Bloom Consulting was asked to advise the Seychelles Tourism Board on management strategies for their Destination Brand, as well as on optimal brand positioning methodologies within selected target markets.
With the results obtained from our Digital Demand - D2© tool we were able to determine the global relevance of the Seychelles’ tourism industry across a variety of tourism segments. Our analysis revealed a clear strategic path for the Seychelles Tourism Board to assume:the international promotion of the archipelago as a diverse tourist destination with far more attractions than just the beach. Our recommendations also provided a detailed breakdown of the Seychelles’ touristic appeal across selected tourism segments – most specifically Honeymoons and Luxury Tourism – as well as the most effective strategies for promotion within emerging target markets.
