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OUR EXECUTIVE TEAM

Our top management team works side by side with our clients to assure high quality results on every project.
Malcolm Allan
PRESIDENT
Nation and Place Branding expert

Since 2018 Malcolm is the President of Bloom Consulting. Previously Malcolm was the managing director and founder of Placematters in 2012 and Placebrands in 2002 with Simon Anholt.

José filipe torres
CEO
Nation and Place Branding expert

Since 2003, José has directed Bloom Consulting’s growth and internationalization. Today, he is recognized as one of the world’s top experts in Nation Branding.

gonzalo vilar
Managing Partner
Nation and Place Analytics expert

With a background in both engineering and business, Gonzalo leads Bloom’s headquarters and is responsible for organizing the annual Bloom Consulting Country Brand Ranking.

filipe roquette
Managing Partner
Nation and Place Branding expert

Filipe has led the Portuguese office since 2012. His creative and business background is key to bringing unique insights to our clients in Portugal.

Caio Esteves
Managing Partner
Placemaking expert

Caio is the global director for Placemaking, the new addition to Bloom Consulting’s global portfolio of services - placemaking and property branding (place branding for real estate development)

JOÃO VASCO NEVES
PARTNER
Nation and Place Branding consultant

Working with Bloom Consulting since 2013 and a partner since 2018, João manages several Intelligence and strategy-related projects for cities, regions and cities, both at home and abroad

Mariane Broc
PARTNER
Nation and Place Branding consultant

With a background in journalism she has led several community engagement projects in place branding and placemaking and has worked as a Place Brand Expert in the field of real estate development.

PHILIPPE MUGNIER-ETE
Managing Partner
Global Director of Tourism Development

Phillipe has had a rich and varied career in developing tourism strategies across five continents. With his extensive knowledge and experience, he is a valuable asset to Tourism Development.

Penny Bagnall–Smith
Bloom Place Academy Managing Director

Founder of Smith and Jones Brand and Marketing Strategists and a former senior director of major UK advertising agencies.

Dr. Giannina Warren
Bloom Place Academy Academic Director

Award-winning Senior Lecturer, creator and Programme Director of global pioneer MA in Place Branding, Middlesex University.

Contact us

We always look forward to working on exciting and challenging projects. Please pass by, drop us a line, or email the team.

Madrid | HQ

La Palma 14, 1 Izq Ext
28004 Madrid - Spain
+34 91 308 02 86 - Office
madrid@bloom-consulting.com

LONDON

3 Lloyds Avenue,
London, EC3N 3 DS - UK
+44 203 769 43 01 - Office
london@bloom-consulting.com

LISBON

Campo Pequeno 2, 10A
1700-078 Lisboa - Portugal
+351 210 936 819 - Office
lisboa@bloom-consulting.com

SÃO PAULO

Galeria Metrópole
Av. São Luís, 187, 2o andar, Loja 16
Centro Histórico de São Paulo,
São Paulo - SP 01046-001
+55 11 3129 3388 - Office
spaulo@bloom-consulting.com

PARIS

18 rue Amelot
75011 Paris - France
+331 77108924 - Office
paris@bloom-consulting.com