Petronas Tower KUALA LUMPUR


DATE
2012
DELIVERY
Strategy
SERVICES
Placemaking and Place Branding
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Tete City (Private Inv.)
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In 2010, Petrosains, the major Malaysian Oil company, owners of the Petronas Twin Towers development in central Kuala Lumpur in Malaysia, decided to explore the development potential of its site, a major urban tourism destination.

The company appointed Colliers International to carry out this work under our direction. The team also included architects to lead on the urban design proposals emanating from the development of the Place Brand strategy.

Proposals for a new tourism vantage point at the top of one of the towers and new facilities adjoining them were subsequently agreed by Petrsains and work commenced in 2012.

* Project led by Placematters before uniting with Bloom Consulting