The Tourism Board of Oporto and the Northern Region of Portugal hired Bloom Consulting seeking analysis of the Regions appeal as a City break destination and the Regions attractiveness towards international tourists. The client was also interested in understanding the way that they are perceived by potential visitors, and the level of awareness that these visitors have about the Region.
Using Bloom Consulting’s proprietary tool Digital Demand - D2©, we were able to highlight which markets are Oporto and Northern Portugal’s main
This project outlined the importance of coherent Place Branding, as it became clear that potential tourists held certain misconceptions about the City of Oporto versus the Region itself.
