The City of Helsinki hired Bloom Consulting to measure Helsinki’s touristic appeal and positioning amongst other Northern European capitals.
The study which was conducted by using Bloom Consulting’s proprietary Digital Demand - D2© tool provided access to a new set of metrics and key performance indicators (KPIs) which provide the City of Helsinki insight about their Destination Brand for tourism, of the domestic market behavior, as well as of the City’s competitors. Additionally, the study included an analysis of the Digital demand for the City of several selected target markets.
The analysis showed that potential tourists from different target markets have different preferences and expectations regarding tourism-related activities in Helsinki. The City is mostly perceived as an interesting destination for Leisure and Entertainment activities as well as for Culture and Art. Thus, Bloom Consulting provided the City of Helsinki with a set of recommendations for the development of a marketing plan which focuses on the promotion of their #DigitalCity
