In the spring of 2023, Prague's City Hall partnered with Bloom Consulting to gain insights into global perceptions of Prague and to develop effective strategies for positioning the city as a talent hub.
Bloom Consulting conducted comprehensive research using the D2 – Digital Demand© tool, which included an in-depth analysis of Prague's digital appeal in relation to its Prominence and Talent brand dimensions.
The study underscored Prague's growing international reputation and its status as a leading destination for education and talent. Prague led its benchmark, showing a substantial increase in interest from professionals and students, with nearly double the growth compared to 2021.
Using D2 – Digital Demand© insights, Prague customized its city branding strategy to effectively target key audiences. Understanding the differences between distant and regional markets was essential for promoting key strategic assets and developing a talent attraction strategy for the city.
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