Since 2014, Bloom Consulting has collaborated with Visit Finland on various projects in order to measure its touristic appeal and digital footprint.
Bloom Consulting’s research has revealed how new tourism attractions such as Igloo Cabins or the Northern Lights are complementing traditional cultural offerings as they are gaining prominence in Finland’s promotion. Hence, D2 Analytics Software insights has become crucial for Visit Finland’s marketing team to develop strategies in key markets while effectively reducing winter seasonality.
Historically, D2 Software insights has played a crucial role in analyzing Finland’s crises, natural disasters, and political events, including the Ukrainian-Russian War. During the COVID-19 pandemic, Bloom Consulting has monitored the tourism recovery and its impact on tourism demand. Additionally, understanding the potential of domestic tourism throughout the pandemic and monitoring its progress during the easing of restrictions proved to be essential.
Nowadays, Bloom Consulting continues to evaluate the impact of Visit Finland’s work by providing ongoing support through quarterly meetings with the Visit Finland’s analytic and marketing team. Through the utilization of the Digital Demand - D2© Software, Visit Finland has gained a better understanding of the importance of enhancing its digital identity in comparison to other Nordic countries.
