By request of the European Travel Commission (ETC), Bloom Consulting researched the Digital Demand - D2© of international tourists for “Destination Europe. The principal objective of this research was to measure and evaluate the touristic appeal of “Destination Europe” in the world.
Based on our Digital Demand - D2© results for tourism-related activities in 36 Countries in Europe, we were able to provide an accurate comparison of Destination Europe to other Regions, which enabled us to determine the positioning of its touristic brand appeal. The study also revealed the “European Touristic Powerhouses”, which are the Countries that contribute the most to the Digital Demand for Europe 36. The most interesting touristic attractions Europe 36 offers to international tourists are related to Gastronomy and Beaches. The results of the analysis showed that Destination Europe’s Digital Demand is highly influenced by seasonality which is mostly concentrated in the first seven months of the year.
