The City Council of Abu Dhabi approached Bloom Consulting to deliver a City Branding workshop to over 50 key business stakeholders in Abu Dhabi. The workshop analyzed the City’s current global Digital perception with the aim of developing a structured strategy to improve Abu Dhabi’s Digital appeal.
Bloom Consulting analyzed the present status and perception of #DigitalAbuDhabi, and then went on to provide innovative brand management and brand promotion solutions, providing a comprehensive summary of what exactly a #DigitalCity is. The in-depth analysis allowed for the formulation of a central idea and a set of 20 strategic City Branding projects and activities to implement for the improvement and creation of #DigitalAbuDhabi.
