In 2019, Bloom Consulting was contacted by MarkPlus, Inc. on behalf of the Indonesian Ministery of Tourism with the request to assess the digital appeal of tourism in Indonesia.
Thanks to their Digital Demand - D2© software, Bloom Consulting was able to understand the most important target markets and their main touristic interests in Indonesia.
The assessment revealed that while Indonesia may not currently rank among the largest tourism destinations in Southeast Asia, its tourism strategy made them stand out as the region's fastest-growing destination.
The data also confirmed the importance of natural wonders, water activities such as diving and surfing, and historical sites in shaping their tourism strategy. Furthermore, it provided insights on how to develop future niche strategy looking at Indonesia's fastest growing sectors such as: honeymoons, gastro, medical and business tourism.
Thanks to Bloom Consulting's assessment, the Ministry of Tourism not only gained insights into how the current tourism strategy was working, but they were also able to establish key considerations for the future.
