategies through on-brand policies, programmes,\u00a0projects,\u00a0events,\u00a0storytelling, and marketing, with a focus on the development and capacity building requirements of \u2018Brand Builders\u2019.<\/p>\n\n\n\n

    The program is designed for project managers and front-line staff, offering flexible learning options, easy online licensing, and CPD Accreditation and Certification upon completion.<\/p>\n\n\n\n

    What is Different About the Bloom Consulting Academy?<\/strong><\/h2>\n\n\n\n

    It is the first Academy of its kind in the field of Place Brand Strategy and Implementation.<\/p>\n\n\n\n

    It is based on an innovative combination of academic theory on the field with effective practice in brand development, implementation, and management.<\/p>\n\n\n\n

    It is developed and delivered by practitioners from the field who have experience as educators and trainers delivering skills in-person and on-line.<\/p>\n\n\n\n

    It has been awarded CPD Accreditation and Certification status for its programme of course offers.<\/p>\n\n\n\n

    How to Contact the Bloom Consulting Academy to Find-Out More about its Offer?<\/strong><\/p>\n\n\n\n

    If you would like to know more about the Academy offer, go to<\/p>\n\n\n\n

    www.bloom-consulting-academy.com<\/a><\/p>\n\n\n\n

    https:\/\/www.bloom-consulting.com\/en\/place-branding-services<\/a><\/p>\n\n\n\n

    <\/a>If you would like to have an exploratory discussion about your organisation\u2019s training needs, contact the Bloom Consulting Academy.<\/p>\n\n\n\n

    Follow Bloom Consulting Academy on LinkedIn<\/a>.<\/p>\n\n\n\n

    Published on 08.01.2024.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Why Create an Academy? Following on from its pioneering partnership with Middlesex University in the UK which resulted in the world\u2019s first post graduate master’s degree in Place Branding, Bloom Consulting has launched its sister company, the world\u2019s first Place Branding Academy, the Bloom Consulting Academy. Which offers CPD (Continuing Professional Development) certified skills training for practitioners, teams, organisations, and agencies working in cities, regions, […]<\/p>\n","protected":false},"author":3,"featured_media":11265,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[532,146],"tags":[545,544,248,139,546],"class_list":{"0":"post-7678","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-education","8":"category-highlights","9":"tag-bloom-place-academy","10":"tag-education","11":"tag-highlight","12":"tag-place-branding-2","13":"tag-place-branding-education"},"yoast_head":"\nThe Bloom Consulting Academy - Bloom Consulting<\/title>\n<meta name=\"description\" content=\"Why Create an Academy? 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